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Robin Dreeke
|
Robin
K.
Dreeke
It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone
₱700.00
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Goodreads rating: 3.85
₱700.00
- Unit price
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In stock: Like New
If you find yourself struggling to connect with others or want to enhance your networking skills, "It's Not All About 'Me'" could be a game-changer for you. Robin Dreeke has distilled his expertise into ten practical techniques that are easy to apply in everyday situations. Whether you're starting in your career, leading a team, or just looking to improve your social interactions, this concise guide might just hold the keys to building meaningful connections effortlessly. The advice here isn't just theoretical; it's been field-tested in some of the most demanding environments.
New
₱2,800.00
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In stock: Very Good
If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
New
Karen Nelson-Field
|
Springer
The Attention Economy and How Media Works: Simple Truths for Marketers
₱1,300.00
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Goodreads rating: 4.09
₱1,300.00
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46% off est. retail
In stock: Like New
If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
New
Robert Bacal
|
Mcgraw-hill
Perfect Phrases for Customer Service
₱900.00
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Goodreads rating: 3.68
₱900.00
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In stock: Like New
If you're in the trenches of customer service, wading through tough interactions daily, "Perfect Phrases for Customer Service" could be your lifesaver. It offers practical, ready-to-use language that you can adapt on the fly. Whether you're looking to placate the irate, or simply enhance your conversational finesse, this book can be that go-to guide that transforms challenging moments into opportunities for excellence in service.
New
Leil Lowndes
|
Contemporary
Books
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
₱500.00
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Goodreads rating: 3.71
₱500.00
- Unit price
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64% off est. retail
In stock: Very Good
How to Talk to Anyone provides an informative and entertaining insight into the art of communication. With 92 tricks to choose from, readers can easily master small talk, big talk and body language. The author gives techniques catchy names, making them easy to remember and apply in any social setting, be it a party or a board meeting. This book is perfect for anyone seeking to improve their communication skills and build stronger relationships.
New
John C. Maxwell
|
Harpercollins
Leadership
Winning With People: Discover the People Principles That Work for You Every Time
₱400.00
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Goodreads rating: 4.27
₱400.00
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60% off est. retail
In stock: Well Read
If you're looking to sharpen your leadership edge, "Winning with People" could be just the book to guide you. John C. Maxwell distills years of wisdom into actionable principles that can turn you into a relational powerhouse, whether you're heading a team at work or steering community projects. This book isn't just for seasoned managers; it's a treasure trove for anyone eager to improve their interpersonal game.
New
Daniel H. Pink
|
Na
To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
₱500.00
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Goodreads rating: 3.88
₱500.00
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In stock: Well Read
If you've ever felt like convincing someone is akin to moving mountains, "To Sell Is Human" might just change your outlook. Dan Pink dives into the ubiquitous nature of selling in our lives, transforming the way we perceive persuasion, convincing, and influence. Whether you're in a traditional sales role or simply want to communicate more effectively, Pink's insights could prove invaluable, turning the seemingly mundane into an art form.
If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
New
Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
₱500.00
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₱500.00
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76% off est. retail
In stock: Well Read
If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.
New
Mark Addicks, Bob Pearson |
Jossey-bass
Pre-Commerce: How Companies and Customers Are Transforming Business Together
₱200.00
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Goodreads rating: 3.93
₱200.00
- Unit price
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In stock: Well Read
If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
New
₱500.00
- Unit price
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In stock: Well Read
If you're navigating the media landscape for your brand or business, this book provides a succinct, practical guide to making a splash. Bland's insights could be the compass you need to guide your public relations efforts effectively and create impact through your media interactions. It's a valuable read especially if you're aiming to attain meaningful results in how your venture is perceived publicly.
New
Bruce Barry, David M. Saunders, Roy J. Lewicki; Bruce Barry; David M. Saunders |
Mcgraw-hill
Negotiation: Readings, Exercises, Cases
₱700.00
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Goodreads rating: 3.73
₱700.00
- Unit price
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In stock: Well Read
If you aspire to sharpen your negotiation skills for better outcomes in management or any collaborative scenario, this book serves as a treasure trove of insights. It offers a hands-on approach with exercises and cases that will arm you with both foundational theories and practical tools, bolstering your confidence and efficiency in high-stakes interactions. The broad applicability of these skills makes it a fit not just for HR professionals but anyone looking to navigate the complex art of negotiation effectively.
If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
New
Quak Hiang Whai
|
Write
Editions
No Comments and Don't Quote Me
₱600.00
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Goodreads rating: 4.33
₱600.00
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In stock: Well Read
This book is perfect for those who appreciate political humor and satire, with a uniquely Singaporean twist. The author's cartoons offer incisive commentary on Singaporean society and politics, presented in a witty and engaging format. Readers will appreciate the author's ability to offer insight on complex issues in an approachable and entertaining manner.
