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Economics

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Consumer Behaviour - Applications In Marketing - Thryft
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Malcolm Wright, Robert East, Jaywant Singh  | Sage Publications Ltd

Consumer Behaviour - Applications In Marketing

₱192.15 from ₱134.55 Save up to 30%

Goodreads rating: 4.2

₱192.15 from ₱134.55 Save up to 30%

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This book provides a comprehensive understanding of consumer behavior, beyond just psychology, which is essential for any student studying marketing. Through empirical evidence, the authors provide insights into how an individual's behavior is influenced by the market environment, thereby making the book an excellent resource for anyone looking to understand and analyze consumer trends.

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