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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood | Financial Times/ Prentice Hall

The Outsourcing Dilemma - The Search For Competitiveness

from ₱193.05 Save up to 38%

Goodreads rating: 3.33

from ₱193.05 Save up to 38%

In stock: Very Good

Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.
Rembrandts in the Attic : Unlocking the Hidden Value of Patents - Thryft

Rembrandts in the Attic : Unlocking the Hidden Value of Patents

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.41

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

"Rembrandts in the Attic" is a must-read for CEOs, managers, and business development executives who want to learn how to use patents to gain a competitive advantage. The book provides practical strategies and case studies on how successful firms have used patents to capture and defend markets, boost revenues, and enhance the commercial success of their enterprises. The authors' patent-enhanced 'Grow-Fix-Sell triage' and 'IP-3' strategy provide a comprehensive framework for mapping out technology trends, uncovering competitors' strategies and capabilities, and better allocating corporate resources.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
James Manyika, Jonathan Woetzel, Richard Dobbs  | Publicaffairs

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

from ₱490.05

Goodreads rating: 3.67

from ₱490.05

In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities - Thryft
Fred D. Arditti | Harvard Business Review Press

Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities

₱1,975.05 from ₱935.55 Save up to 53%

Goodreads rating: 3.5

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In stock: Well Read

If you're looking to demystify the often misunderstood world of derivatives, this is your go-to resource. Fred D. Arditti does a stellar job of clarifying complex financial instruments in a way that will resonate with both new and seasoned investors. Gain insights on options, futures, swaps, and mortgage securities that could potentially transform your investment strategy.
Developing Strategic Thought - A Collection of the Best Thinking on Business Strategy
Bob Garratt | Profile Books

Developing Strategic Thought - A Collection of the Best Thinking on Business Strategy

from ₱440.55

Goodreads rating: 4.57

from ₱440.55

In stock: Very Good

If you have aspirations to steer your company's future, "Developing Strategic Thought" might just be the compass you need. The book's tapestry of expertise, woven with insights from giants like Mintzberg and Boisot, provides not just ideas but practical ways to enhance your strategic thinking. As it pulls apart the complexities of business strategy, you'll find yourself equipped to navigate the uncertain terrains of the corporate world.
Real Options and Investment Valuation - Thryft
Don M. Chance, Pamela P. Peterson  | The Research Foundation Of Aimr (cfa Institute)

Real Options and Investment Valuation

₱440.55 from ₱242.55 Save up to 46%

Goodreads rating: 4.0

₱440.55 from ₱242.55 Save up to 46%

In stock: Very Good

This book might just change how you view investments. Don M. Chance guides you through the often-overlooked realm of real options, which could add significant value to your company assessments. It's a perfect blend of theoretical and practical, making complex concepts accessible with case studies. If you're keen to refine your investment valuations, this is your read.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 3.23

₱490.05 from ₱242.55 Save up to 55%

In stock: Well Read

If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
The Rise of the Chinese Consumer : Theory and Evidence - Thryft
Jonathan Garner | Wiley

The Rise of the Chinese Consumer : Theory and Evidence

₱737.55 from ₱341.55 Save up to 59%

Goodreads rating: 3.5

₱737.55 from ₱341.55 Save up to 59%

In stock: Very Good

The Rise of the Chinese Consumer is a must-read for those interested in investment opportunities surrounding the rapidly growing Chinese consumer market. This book offers a comprehensive survey of consumer attitudes and preferences, covering various sectors of the mass consumer market, providing valuable data for business executives or academics seeking local information. Jonathan Garner and his colleagues provide unique insights into the motivations and drivers behind the Chinese consumer, making this book a helpful guide for global investors looking to enter the Chinese market.
Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

₱638.55 from ₱292.05 Save up to 58%

Goodreads rating: 4.0

₱638.55 from ₱292.05 Save up to 58%

In stock: Very Good

Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
When Markets Collide: Investment Strategies for the Age of Global Economic Change
New
Mohamed El-Erian | Mcgraw Hill

