New
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Regular price
Compare to estimated retail price: ₱2,400.00 PHP
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Holistic marketing strategies for modern business growth.
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Regular price
Compare to estimated retail price: ₱2,400.00 PHP
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
ISBN: 9781578516001
Publisher: Harvard Business Review Press
Date of Publication: 2001-07-01
Format: Hardcover
Goodreads rating: 3.62
(rated by 50 readers)
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
Adding product to your cart
Holistic marketing strategies for modern business growth.
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Economics Books
Ben S. Bernanke, Henry M. Paulson, Timothy F. Geithner |
Yale
University
Press
First Responders: Inside the U.S. Strategy for Fighting the 2007-2009 Global Financial Crisis
₱900.00 22% off
- Unit price
- / per
Goodreads rating: 3.72
₱900.00 22% off
- Unit price
- / per
59% off est. retail
In stock: Like New
If you're fascinated by economic strategy and crisis management, "First Responders" offers a front-row view to one of the most harrowing financial periods in recent history. Witness the decision-making process of those at the helm during the 2007-2009 crisis, with in-depth analyses by the very people who steered the economy from the edge of ruin. It's an unmissable deep dive for anyone passionate about understanding how financial systems are saved.
Malcolm Gladwell
|
Allen
Lane
What the Dog Saw and Other Adventures
₱500.00
- Unit price
- / per
Goodreads rating: 3.85
₱500.00
- Unit price
- / per
In stock: Well Read
If your mind craves novels shaped like puzzles, where each essay unlocks a corner of the vast human experience, "What the Dog Saw and Other Adventures" might just be your next favorite. Malcolm Gladwell has a knack for spinning seemingly trivial topics into compelling tales. It's like a box of intellectual chocolates – each piece with a unique filling of insight, just for you.
Peter Sheahan
|
Harper
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Regular price
₱300.00
₱200.00
50% off
- Unit price
- / per
Goodreads rating: 3.13
Regular price
₱300.00
₱200.00
50% off
- Unit price
- / per
80% off est. retail
In stock: Very Good
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
New
Steven D. Levitt, Stephen J. Dubner |
Penguin
Freakonomics
₱300.00 40% off
- Unit price
- / per
Goodreads rating: 4.01
₱300.00 40% off
- Unit price
- / per
57% off est. retail
In stock: Well Read
Review: Freakonomics is a mind-bending journey that unravels the hidden patterns and surprising correlations that govern our daily lives. With a fresh perspective and sharp analysis, Steven D. Levitt delves into peculiar topics like the impact of names on success, the strange similarities between estate agents and the Ku Klux Klan, and even the secret lives of drug dealers. This intriguing book challenges conventional wisdom and invites readers to question the world around them, offering a fascinating glimpse into the invisible forces that shape our society. A must-read for those seeking to uncover the secrets hidden beneath the surface of everyday life.
Ram Charan
|
Currency
Global Tilt: Leading Your Business Through the Great Economic Power Shift
Regular price
₱800.00
₱700.00
22% off
- Unit price
- / per
Goodreads rating: 3.82
Regular price
₱800.00
₱700.00
22% off
- Unit price
- / per
65% off est. retail
In stock: Well Read
If you're a business leader or an entrepreneur eager to stay ahead in an ever-evolving economic environment, "Global Tilt" is a beacon that promises to guide you through the complexities of global market shifts. Charan's deep insights offer a strategic playbook for how to leverage unstoppable trends and reposition your business to thrive globally. His on-the-ground experience with international leaders translates into actionable advice that could help you reshape your thinking and find success in a world where geography is no longer a barrier but a playing field.
Dan Ariely
|
Harpercollins
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Regular price
₱500.00
₱400.00
20% off
- Unit price
- / per
Goodreads rating: 4.03
Regular price
₱500.00
₱400.00
20% off
- Unit price
- / per
71% off est. retail
In stock: Well Read
If you've ever wondered why we sometimes make decisions that defy logic, Dan Ariely's "The Upside of Irrationality" might just offer you some fascinating insights. It's a book that takes a deep dive into our unpredictable behaviors and proves to be both enlightening and entertaining. Whether it's the quirks of the dating scene or the madness that sometimes prevails in the workplace, you'll find yourself nodding along, perhaps even finding comfort in understanding the chaos of humanity a little better.
