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Sale

Advertising: More Fun in the Philippines

by Tony Harris
₱539.55 Now ₱242.55 Save 55%
Advertising: More Fun in the Philippines - Thryft
Advertising: More Fun in the Philippines - Thryft

Philippines’ tourism boom through clever marketing.

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.

  • NBDB National Book Awards Nominee for Professions (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising: More Fun in the Philippines

by Tony Harris
₱539.55 Now ₱242.55 Save 55%
ISBN: 9789712730092
Authors: Tony Harris
Publisher: Anvil Publishing, Inc.
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Travel, Business, Biographies & Memoirs
Related Topics: Communication, Travelogue, Entrepreneurship, Personal Development, Memoir, Biography, Management, Leadership
Goodreads rating: 4.38
(rated by 13 readers)

Description

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon—“It’s more fun in the Philippines.” The campaign by BBDO Guerrero, the Philippines’ most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications.After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Philippines’ tourism boom through clever marketing.

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.

  • NBDB National Book Awards Nominee for Professions (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Travel

Greek to Me: Adventures of the Comma Queen - Thryft
Mary Norris | W. W. Norton & Company

Greek to Me: Adventures of the Comma Queen

₱688.05 from ₱391.05 43% off

Goodreads rating: 3.62

₱688.05 from ₱391.05 43% off

58% off est. retail

In stock: Like New

If you're smitten by words and their origins, or if you harbor a secret love affair with the intricacies of language, Mary Norris's "Greek to Me" could be a delightful escape. It's like taking a trip to Greece without leaving your armchair, accompanied by a guide whose enthusiasm for linguistics and Greek culture is as infectious as it is educational. For fellow grammar geeks and Hellenophiles, it's a must-read that combines travel, memoir, and etymology in one.
The Catalogue of Shipwrecked Books: Christopher Columbus, His Son, and the Quest to Build the World's Greatest Library
New
Edward Wilson-Lee | Scribner

The Catalogue of Shipwrecked Books: Christopher Columbus, His Son, and the Quest to Build the World's Greatest Library

from ₱539.55

Goodreads rating: 3.68

from ₱539.55

55% off est. retail

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If you're intrigued by the interplay of history, adventure, and the birth of modern knowledge, "The Catalogue of Shipwrecked Books" could be the treasure you're seeking. It's like unearthing a forgotten map leading to the intellectual fervor of the Renaissance. Edward Wilson-Lee takes you on Hernando Colón's epic journey, not only to remote lands but also through the labyrinthine corridors of a library that aimed to encompass human understanding. It's history, it's drama, and it's a testament to the enduring quest for knowledge.
Bali Houses: New Wave Asian Architecture
Gianni Francione, Luca Invernizzi Tettoni  | Periplus Editions

Bali Houses: New Wave Asian Architecture

₱440.55 from ₱391.05 20% off

Goodreads rating: 4.27

₱440.55 from ₱391.05 20% off

In stock: Like New

If you're captivated by the allure of Bali and intrigued by the fusion of traditional and modern design, "Bali Houses" will be a feast for your eyes and inspiration for your living space. Gianni Francione takes you on a visual journey, demonstrating how contemporary architecture can harmoniously blend with Bali's timeless beauty. This could be the spark that ignites your own interior or architectural project, combining the new with the culturally rich.
Rajasthan, Delhi & Agra
Lonely Planet, Lindsay Brown  | Geoplaneta

Rajasthan, Delhi & Agra

₱589.05 from ₱440.55 27% off

Goodreads rating: 4.02

₱589.05 from ₱440.55 27% off

77% off est. retail

In stock: Well Read

This Lonely Planet guide is your trusty ally if you're venturing to the culturally rich regions of Rajasthan, Delhi, and Agra. It's not just a treasure trove of meticulously researched information but also a collection of inspirational photographs and maps that will equip you for the journey ahead. The guide's comprehensive planning tools and in-depth background will make you feel like you're exploring alongside an expert who prioritizes authenticity in travel experiences.
Vietnam
Lonely Planet, Nick Ray, Wendy Yanagihara  | Lonely Planet

Vietnam

from ₱440.55

Goodreads rating: 4.03

from ₱440.55

In stock: Very Good

If you're dreaming of exploring the vibrant streets of Vietnam or indulging in its natural wonders, this Lonely Planet guide could be your travel bible. It dives deep into the heart of the country, offering a rich blend of historical insights and practical tips that could help craft your perfect adventure. Whether you're hankering for local gastronomy, keen to trek through untamed landscapes, or eager to immerse yourself in Vietnamese culture, this guide has got you covered with its meticulous details and inspiring itineraries.
Lonely Planet Pocket Dubai - Thryft
Lonely Planet, Andrea Schulte-Peevers  | Lonely Planet