When Markets Collide: Investment Strategies for the Age of Global Economic Change

from ₱836.55

Goodreads rating: 3.52

from ₱836.55

In stock: Very Good

"When Markets Collide" offers a compelling insight for the investment-savvy or the economically curious. Mohamed El-Erian, with his illustrious background, provides a roadmap through the evolving economic terrain. The book is prized for helping readers understand, interpret, and capitalize on changes in global markets. Whether you’re a seasoned investor or a policy maker, this book’s blend of expert analysis and practical advice can influence your approach to portfolio diversification and risk management in a dynamic financial world.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

₱638.55 from ₱242.55 Save up to 62%

Goodreads rating: 4.0

₱638.55 from ₱242.55 Save up to 62%

In stock: Well Read

"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.
Business Economics
New
Roger Perman, John Scouller  | Oxford University Press

Business Economics

from ₱1,777.05

Goodreads rating: 4.45

from ₱1,777.05

In stock: Very Good

If you're delving into the world of business economics, this book could be a great companion. It's tailored for both MBA students and undergrads, making complex concepts digestible without diluting the content. Plus, with its clear application to real-world business studies, you'll find it bridges the gap between academic theory and practical business decision-making.
The New Realities in Government and Politics, in Economy and Business, in Society, and in World View
Peter F. Drucker | Routledge

The New Realities in Government and Politics, in Economy and Business, in Society, and in World View

from ₱688.05

Goodreads rating: 3.83

from ₱688.05

In stock: Well Read

If you're curious about the driving forces shaping our world, Drucker's "The New Realities" is a solid pick. With his clear, authoritative voice, Drucker offers foresight into the evolving political, economic, and societal trends. It's a thought-provoking read for anyone interested in understanding the future implications of current global changes, particularly those in leadership or policy-making roles who'll value the strategic outlook.
Economics - Thryft
Michael Parkin | Pearson Academic

Economics

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.67

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

"Economics" could be a good read for someone who wants to dive deep into the world of economics. With a serious analytical approach, the book introduces and develops the main ideas of the discipline with the latest research and data. Readers will gain a real-world understanding of the subject and be able to apply the concepts to their own life and work.
Making Sense of the Economy - Thryft
Roger Martin-Fagg | Cengage Learning Emea

Making Sense of the Economy

₱688.05 from ₱341.55 Save up to 54%

Goodreads rating: 0.0

₱688.05 from ₱341.55 Save up to 54%

In stock: Well Read

This book is great for managers and business professionals who are interested in understanding economic concepts that affect their company's performance. It provides succinct explanations on macroeconomics, monetary policy, interest rates, and business cycle stages. The author also includes a D.I.Y economic forecasting section to help readers apply the concepts to their own business. Overall, this book is a valuable resource for anyone who wants to make sense of the economy in a practical way.
Organization and Management - Thryft
unknown author | Bpp Publishing Ltd

Organization and Management

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

"Organization and Management" is an ideal book for those who wish to master the art of organization and management. It is an excellent resource for self-testing, progress assessment and exam preparation. The book includes brief refresher notes, overviews, around 300 graded multiple choice questions, a marking plan, performance analysis and discussion of solutions. It is not syllabus-specific, but ideal for the multiple choice elements of ACCA foundation and CIMA stage 1 exams. Overall, it is a must-read for anyone interested in improving their organizational and management skills.
Principles Of Corporate Finance - Thryft
Richard A. Brealey | Mcgraw-hill

Principles Of Corporate Finance

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Goodreads rating: 3.93

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a great read for anyone looking to understand corporate finance easily. The book offers solutions to all practice problems and challenge problems with examples and chapter summaries for easy understanding. With this book, you can learn corporate finance at your pace and level.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

₱429.75 from ₱242.55 Save up to 45%

Goodreads rating: 3.85

₱429.75 from ₱242.55 Save up to 45%

In stock: Very Good

If you're delving into the depths of marketing with a desire to understand the unique challenges and strategies relevant to Asia, this is your read. Philip Kotler offers a rich blend of theory and practice, examining how economic turmoil has shaped marketing's evolution in the region, essential for anyone looking to succeed in these vibrant markets.
The Making of India : Gamechanging Transitions - Thryft
Akhilesh Tilotia | Rupa Publications India

