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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

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The captivating, comprehensive history of cigarettes.

This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.

  • Pulitzer Prize for General Nonfiction (1997)
  • National Book Critics Circle Award Nominee for General Nonfiction (1996)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

Regular price ₱341.55 Now ₱193.05 Save 43%
Unit price
per
ISBN: 9780375700361
Authors: Richard Kluger
Publisher: Vintage
Date of Publication: 1997-07-29
Format: Paperback
Related Collections: Business, Economics, History, Science, Politics
Goodreads rating: 3.9
(rated by 271 readers)

Description

Ashes to Ashes is a monumental history of the American tobacco industry’s ironic success in developing the cigarette, modern society’s most widespread instrument of self-destruction, into the nation’s most profitable consumer product. The book vividly portrays the generations of entrepreneurial geniuses behind the cigarette industry, their cunning business strategies, marketing dazzle, and political power plays. At the center of this epic is the continuing drama of the Philip Morris Company and its transformation of the Marlboro brand. The narrative spans America’s cigarette history, from rampant hucksterism to the Surgeon General’s Report in 1964, and the subsequent clashes between the industry and public-health forces.
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The captivating, comprehensive history of cigarettes.

This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.

  • Pulitzer Prize for General Nonfiction (1997)
  • National Book Critics Circle Award Nominee for General Nonfiction (1996)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.