New
₱500.00
- Unit price
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50% off est. retail
In stock: Very Good
If you’re a manager who’s struggling to find time for those important coaching moments, "The Coaching Habit" might be the game-changer you need. Michael Bungay Stanier gets right to the point, empowering you with seven key questions that are simple yet profoundly effective. This book isn't just theoretical; it's packed with actionable advice that can seamlessly integrate into your hectic schedule, making a significant impact on your leadership and your team's performance.
New
Maya Hu-Chan
|
Berrett-koehler
Publishers
Saving Face: How to Preserve Dignity and Build Trust
₱800.00
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Goodreads rating: 3.73
₱800.00
- Unit price
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38% off est. retail
In stock: Like New
If you're leading a diverse team or simply wish to become more emotionally intelligent in your personal or professional life, "Saving Face" could be an enlightening read for you. Maya Hu-Chan doesn't just preach about empathy; she provides a hands-on guide with real anecdotes and actionable advice. This book might change how you approach relationships and communication, ensuring you build stronger, more respectful connections with those around you, both in and out of the office.
New
Paul Smith, Mike Weinberg |
Amacom
Sell With a Story: How to Capture Attention, Build Trust and Close the Sale
₱900.00
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Goodreads rating: 3.99
₱900.00
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In stock: Very Good
If you're in sales or trying to persuade anyone, really, "Sell With a Story" might just be the edge you need. It's not just about dry facts and aggressive pitches; it's about crafting a narrative that makes your offer irresistible by being memorable and personal. Paul Smith taps into the psychology of why stories stick, giving you a toolkit that could transform those numbers and data points into something your audience will connect with on a human level.
New
₱500.00
- Unit price
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76% off est. retail
In stock: Well Read
If you're looking to delve into the world of PR, "The Art of Public Relations" could be your guide. It's a resource that captures the nuances of building and maintaining public images, with insights from experts that might just give you an edge in your career or business endeavors. The collective experience of the authors translates into practical advice that you can apply, whether you're a student, professional, or entrepreneur.
New
David Meerman Scott
|
Wiley
The New Rules of Marketing & Pr
₱200.00
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Goodreads rating: 3.84
₱200.00
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In stock: Very Good
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
New
Simon Taylor
|
Viva
Defending Your Reputation: A Practical Guide to Crisis Communications
₱500.00
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Goodreads rating: 3.0
₱500.00
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In stock: Very Good
If you're facing challenges that threaten your reputation, this book can be invaluable. Simon Taylor distills crisis management into practical advice that's easy to digest. It's concise, just 125 pages, so you can quickly grasp essential tactics to protect and defend your personal or business reputation when it matters most.
New
Anne Gregory
|
Kogan
Page
Planning and Managing Public Relations Campaigns
₱5,000.00
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Goodreads rating: 0.0
₱5,000.00
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In stock: Very Good
Venturing into the PR world can feel like navigating a dense fog, but Anne Gregory's book is like a lighthouse guiding the way. You might appreciate the clear, step-by-step approach that demystifies the planning and management of public relations campaigns. Whether you're looking to sharpen your professional skills or manage PR for your own venture, this book breaks down complex concepts into digestible actions that could really benefit you and your organization.
New
₱500.00
- Unit price
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In stock: Very Good
If you're navigating the complexities of communication in the workplace, "Communicate at Work" could be a treasure trove for you. Ann Dobson targets practical applications that resonate with workday scenarios, giving you not just the theory but the tools to improve both your verbal and nonverbal communication skills. It's like having a mentor guide you through the subtle art of office dialogue, negotiations, and meetings.
New
Lyn Smith, Pamela Mounter |
Kogan
Page
Effective Internal Communication
₱600.00
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Goodreads rating: 3.61
₱600.00
- Unit price
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40% off est. retail
In stock: Very Good
If you've noticed a disconnect between your management and staff, or if you're struggling to convey important messages within your organization, "Effective Internal Communication" is an essential read. It breaks down the intricacies of keeping your team informed and motivated, using case studies that make the concepts really come to life. With its no-nonsense approach, clear examples, and forward-thinking insights, this book could be the key to transforming your workplace communication.
New
Daniel Guéguen, Steven Corcoran, Vicky Marissen |
Pact
European
Affiars
European Lobbying
₱600.00
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Goodreads rating: 3.5
₱600.00
- Unit price
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In stock: Like New
If you're intrigued by the interplay of politics, power, and persuasion in Europe, "European Lobbying" offers a deep dive into the strategic world of Brussels' lobbyists. It might just demystify how policies are influenced at the EU level and provide practical insights into the mechanisms that drive legislative changes. Perfect for political science enthusiasts or professionals in public affairs.