The Making of India : Gamechanging Transitions

₱886.05 from ₱490.05 Save up to 46%

Goodreads rating: 3.71

₱886.05 from ₱490.05 Save up to 46%

In stock: Very Good

If you're keen on understanding India's dynamic transformation, this book dissects the economic and political shifts influencing its growth. Tilotia provides a nuanced perspective that's essential for anyone looking to grasp the complexities of India's transitions, making it particularly appealing if socioeconomics or Asian geopolitics pique your interest.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies
John Gattorna | Routledge

Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

from ₱440.55

Goodreads rating: 4.67

from ₱440.55

In stock: Very Good

If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
How to Grow When Markets Don't - Thryft
Adrian J. Slywotzky, Richard Wise, Karl Weber  | Warner Business Books

How to Grow When Markets Don't

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 3.53

₱440.55 from ₱242.55 Save up to 51%

In stock: Well Read

If you're feeling stuck in your business, contemplating how to move forward in a competitive, saturated market, this might be the flashlight in the dark you're looking for. Slywotzky delves into case studies and strategies that real world companies have used to innovate and create new demand, potentially a game changer for your strategic planning.
Fixed-Income Securities: Dynamic Methods for Interest Rate Risk Pricing and Hedging - Thryft
Philippe Priaulet, Lionel Martellini  | Wiley

Fixed-Income Securities: Dynamic Methods for Interest Rate Risk Pricing and Hedging

₱2,173.05 from ₱985.05 Save up to 55%

Goodreads rating: 3.0

₱2,173.05 from ₱985.05 Save up to 55%

In stock: Well Read

This book is quite the find if you're eager to deepen your understanding of fixed-income securities. Martellini doesn't just scratch the surface; he dives into a sea of advanced techniques for pricing and hedging in the world of interest rate risk. It's particularly appealing because it balances theory with real-world application, offering insights that cater to both newcomers and seasoned finance professionals. Whether you're aiming to refine your academic understanding or looking to enhance your practical skills, this book could be an invaluable addition to your financial library.
Six Sigma for Financial Services: How Leading Companies Are Driving Results Using Lean, Six Sigma, and Process Management
Rowland Hayler, Michael D. Nichols  | Mcgraw Hill

Six Sigma for Financial Services: How Leading Companies Are Driving Results Using Lean, Six Sigma, and Process Management

from ₱440.55

Goodreads rating: 3.37

from ₱440.55

In stock: Very Good

If you want to understand how Six Sigma and Lean methodologies can be a game-changer in financial services, this book might just be your guide. With insights from professionals who have applied these principles in real-world financial settings, it provides a compelling look at practical execution, not just theory. It's for those ready to elevate their organization's process management to drive tangible results.
Operations and Supply Chain Management : World Class Theory and Practice - Thryft
Rohit Verma | Cengage Learning

Operations and Supply Chain Management : World Class Theory and Practice

₱1,480.05 from ₱589.05 Save up to 61%

Goodreads rating: 4.0

₱1,480.05 from ₱589.05 Save up to 61%

In stock: Well Read

This book is an excellent read for business students, managers, and executives looking to learn more about supply chain management and operations. With a focus on strategy, global supply chain, and service operations, readers will gain a comprehensive understanding of real-world challenges and approaches. Boyes encourages the use of technology, making this an up-to-date resource for anyone looking to be at the forefront of global business practices.
Clockspeed: Winning Industry Control in the Age of Temporary Advantage
Charles H. Fine | Basic Books

Clockspeed: Winning Industry Control in the Age of Temporary Advantage

from ₱440.55

Goodreads rating: 3.67

from ₱440.55

In stock: Well Read

If you're wrestling with the rapid changes in your industry, "Clockspeed" might resonate with you. Charles Fine offers sharp insights that could shift how you anticipate and react to market changes. This book is particularly intriguing for managers and entrepreneurs seeking strategies to stay ahead in an environment where the only constant is change.
First Principles of Economics - Thryft
Richard G. Lipsey | Oxford University Press Elbs

