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Converted: The Data-Driven Way to Win Customers' Hearts

Regular price ₱737.55
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Harness data to foster lasting customer relationships.

If you're looking to step up your digital marketing game, "Converted" could be the secret weapon you've been searching for. Neil Hoyne distills his expertise from Google into a playbook that is both practical and insightful, focused on forging long-term customer relationships through data-driven strategies. His perspective challenges the short-term focus that pervades the industry and offers a compelling route to sustainable success and competitive advantage.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Converted: The Data-Driven Way to Win Customers' Hearts

Regular price ₱737.55
Unit price
per
ISBN: 9780593420652
Authors: Neil Hoyne
Publisher: Portfolio
Date of Publication: 2022-02-22
Format: Hardcover
Related Collections: Personal Development, Business
Goodreads rating: 3.9
(rated by 307 readers)

Description

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to understand the full value of each relationship, engage in an ongoing conversation with your best customers, ask the right questions so you can anticipate your customers’ needs, and find more great customers. A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
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Harness data to foster lasting customer relationships.

If you're looking to step up your digital marketing game, "Converted" could be the secret weapon you've been searching for. Neil Hoyne distills his expertise from Google into a playbook that is both practical and insightful, focused on forging long-term customer relationships through data-driven strategies. His perspective challenges the short-term focus that pervades the industry and offers a compelling route to sustainable success and competitive advantage.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.