New
Carol Ames, Don Spetner, Merry Aronson |
Jossey-bass
The Public Relations Writer's Handbook: The Digital Age
₱900.00
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Goodreads rating: 3.65
₱900.00
- Unit price
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65% off est. retail
In stock: Well Read
Whether you're just starting in public relations or looking to refine your writing, this handbook can act as your compass. It breaks down the art into bite-sized, manageable pieces, making it easier for you to craft compelling narratives that resonate in our fast-paced digital world. With its emphasis on modern strategies and practical examples, it's like having a mentor guiding your every keystroke.
New
Lanny J. Davis
|
Threshold
Editions
Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life
₱600.00
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Goodreads rating: 3.66
₱600.00
- Unit price
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57% off est. retail
In stock: Well Read
If you're facing tough times or unexpected challenges, "Crisis Tales" might be the read you need. The author shares real-world scenarios and lays out five essential rules that you can apply, not just in business or politics, but in the vast unpredictability of life. It's like a guidebook for weathering storms with your wits intact.
New
Todd London, Lloyd Richard, Peter Zeisler |
Theatre
Communications
Group
The Artistic Home: Discussions with Artistic Directors of America's Institutional Theatres
₱500.00
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Goodreads rating: 4.22
₱500.00
- Unit price
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In stock: Well Read
If you're fascinated by the inner workings of the theater world and appreciate the nonprofit sector's nuances, "The Artistic Home" offers a unique glimpse behind the curtain. It's a deep dive into the intellect and passion driving artistic directors at the forefront of American theater, perfect for anyone seeking an intimate understanding of the community shaping the stage.
New
Michael M. Lombardo
|
Lominger
International
FYI for Your Improvement: A Guide for Development and Coaching for Learners, Managers, Mentors, and Feedback Givers
₱500.00
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Goodreads rating: 4.27
₱500.00
- Unit price
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In stock: Very Good
If you're aiming to take the reins on your career progression or you're in a position to guide others on their paths, "FYI for Your Improvement" is a practical resource. It taps into refined coaching strategies and considers the learner's perspective. Strengthening skills and addressing development needs could be made easier with this book at your desk.
New
Craig Wortmann
|
Kaplan
Publishing
What's Your Story? Using Stories to Ignite Performance and Be More Successful
₱700.00
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Goodreads rating: 3.68
₱700.00
- Unit price
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In stock: Very Good
If you're someone who's looking to elevate your professional game, "What's Your Story?" might just be the tool you need. Craig Wortmann packs this book with practical advice on leveraging storytelling to connect with others and drive results. The unique focus on using narrative as a strategy in leadership, sales, and motivation could transform how you approach challenges and communicate with your team or clients. It's for the innovator in you who appreciates the power of a good story.
New
Mark Rhodes
|
Capstone
How to Talk to Absolutely Anyone
₱800.00
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Goodreads rating: 3.25
₱800.00
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In stock: Very Good
Feel anxious about social interactions sometimes? This book is like a Swiss Army knife for conversation—it provides practical tools to tackle various social situations with poise. Whether it's small talk at a party or a big presentation at work, reading this might help you navigate those encounters with a bit more ease and self-assurance.
New
John Foster
|
Kogan
Page
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
₱900.00
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Goodreads rating: 4.0
₱900.00
- Unit price
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64% off est. retail
In stock: Very Good
If you’re venturing into the realm of public relations, this book is a goldmine. It's not just about crafting words—it's about communicating with clarity and impact in an age dominated by social media. Foster brings you an updated toolkit for modern PR, blending classic writing advice with strategies for digital platforms. Whether you’re a student or professional, this guide helps ensure your message isn’t just heard but resonates.
New
Emma-Sue Prince
|
Ft
Pr
The Advantage: The 7 Soft Skills You Need to Stay One Step Ahead
₱500.00
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Goodreads rating: 3.59
₱500.00
- Unit price
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In stock: Very Good
The Advantage is a must-read for individuals looking to enhance their soft skills and stay ahead in their career. The book emphasizes the importance of soft skills like Adaptability, Resilience, and Empathy in the workplace and provides practical exercises and case studies to help readers develop and utilize these skills. With a focus on scientific research and no-nonsense advice, The Advantage is perfect for anyone looking to stand out and excel in their career.