First Principles of Economics

₱440.55 from ₱292.05 Save up to 34%

Goodreads rating: 3.76

₱440.55 from ₱292.05 Save up to 34%

In stock: Well Read

If you're wading into the waters of economics without prior exposure, "First Principles of Economics" is your life raft. Richard G. Lipsey and Colin Harbury have tailored this book to provide a thorough yet digestible foundation. It eschews jargon, easing you into complex concepts with real-world examples. Perfect for a grasp on the subject without the headache.
Financial Accounting Reporting, Analysis and Decision Making - Thryft
Chrisann Lee, Shirley Carlon, Rosina McAlpine  | Wiley

Financial Accounting Reporting, Analysis and Decision Making

₱1,975.05 from ₱1,133.55 Save up to 43%

Goodreads rating: 1.5

₱1,975.05 from ₱1,133.55 Save up to 43%

In stock: Very Good

If accounting numbers tend to maze you, "Financial Accounting" could illuminate your path. Its interactive, digital-first approach breaks down complex concepts into understandable parts, making self-study less daunting. Imagine tiptoeing through financial reports with newfound confidence. This book supports this transformation, making it well-suited for learners eager to ace their accounting exams.
Management Control Systems - Performance Measurement, Evaluation And Incentives - Thryft
Wim A. Van der Stede, Kenneth A. Merchant  | Pearson

Management Control Systems - Performance Measurement, Evaluation And Incentives

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.55

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book would be a good read for managers and professionals looking to gain a comprehensive understanding of management control systems. With its extensive case studies and real-life examples, it provides valuable insights and practical tools to effectively measure and evaluate performance, as well as design incentives. The book's multidimensional approach makes it suitable for both upper-level undergraduates and postgraduates interested in the subject.
Fundamentals of Strategy - Thryft
Patrick Regnér, Richard Whittington, Duncan Angwin  | November 25, 2020

Fundamentals of Strategy

₱1,620.00 from ₱1,084.05 Save up to 34%

Goodreads rating: 4.0

₱1,620.00 from ₱1,084.05 Save up to 34%

In stock: Very Good

If strategy seems daunting, "Fundamentals of Strategy" could be your guide. It breaks down complex strategic concepts into digestible parts, making it ideal if you're studying business or navigating the corporate world. The authors are well-regarded for conveying the intricacies of strategy without overwhelming readers. This could be the compass you need to steer through the competitive business landscape.
The 11 Commandments 21c Management - Thryft
Matthew J. Kiernan | Prentice Hall Direct

The 11 Commandments 21c Management

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 43%

In stock: Very Good

The 11 Commandments offers a fresh perspective on management strategies for business leaders, complete with success stories and practical advice. Kiernan's emphasis on empowering employees and breaking down internal barriers makes this book perfect for leaders looking to foster innovation and inspire change within their organizations.
International Business - Thryft
Klaus Meyer, Mike W. Peng  | Cengage Learning Emea

International Business

₱490.05 from ₱242.55 Save up to 55%

Goodreads rating: 4.0

₱490.05 from ₱242.55 Save up to 55%

In stock: Like New

This comprehensive textbook uniquely combines European, Asian, and North American perspectives to provide a thorough understanding of international business. It uses institutional and resource-based perspectives to answer the central question of what determines global business success and failure. The book also engages readers with historical context and recent developments, making it a must-read for students interested in global business.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 3.85

₱440.55 from ₱242.55 Save up to 51%

In stock: Well Read

If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
Marketing Strategy: A Decision Focused Approach - Thryft
Orville C. Walker Jr., John W. Mullins, Harper W. Boyd Jr.  | Mcgraw-hill/irwin

Marketing Strategy: A Decision Focused Approach

₱391.05 from ₱242.55 Save up to 45%

Goodreads rating: 3.69

₱391.05 from ₱242.55 Save up to 45%

In stock: Very Good

Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 3.6

₱440.55 from ₱242.55 Save up to 51%

In stock: Very Good

If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
i-Mode Strategy - Thryft
Takeshi Natsuno | Wiley

i-Mode Strategy

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 2.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

