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Media Audiences : Effects, Users, Institutions, and Power

Regular price ₱1,628.55 ₱886.05 46% off
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Dissecting media audiences' dynamics and influence.

If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Media Audiences : Effects, Users, Institutions, and Power

Regular price ₱1,628.55 ₱886.05 46% off
Unit price
per
ISBN: 9781412970426
Authors: John L. Sullivan
Date of Publication: 2012-10-23
Format: Paperback
Related Collections: Sociology, History, Business
Related Topics: History, Communication, Social Issues
Goodreads rating: 2.93
(rated by 15 readers)

Description

Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
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Dissecting media audiences' dynamics and influence.

If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.