Lonely Planet Pocket Dubai

₱292.05 from ₱193.05 59% off

Goodreads rating: 3.96

₱292.05 from ₱193.05 59% off

80% off est. retail

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Lonely Planet Pocket Dubai is perfect for travelers seeking the most relevant and updated advice on the best of Dubai. The guidebook includes full-color maps and images, insider tips, and honest reviews for all budgets. It also comes with a free pull-out Dubai map and is organized by neighborhood for easy navigation. Whether you're looking to explore the historic district and architecture, shop at the world's largest mall, or experience the chaos and charm of the Gold Souq, Lonely Planet Pocket Dubai is the perfect travel companion to help you tailor your trip to your personal needs and interests.
Discover Paris - Experience The Best Of Paris - Thryft
Lonely Planet, Catherine le Nevez  | Geoplaneta

Discover Paris - Experience The Best Of Paris

₱292.05 from ₱193.05 59% off

Goodreads rating: 4.02

₱292.05 from ₱193.05 59% off

89% off est. retail

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This travel book is a must-read for anyone planning a trip to Paris who wants to experience the most iconic sights and top experiences in the city. Written by experienced authors, it provides insider tips on how to enjoy the real Paris with the minimum of fuss. The book is especially recommended for romantic travelers looking to explore the city's romantic essence, from the stunning architecture to the picturesque streets and the beautiful river Seine.
Southern Italy - Travel Guide
Gregor Clark, Cristian Bonetto, Lonely Planet  | Lonely Planet

Southern Italy - Travel Guide

₱440.55 from ₱341.55 22% off

Goodreads rating: 3.93

₱440.55 from ₱341.55 22% off

78% off est. retail

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Whether you're fascinated by history or charmed by the hustle and bustle of local life, Southern Italy has something for you. Imagine strolling through ancient ruins in Pompeii one day and being enchanted by the lively Neapolitan markets the next. This guidebook is an essential companion for delving into the heart of Italy's south, offering insights into both celebrated attractions and lesser-known gems.
Travels in Siberia
Ian Frazier | Farrar, Straus And Giroux

Travels in Siberia

from ₱440.55

Goodreads rating: 3.91

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74% off est. retail

In stock: Very Good

If you're intrigued by vast landscapes with a complex history, "Travels In Siberia" might just be the companion for your curiosity. Ian Frazier doesn't just explore Siberia's notorious reputation; he brings to life its human stories and the humor that permeates Russian culture. It's more than travel writing; it's an invitation to experience the "amazingness" of a place marked by beauty and tragedy, often in the same breath.
Christmas at Historic Houses
Katharine Kaye McMillan, Patricia Hart McMillan  | Schiffer

Christmas at Historic Houses

₱1,183.05 from ₱836.55 29% off

Goodreads rating: 4.06

₱1,183.05 from ₱836.55 29% off

72% off est. retail

In stock: Very Good

If you're mesmerized by how the past intertwines with the present during the festive season, "Christmas at Historic Houses" offers a visual and narrative feast. The detailed photographs and engaging stories show how traditions have been celebrated in various historic American homes, potentially inspiring your own holiday decor and celebrations while providing a heartfelt connection to the shared human experience of Christmas through time.

Business Books

Red Notice: How I Became Putin's No. 1 Enemy
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Bill Browder | Corgi

Red Notice: How I Became Putin's No. 1 Enemy

from ₱440.55

Goodreads rating: 4.44

from ₱440.55

53% off est. retail

In stock: Well Read

"Red Notice" by Bill Browder is more than just words on a page—it's an engaging foray into a reality that reads like fiction. Browder's account of fighting corruption at the hands of a dangerous regime is not only a gripping thriller but also an important historical document. It's a recommendation for those who want insight into modern power struggles and the courage to confront them, all while enjoying a narrative with the intensity of a best-selling novel.
Flip: How to Survive and Thrive by Turning Your Business on Its Head
New
Peter Sheahan | Harper

Flip: How to Survive and Thrive by Turning Your Business on Its Head

from ₱193.05

Goodreads rating: 3.13

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79% off est. retail

In stock: Very Good

If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
The Paula Principle - How And Why Women Work Below Their Level Of Competence - Thryft
Tom Erskine Schuller | Scribe Us