"I Mode Strategy" is recommended for tech enthusiasts, investors, and business owners who want to understand how the introduction of i-mode revolutionized mobile computing. The book captures the success story of i-mode, discussing its features and sustainable business model, and offers projections for the future of technology. As one of the main architects behind i-mode, T Natsuno is a highly respected expert in the field, making this book a must-read for those looking to learn more about the intersection of mobile computing, business, and innovation.
The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia - Thryft
Murray Weidenbaum, Samuel Hughes  | Free Press

The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia

from ₱193.05 Save up to 45%

Goodreads rating: 3.44

from ₱193.05 Save up to 45%

In stock: Very Good, Well Read

This book is perfect for anyone interested in understanding the role of ethnic Chinese families in developing the economies of Southeast Asia and China. The author explores the powerful ties of culture and language that make these entrepreneurs preferable partners for joint ventures. The book examines their contribution to industrialization and modernization, making the region the fastest-growing and most competitive economy in the world, rivaling that of the US and Western Europe as an economic power. It's a must-read for businesses that want to learn more about this sector of the global marketplace.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

₱2,017.35 from ₱1,232.55 Save up to 39%

Goodreads rating: 4.0

₱2,017.35 from ₱1,232.55 Save up to 39%

In stock: Like New

Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
The Essence of Capitalism : The Origins of Our Future - Thryft
Humphrey McQueen | Hodder Headline Australia

The Essence of Capitalism : The Origins of Our Future

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.75

₱440.55 from ₱193.05 Save up to 56%

In stock: Very Good

This book would be a good read for those interested in understanding the inner workings of large corporations and their impact on society. McQueen's analysis of the power and single-mindedness of corporations is a unique and intriguing perspective. Readers can expect a thorough exploration of the origins of capitalism and its potential future implications.
Marketing Management : An Asian Perspective - Thryft
Chin Tiong Tan, Swee Hoon Ang, Philip Kotler  | Pearson

Marketing Management : An Asian Perspective

₱440.55 from ₱193.05 Save up to 74%

Goodreads rating: 3.85

₱440.55 from ₱193.05 Save up to 74%

In stock: Well Read

This book could be a good read for business students who are interested in learning about marketing in Asia. It provides a comprehensive understanding of the different marketing strategies and practices in the Asian region. The book covers various topics such as market analysis, customer behavior, branding, and marketing mix decisions from a regional perspective. It also includes case studies and examples from real-life situations. Overall, this book is useful for those who want to expand their knowledge and skills in marketing in the context of Asia.
Global Marketing Management - Thryft

Global Marketing Management

₱440.55 from ₱242.55 Save up to 45%

₱440.55 from ₱242.55 Save up to 45%

In stock: Like New, Very Good

If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.
Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies - Thryft
Alec Benn | Praeger

Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies

₱589.05 from ₱242.55 Save up to 60%

Goodreads rating: 3.6

₱589.05 from ₱242.55 Save up to 60%

In stock: Very Good

This book is a must-read for professionals in the financial industry who want to learn effective advertising techniques specifically tailored for their field. It covers a range of topics from choosing media to designing and illustrating ads, with a focus on what makes financial advertising unique. Readers will appreciate its practical, how-to approach and valuable insights from an experienced authority in the field.
International Financial Statement Analysis - Thryft
Hennie van Greuning CFA, David Tweedie, Thomas R. Robinson  | Wiley

International Financial Statement Analysis

₱1,764.90 from ₱935.55 Save up to 47%

Goodreads rating: 4.25

₱1,764.90 from ₱935.55 Save up to 47%

In stock: Like New

Whether you're a seasoned finance professional or looking to break into the field, 'International Financial Statement Analysis' offers a deep dive into how financial statements can vary internationally and how to interpret these differences effectively. It stands out by not just teaching you how to read the statements but also how to extract the sort of insights that can inform smarter investment decisions. This knowledge is pivotal for understanding the global economic landscape and could give you an edge in your professional journey.
Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit - Thryft
Jerold Freier | Prentice Hall

Successful Corporate Acquisitions : A Complete Guide for Acquiring Companies for Growth and Profit

