Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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The Rise of the Chinese Consumer : Theory and Evidence - Thryft
Jonathan Garner | Wiley

The Rise of the Chinese Consumer : Theory and Evidence

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Goodreads rating: 3.5

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The Rise of the Chinese Consumer is a must-read for those interested in investment opportunities surrounding the rapidly growing Chinese consumer market. This book offers a comprehensive survey of consumer attitudes and preferences, covering various sectors of the mass consumer market, providing valuable data for business executives or academics seeking local information. Jonathan Garner and his colleagues provide unique insights into the motivations and drivers behind the Chinese consumer, making this book a helpful guide for global investors looking to enter the Chinese market.
Frugal California From $60 A Day, 1st Edition - Thryft

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If you're looking to explore California on a budget, Frugal California From $60 A Day, 1st Edition is an excellent guide to help you plan your trip. From affordable accommodations to dining options, this book covers it all. It also includes a complete budget sightseeing guide, from Gold Country towns to the San Diego Zoo. The most unique feature of this book is how it covers some of the best places in California while keeping it under budget.
International Tourism Futures: The Drivers and Impacts of Change

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If you're keen on understanding how the dynamic world will influence the future of travel and hospitality, "International Tourism Futures" could ignite your curiosity. Dr. Clare Lade expertly dissects the various forces shaping the industry, equipping you with insights to navigate or even innovate within this ever-evolving landscape. This could be the compass you need if you're plotting a course in the tourism sector.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

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Goodreads rating: 3.44

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This book is recommended for entrepreneurs who are looking to expand their businesses in the ASEAN region. It provides unique insights into the challenges and opportunities in marketing to the diverse ASEAN population, and presents successful case studies of companies that have navigated these markets successfully. The book features innovative marketing models such as the 4C Diamond sub-model and the Sustainable Model, which challenge conventional marketing strategies. With a foreword by the Secretary-General of ASEAN, this book is a comprehensive guide for anyone looking to break into the ASEAN market.
The Oxford Dictionary For The Business World - Thryft
David Munro | Oxford University Press

The Oxford Dictionary For The Business World

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Recommended for professionals seeking to enhance business vocabulary.
Strategies For Asia Pacific Meeting New Challenges
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If you're navigating the complex business landscapes of the Asia Pacific region, this book is like a compass. Philippe Lasserre dissects the unique challenges and provides smart, context-aware strategies that can really help in understanding the nuances of this dynamic market. It’s a perfect companion for entrepreneurs and executives looking to expand their horizon in the East.
Frugal California From $60 A Day, 1st Edition - Thryft

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Frugal California From $60 A Day could be a useful guide for travelers looking to explore California on a budget. The book provides recommendations for affordable accommodations, dining options, and budget-friendly sightseeing activities in California. Its most distinctive feature is its focus on providing readers with information on how to experience the beauty of California without breaking the bank. It would be a great option for anyone who wants to travel California on a budget.
Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan  | Mcgraw-hill Education (asia)

Think ASEAN

Regular price ₱292.05 from ₱193.05 Save up to 50%

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Goodreads rating: 3.44

Regular price ₱292.05 from ₱193.05 Save up to 50%

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"Think ASEAN! offers a fresh perspective on the upcoming trends of regionalization in marketing, arguing that companies that want to succeed in the borderless market of ASEAN must implement tailored marketing strategies. With its case studies of companies like AirAsia and Yamaha, this book provides a great opportunity for marketers to learn from successful brands and understand the core marketing strategies necessary to capture this growing market."
A Bull in China: Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Random House

A Bull in China: Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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As China continues to emerge as a global economic powerhouse, "A Bull in China" could serve as your compass in this vast and sometimes overwhelming market. Jim Rogers, a seasoned investor with an eye for potential, offers his insights and experiences to help you recognize investment opportunities and understand the nuances of Chinese industries. Whether you're a seasoned investor or new to the international scene, this book has the potential to unlock the mysteries of profiting from China's dramatic growth.
Elements of Shipping - Thryft
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Alan E. Branch | Routledge