Rana Foroohar
|
Currency
Makers and Takers: The Rise of Finance and the Fall of American Business
₱500.00
- Unit price
- / per
Goodreads rating: 3.98
₱500.00
- Unit price
- / per
In stock: Very Good
If you're feeling the tension between everyday Americans and the financial elite, "Makers and Takers" offers a compelling deep dive. Rana Foroohar articulates the complexity of our financial system and how it’s strayed from supporting the real economy to benefit a select few. The book's updated section on the financial roots of Trump's rise adds a timely perspective. It's a recommended read for a candid look at the economic disparity and its influence on politics and society.
New
Cass R Sunstein
|
Penguin
Books
Ltd
Nudge: The Final Edition
₱600.00
- Unit price
- / per
Goodreads rating: 3.84
₱600.00
- Unit price
- / per
40% off est. retail
In stock: Very Good
If you're intrigued by the subtle forces that shape our decisions, "Nudge" is right up your alley. It's not just a book; it's a window into how we can gently steer ourselves towards better choices without compromising our freedom. In a world brimming with options, this final edition with contemporary issues like COVID-19 and climate change is ever more relevant, making it a riveting and potentially life-changing read.
Niall Ferguson
|
Penguin
Group
The Ascent of Money: A Financial History of the World
₱700.00
- Unit price
- / per
Goodreads rating: 3.9
₱700.00
- Unit price
- / per
In stock: Well Read
If you're intrigued by how finance shapes history and dictates the power dynamics of the world, then "The Ascent of Money" is a book you might find yourself engrossed in. Niall Ferguson takes you on a narrative journey linking money with the evolution of human societies, offering insights into the financial principles that have engineered the rise and fall of empires and economies. It reads like a story, yet educates like a textbook—ideal for anyone looking to understand the complex world of money without dozing off.
New
Daniel Yergin
|
Penguin
Books
The Quest: Energy, Security, and the Remaking of the Modern World
₱800.00
- Unit price
- / per
Goodreads rating: 4.14
₱800.00
- Unit price
- / per
53% off est. retail
In stock: Very Good
If you've ever wondered about the driving force behind world politics and economics, "The Quest" unpacks this complex narrative with Yergin's expertise. It's both a historical tapestry and a forward-looking exploration into what powers our planet and our lives – from oil to renewables. Given today's conversations on energy and climate change, Yergin's insights could not be more relevant, making this book a powerful lens through which to view current events and future prospects.
Business Books
Alec J. Ross
|
Simon
&
Schuster
The Industries of the Future
Regular price
₱500.00
₱300.00
50% off
- Unit price
- / per
Goodreads rating: 3.97
Regular price
₱500.00
₱300.00
50% off
- Unit price
- / per
57% off est. retail
In stock: Very Good
This book is a must-read for anyone curious about what lies ahead in the world of technology and innovation. With firsthand experiences and in-depth analysis, Alec Ross provides a vivid and informed perspective on the forces that are shaping our economic future. From robotics to cybercrime, he explores the industries that will have the greatest impact and offers valuable insights on how we can adapt to thrive in the changing landscape. Get ready for an enlightening journey into the industries of the future.
New
Daniel Yergin
|
Allen
Lane
The New Map: Energy, Climate, and the Clash of Nations
₱800.00
- Unit price
- / per
Goodreads rating: 4.19
₱800.00
- Unit price
- / per
In stock: Like New
If the intricate dance between global politics and energy fascinates you, "The New Map" offers a thorough analysis that brings clarity to the complex ways in which the quest for energy security is reshaping our planet. Daniel Yergin, with his Pulitzer reputation, essentially provides you with a detailed GPS for navigating the murky waters of international relations in the era of climate change and energy upheaval. This book isn't just informative—it's a lens through which the current geopolitical climate can be understood.
Hermawan Kartajaya, Philip Kotler, Iwan Setiawan |
Wiley
Marketing 3.0: From Products to Customers to the Human Spirit
Regular price
₱400.00
₱200.00
60% off
- Unit price
- / per
Goodreads rating: 4.0
Regular price
₱400.00
₱200.00
60% off
- Unit price
- / per
In stock: Very Good
If you're feeling that traditional marketing doesn't cut it anymore, Kotler's 'Marketing 3.0' could be the mind-opener you need. It's not just about selling products; it's about tapping into the underlying human spirit and connecting on a deeper level. Kotler's vision might just inspire you to rethink your approach and align it with the evolving expectations of modern customers who seek more than just a transaction.