The Paula Principle - How And Why Women Work Below Their Level Of Competence

₱292.05 ₱193.05 67% off

Goodreads rating: 3.45

₱292.05 ₱193.05 67% off

80% off est. retail

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This book is a wake-up call for both women and men to understand the widespread issue of women working below their competence levels. Through interviews, case studies, and examples from literature and popular culture, Tom Schuller exposes the barriers that women face in the workplace. With compelling insights and a call to action, this book challenges us to challenge the status quo and promote equality on all levels. A must-read for anyone passionate about social justice and empowering women in their careers.
The Art of Children's Portrait Photography - Thryft
Tamara Lackey | Amherst Media

The Art of Children's Portrait Photography

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Goodreads rating: 3.87

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If you've ever wanted to elevate your child's portraits beyond the traditional posed snapshots, "The Art of Children's Portrait Photography" can be your guide. It's hands-on advice from a professional who knows how to bring out those spontaneous moments that tell a real story. You'll learn to add depth to your pictures, making them not just photos, but memories captured in time. Plus, your purchase supports children's charities, which is a beautiful bonus.
China's Rise And The New Age Of Gold: How Investors Can Profit From A Changing World - Thryft
Stephen Leeb, Donna Leeb  | Mcgraw Hill

China's Rise And The New Age Of Gold: How Investors Can Profit From A Changing World

₱292.05 ₱193.05 67% off

Goodreads rating: 4.33

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Reasons to read "China's Rise And The New Age Of Gold: How Investors Can Profit From A Changing World": - Get ahead of the curve with China's growing role in the global economy. - Discover the tremendous opportunities and challenges in this tectonic shift. - Learn why investing in gold is the best way to generate substantial profits. - Gain insights into China's plans to launch a new monetary system centered on gold. - Find the right tools to invest in gold, including gold itself, mutual funds, ETFs, and mining companies. - Be prepared for a fully transformed investing world with unprecedented profits in the age of gold.
The Magic of Thinking Big
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David J. Schwartz | Vermilion

The Magic of Thinking Big

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Goodreads rating: 4.26

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If you're keen on transforming your life, "The Magic of Thinking Big" is an invaluable companion. David J. Schwartz provides actionable strategies that transition you from self-doubt to a self-fulfilling prophecy of success. It's a book that doesn't just inspire; it hands you the toolkit for tangible change, making the wisdom within these pages as relevant today as it was decades ago. This could be the nudge you need to elevate your thinking and, consequently, your life's trajectory.
When Work and Family Collide: Keeping Your Job from Cheating Your Family
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When Work and Family Collide: Keeping Your Job from Cheating Your Family

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Goodreads rating: 4.22

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Stanley's book might just be the lifeline you didn't know you needed. If you've been struggling to juggle the demanding worlds of work and family, feeling like you're shortchanging your loved ones, this is for you. The practical advice within these pages could help you redefine your priorities and reclaim that much-needed family time, possibly leading to less stress and more harmony both at home and in the office.
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - Thryft
David Butler, Linda Tischler  | Penguin Books Ltd

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₱440.55 from ₱193.05 64% off

Goodreads rating: 3.75

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If you're keen on understanding how a colossal company like Coca-Cola maintains its competitive edge, "Design to Grow" cuts right to the chase. David Butler provides a rare glimpse into the dynamic interplay between maintaining massive scale and embracing agility. Perfect for both the seasoned manager and the aspiring entrepreneur, this book translates complex business strategies into actionable insights.
The Right-Brain Business Plan: A Creative, Visual Map for Success
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Kate Prentiss, Jennifer Lee, Chris Guillebeau  | New World Library

The Right-Brain Business Plan: A Creative, Visual Map for Success

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If the traditional business models and plans feel too rigid for your creative spirit, "The Right-Brain Business Plan" could be your breath of fresh air. Jennifer Lee offers a colorful, engaging alternative to bring your business dreams to life by tapping into your intuition and imagination. It’s not just a read; it's an interactive journey that can mesh seamlessly with the way you think and create, making the daunting task of business planning enjoyable and tailored to visual thinkers and creative entrepreneurs like you.
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations
Thomas L. Friedman | Allen Lane

Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations

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Goodreads rating: 3.89

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If you feel overwhelmed by how quickly the world is changing, this book is a much-needed pause button. Friedman skillfully breaks down the dizzying pace of technological, environmental, and economic changes, providing a clear vision for how to adapt and thrive. It's an engaging, thoughtful analysis for anyone looking to understand the forces shaping our world and how to maintain their footing amidst them.