Elements of Shipping

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Goodreads rating: 3.96

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Since it was first published in 1964, Elements of Shipping has become established as a market leader. Now this new edition has been entirely updated and revised to take in the many changes that have occurred in the shipping industry in recent years and the increased emphasis placed on professionalism, qualified personnel and the need for the latest available technology. With new chapters on seaports and electronic data interchange, it explains in a lucid, professional manner the basic elements of shipping embracing operating, e-commerce/computerization (shipboard/trade), commercial, legal, economic, technical, managerial, logistics and financial considerations. It also reflects recent major trends including the impact of globalization, current good practice and future trends. All twenty-two chapters have been updated and over half of the content is new. Filling a gap for the discerning reader who wishes to have a complete understanding of all the elements of the global shipping scene together with the interface with seaports, international trade and logistics, it remains essential reading for shipping executives along with students and academics with an interest in the shipping industry.
Entrepreneurship In The Mastering Business In Asia Series - Thryft
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This book is a comprehensive guide for understanding entrepreneurship in Asia. It covers essential topics such as funding, expansion, and exit strategies for entrepreneurs. It also provides insights into how to navigate the unique cultural and regulatory landscape of Asia. The authors bring a wealth of experience and provide concrete examples that make it an invaluable resource for anyone looking to do business in Asia.
European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
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Best Business Travel Europe- How to converse, bargain, dine, dress, and conduct yourself when doing business in 30 different European countries- is a complete guide for business travelers on customs, cultures and communication. It covers topics from manners and greetings to punctuality practices and business customs for each country in Europe. This book includes everything you'll need to know to do business "across the pond."USABookNews.com 2006 General"Globalization has brought American companies new opportunities and new challenges. In my role as CEO and/or President of Marriott Lodging, Northwest Airlines and Burger King, I was keenly aware that knowing and respecting the uniqueness of customers, clients and employees is crucial to success. Mary Bosrock's books are essential tools for anyone entering the international market."-John Chairman and CEO, Astar Air Cargo"I highly recommend Mary Bosrock¹s book to all my colleagues. Our organization awarded Mary the Spirit of Diplomacy Award for her longstanding work in promoting respect and understanding across borders."- Ginger President,Protocol & Diplomacy International“A readable and easily understood “dos and don’ts” guide for those planning to do business in Europe. It allows confidence building, understanding, and avoids unrealistic expectations. An essential read for business travelers, tourists, diplomats, and anyone interested in dealing with those at the “worker bee” level of the global economy.”-Patrick W. President of The Minnesota Consular Group and Honorary Counsul of Romania
Inside Knowledge : Streetwise in Asia - Thryft
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Michael Backman | Palgrave Macmillan

Inside Knowledge : Streetwise in Asia

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Goodreads rating: 4.29

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Bestselling author Michael Backman here draws upon a wealth of new examples, case studies and anecdotes to provide crucial insights into Asian business themes. This will provide a valuable guide for anybody whose business takes them into Asia and will enable readers to get to grips with Asian business and understand how Asia really works.
The Do's and Taboos of Hosting International Visitors - Thryft
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Roger E. Axtell | Wiley

The Do's and Taboos of Hosting International Visitors

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Goodreads rating: 3.08

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Avoid business blunders with Do s and Taboos of Hosting International Visitors "Roger Axtell is an international Emily Post." The New Yorker America hosts some 41 million international visitors who spend $50 billion dollars each year while mixing trade and tourism. Do s and Taboos of Hosting International Visitors offers hosts an indispensable guide to everything from entertaining and business protocol to the role of interpreters and corporate gift giving. You ll * List of tips by country on specific aspects of hosting and other valuable resources and references* Guidance for doing business with special groups, such as the British and Japanese* What foreign guests find peculiar about American dining, social drinking, and office protocolWith the information in Do s and Taboos of Hosting International Visitors, you ll make your clients and colleagues visits more pleasant and avoid social mistakes that could ruin a deal. Instead, you ll gain a competitive edge by laying an important cornerstone of a good business relationship. "Knowing the appropriate protocol, customs, and etiquette when hosting business guests from overseas can often be more significant than the business discussion itself. This book provides all that and more." William A. Guenther, Manager, The Council House, Official Guest Facility of S.C. Johnson Wax Company
Hotel Convention Sales, Services, and Operations - Thryft
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Pat Golden-Romero | Routledge

Hotel Convention Sales, Services, and Operations

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This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
All about Doing Business in Singapore PART-I : A Complete Entrepreneur's Guide to Singapore Compliance - Thryft
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Millennial Entrepreneurs’ Guide on doing business in Singapore is the quintessential guide to learning and following the compliance and business guidelines in the Singapore business market. It is written for budding entrepreneurs, startups, small and medium businesses owners and professional practitioners to keep as quick reference, no matter their current location.It provides step-by-step instructions to meet all the requirements, immerse yourself in the Singapore business culture, and prepare for success.Discover why businesses large and small flock this region and learn what it takes to become part of this economic superpower. Learn the benefits of living and/or working in Singapore and how it can help you build your own business empire in this diverse, growing, business-friendly locale.If you’re ready to explore this lucrative market, now is the time to buy this guide and begin a new adventure!CA A Loganathan ACA, CISA, CFE, FIPA(Aus), FAIA(UK)

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.