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The Curve: Turning Followers Into Superfans

Regular price ₱440.55
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Nurturing superfans shapes profitable, sustainable businesses.

If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Curve: Turning Followers Into Superfans

Regular price ₱440.55
Unit price
per
ISBN: 9780670923212
Authors: Nicholas Lovell
Publisher: Portfolio Penguin
Date of Publication: 2014-05-01
Format: Paperback
Related Collections: Business, Economics, Personal Development, Music
Goodreads rating: 4.1
(rated by 226 readers)

Description

The Curve is a new way of doing business and of seeing the world. In the digital age, everyone struggles to answer how to get people to pay when so much is free. Whatever business or creative field you are in, Nicholas Lovell's book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans who'll want more of what they love. The book covers stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, showing how to connect with people and make them happy to pay for the very best you can offer. Nicholas Lovell is an author and consultant helping companies embrace the transformative power of the internet. His blog, GAMESbrief, is a valuable resource for understanding how digital is transforming industries. His clients have included Firefly, nDreams, Square Enix, Channel 4, and IPC Media. He lives in London. Sorry! Book description for this title is not available.
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Nurturing superfans shapes profitable, sustainable businesses.

If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.