New
Bill McDermott, Joanne Gordon |
Simon
&
Schuster
Winners Dream: A Journey from Corner Store to Corner Office
₱900.00
- Unit price
- / per
Goodreads rating: 4.2
₱900.00
- Unit price
- / per
50% off est. retail
In stock: Very Good
"Winner's Dream" is for anyone with big ambitions and an appreciation for the grind it takes to realize them. As you follow Bill McDermott from his humble roots to the pinnacle of corporate success, you'll find both motivation and practical wisdom. It's not just the highs but the lows and the lessons learned there that make his story compelling. If you're looking for a blend of personal memoir and professional guide, this book will speak to you.
Crash Course : The American Automobile Industry's Road from Glory to Disaster
₱300.00 33% off
- Unit price
- / per
Goodreads rating: 3.91
₱300.00 33% off
- Unit price
- / per
84% off est. retail
In stock: Very Good
This book explores the history of the American automobile industry, including the missed opportunities and poor decisions that led to its downfall. It covers the role of government in the industry's financial troubles and the controversial bailout of Chrysler. Overall, Crash Course is a compelling and informative read for anyone interested in the history of the auto industry and its impact on American society.
Tom Rath
|
Silicon
Guild
Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life
Regular price
₱400.00
₱200.00
60% off
- Unit price
- / per
Goodreads rating: 3.76
Regular price
₱400.00
₱200.00
60% off
- Unit price
- / per
83% off est. retail
In stock: Very Good
This book could be a good read for someone who wants to infuse energy and purpose into their daily life. With practical research from various fields, Tom Rath challenges readers to shift their focus from pursuing happiness to creating meaning. The book also emphasizes the importance of building meaningful relationships and prioritizing personal health. By following the three keys outlined in the book, readers can transform their days, improve their overall well-being, and become the best version of themselves.
David Weinberger
|
Times
Books
Everything Is Miscellaneous: The Power of the New Digital Disorder
₱600.00 17% off
- Unit price
- / per
Goodreads rating: 3.74
₱600.00 17% off
- Unit price
- / per
In stock: Very Good
If you're intrigued by the digital landscape's influence on how we categorize and access information, "Everything Is Miscellaneous" will be a thought-provoking journey for you. Weinberger eloquently breaks down complex ideas about data organization and the internet's reshaping of traditional structures, providing insights that could change how you view the digital world. It's a compelling read for anyone curious about the future of information.
New
Bill Gates, Peter Rinearson, Nathan Myhrvold |
Viking
Pr
The Road Ahead
₱600.00
- Unit price
- / per
Goodreads rating: 3.74
₱600.00
- Unit price
- / per
In stock: Very Good
Bill Gates' "The Road Ahead" is a time capsule from one of the world's foremost tech visionaries. Reading it now offers a fascinating perspective on how tech predictions have unfolded and how they've shaped our contemporary world. It's a reflective journey for anyone intrigued by the evolution of technology and its impact on society.
International Economics: Theory and Policy
Regular price
₱900.00
₱400.00
60% off
- Unit price
- / per
Goodreads rating: 3.93
Regular price
₱900.00
₱400.00
60% off
- Unit price
- / per
92% off est. retail
In stock: Very Good, Well Read
This book would be a great read for anyone interested in gaining a deep understanding of international economics. With a Nobel Prize-winning author and the latest research integrated into the eighth edition, it offers a comprehensive and up-to-date guide to theory and policy. Whether you're a student or just interested in the subject, this book will provide you with valuable insights into topics like outsourcing, trade and environment, and China's exchange rate policies. The online assessment and tutorial system also make it easier to study and practice what you've learned.
Jeffrey Pfeffer
|
Harper
Business
Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance―and What We Can Do About It
₱700.00 25% off
- Unit price
- / per
Goodreads rating: 3.72
₱700.00 25% off
- Unit price
- / per
67% off est. retail
In stock: Very Good
If you've ever felt strained by your job, "Dying for a Paycheck" could shed light on why your workplace might be detrimental to your health and well-being. Jeffrey Pfeffer eloquently argues that numerous corporate practices, assumed to drive success, are instead impairing employee health and ultimately a company's performance. It's a must-read for anyone looking to understand the impacts of modern work culture and to find meaningful solutions that promote a healthier work-life balance.
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.