₱836.55 from ₱341.55 Save up to 59%

Goodreads rating: 0.0

₱836.55 from ₱341.55 Save up to 59%

In stock: Very Good

This book is an in-depth guide to help individuals learn how to acquire companies successfully and operate a business profitably. Written by an experienced author, it covers everything you need to know about successful corporate acquisitions, including finance, tax implications, and legalities. If you are a business owner looking to grow through acquisitions, this book is a must-read.
Rich Dad's Before You Quit Your Job - 10 Real-life Lessons Every Entrepreneur Should Know about Building a Multimillion-dollar Business - Thryft
Robert T. Kiyosaki, Sharon L. Lechter  | Warner Business Books

Rich Dad's Before You Quit Your Job - 10 Real-life Lessons Every Entrepreneur Should Know about Building a Multimillion-dollar Business

₱440.55 from ₱242.55 Save up to 51%

Goodreads rating: 4.12

₱440.55 from ₱242.55 Save up to 51%

In stock: Well Read

This book is a must-read for aspiring entrepreneurs who are looking to transition from their jobs to start their own businesses. With firsthand accounts and real-life experiences, it offers invaluable lessons on building a multimillion-dollar business. Packed with practical advice and insights, it will guide you through the challenges and provide the motivation needed to succeed in the world of entrepreneurship.
Win With Advanced Business Analytics - Creating Business Value From Your Data - Thryft
Jesse Harriott, Jean-Paul Isson  | Wiley

Win With Advanced Business Analytics - Creating Business Value From Your Data

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Goodreads rating: 3.75

₱1,084.05 from ₱490.05 Save up to 57%

In stock: Like New

This book could be a good read for someone who wants to understand how to leverage data analytics to gain a competitive edge in their business. With clear explanations and real-life case studies from different industries, the book helps you see the value of analytics and provides a comprehensive framework for implementing business analytics strategies. By reading this book, you will learn how to utilize various types of data intelligence, such as web analytics, customer feedback, and industry intelligence, to make informed decisions and outpace the competition.
The Corporate Warriors
Douglas K. Ramsey | Houghton Mifflin

The Corporate Warriors

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Goodreads rating: 3.73

from ₱440.55

In stock: Very Good

If you're intrigued by the fusion of business acumen with military strategy, "The Corporate Warriors" might just be your next engaging read. It offers a fascinating glimpse into how companies deploy tactics usually reserved for the battlefield to conquer markets and outmaneuver competitors. As you delve into the historical examples, you might find inspiration on how to apply these strategies to your own professional challenges.
Capital Structure Decisions : Evaluating Risk and Uncertainty - Thryft
Yamini Agarwal | Wiley

Capital Structure Decisions : Evaluating Risk and Uncertainty

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Goodreads rating: 0.0

₱886.05 from ₱391.05 Save up to 56%

In stock: Very Good

Capital Structure Decisions could be a good read for financial leaders who are facing challenges in developing an ideal capital structure that can handle multiple objectives. The book offers insights into the decision-making processes involved in understanding and developing capital structure, including risk and uncertainty management. It features case studies from around the world that explain key financial models, and emphasizes ways to minimize risks when it comes to working with capital structures. Readers would benefit from the modeling techniques and goal-programming model described in the book, helping them make more effective capital investment decisions.
Marketing
Carl D. McDaniel | Longman

Marketing

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Goodreads rating: 3.5

from ₱539.55

In stock: Well Read

If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Thryft
Lawrence Friedman, Neil Rackham, Richard Ruff  | Mcgraw-hill

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 3.72

₱429.75 from ₱292.05 Save up to 36%

In stock: Well Read

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.
Retailing - Thryft

Retailing

₱737.55 from ₱341.55 Save up to 54%

₱737.55 from ₱341.55 Save up to 54%

In stock: Very Good

This book is a comprehensive guide to anyone interested in retailing. It covers a range of topics, from small businesses to data-based marketing and relationship retailing. Dale Lewison's Retailing is an informative and insightful read, perfect for entrepreneurs and business enthusiasts who want to gain an in-depth understanding of the retail industry.

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At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.