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No Logo: Taking Aim at the Brand Bullies

Regular price ₱688.05 ₱391.05 43% off
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Exposing corporate dominance; championing grassroots resistance.

"No Logo" by Naomi Klein might just change the way you view the brands around you. If you're feeling uneasy about the omnipresence of corporate logos and their grip on our lives, this book delves deep into that realm. Naomi Klein isn't just informing; she's arming you with knowledge, revealing the impacts of consumer culture and the burgeoning movement that's fighting back with creativity and vigor. You might find it a rallying cry for a more ethical, less brand-centric world.

  • Guardian First Book Award Nominee (2000)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

No Logo: Taking Aim at the Brand Bullies

Regular price ₱688.05 ₱391.05 43% off
Unit price
per
ISBN: 9780312271923
Authors: Naomi Klein
Publisher: Picador
Date of Publication: 1999-12-01
Format: Paperback
Goodreads rating: 3.88
(rated by 31246 readers)

Description

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
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Exposing corporate dominance; championing grassroots resistance.

"No Logo" by Naomi Klein might just change the way you view the brands around you. If you're feeling uneasy about the omnipresence of corporate logos and their grip on our lives, this book delves deep into that realm. Naomi Klein isn't just informing; she's arming you with knowledge, revealing the impacts of consumer culture and the burgeoning movement that's fighting back with creativity and vigor. You might find it a rallying cry for a more ethical, less brand-centric world.

  • Guardian First Book Award Nominee (2000)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.