New
Marcia Layton Turner
|
Alpha
The Complete Idiot's Guide to Terrific Business Writing
₱500.00
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Goodreads rating: 4.0
₱500.00
- Unit price
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In stock: Very Good
Picture yourself acing that next report or proposal with renewed confidence. 'The Complete Idiot's Guide to Terrific Business Writing' isn't just for brushing up basics; it's a treasure trove of savvy advice and refreshing ideas to transform your written communications at work. Marcia Layton Turner's experience shines as she delivers practical tips, ensuring what you pen down not only conveys your message but also captivates your audience. Whether it's a sales letter or a press release, this book is your ally in elevating your business writing game.
New
Rinus van Schendelen
|
Amsterdam
University
Press
The Art of Lobbying the EU
₱400.00
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Goodreads rating: 3.29
₱400.00
- Unit price
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In stock: Well Read
If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
New
Gillis
|
Jossey-bass
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
₱300.00
- Unit price
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Goodreads rating: 3.7
₱300.00
- Unit price
- / per
96% off est. retail
In stock: Well Read
As you're looking to sharpen your communication skills within the business context, "The IABC Handbook of Organizational Communication" could be particularly insightful. This handbook goes beyond simple tactical advice, delving into the strategic whys of effective communication. Edited by Tamara Gillis and backed by notable experts, it's an up-to-date, comprehensive guide that addresses contemporary challenges and trends, making it a valuable desktop resource not just for communication professionals, but also for executives aiming to engage with stakeholders more effectively.
New
John Zealy Hugh Burkitt
|
Winsome
Book
India
Marketing Excellence
₱200.00
- Unit price
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Goodreads rating: 3.5
₱200.00
- Unit price
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In stock: Well Read
If you're interested in elevating your marketing knowledge to match the industry's best, "Marketing Excellence" spotlights strategies from leading brands. With an in-depth analysis of successful marketing campaigns, Hugh Burkitt offers you valuable insights into creating impactful, innovative marketing in your own field. It's like having a roundtable with the top marketers, right at your fingertips.
New
Ernest Pintoff
|
Penguin
Books
The Complete Guide to American Film Schools and Cinema and Television Courses
₱500.00
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Goodreads rating: 4.0
₱500.00
- Unit price
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In stock: Well Read
Imagine you're passionate about filmmaking but overwhelmed by choices. This guide does more than list schools; it offers a deep dive into the film and television academic landscape, giving you a leg up in choosing the right institution. It's not just about the names; it's about understanding the particular strengths and philosophies of each program and hearing firsthand experiences that can help you shape your future in cinema or television. With this book, you can confidently map out your educational journey, armed with insider knowledge and expert advice.
New
Leo Hartas
|
Ilex
How to Draw and Sell Digital Cartoons
₱700.00
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Goodreads rating: 3.42
₱700.00
- Unit price
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In stock: Like New
As someone who's intrigued by the blend of art and technology, you'll find "How to Draw and Sell Digital Cartoons" particularly enlightening. It's not just about honing your drawing skills; this guide bridges the gap between creation and commerce in the digital realm, offering a clear pathway to transform your passion into a viable career. Whether you're an aspiring cartoonist or a seasoned artist looking to digitize your work, this book will become an invaluable companion on your creative journey.
New
₱500.00
- Unit price
- / per
In stock: Well Read
If you often find yourself presenting ideas or simply want to enhance your personal communication skills, "You Are the Message" could be the compass you've been looking for. It dives into the heart of effective communication, guided by the expertise of a man who has advised presidents. It's not just theory; it's practical wisdom that could transform the way you connect with others.
New
Dale Carnegie
|
Jossey-bass
Inc.
How to Win Friends and Influence People
₱500.00
- Unit price
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Goodreads rating: 4.22
₱500.00
- Unit price
- / per
In stock: Very Good
If you're looking to enhance your social skills and build genuine connections, "How to Win Friends and Influence People" is a natural pick. Dale Carnegie's classic brims with practical wisdom that has stood the test of time. You'll find yourself armed with techniques for better communication and inspirational anecdotes, all of which can help you navigate relationships both in the workplace and your personal life with greater ease and effectiveness. This isn't just a read; it's an investment in your interpersonal savvy.
New
William Ury
|
Bantam
Getting Past No: Negotiating in Difficult Situations
₱500.00
- Unit price
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Goodreads rating: 3.97
₱500.00
- Unit price
- / per
58% off est. retail
In stock: Well Read
Recommendations:
1. If you often find yourself in challenging negotiations with stubborn individuals, this book provides a breakthrough strategy to turn adversaries into partners. You'll learn practical techniques on staying in control, defusing hostility, and reaching agreements that satisfy both sides' needs.
2. Are you tired of dealing with tough people and tough negotiations? This state-of-the-art book on negotiation offers proven strategies to handle tough times and difficult individuals. Learn how to counter dirty tricks, use power effectively, and get what you want without resorting to anger or revenge.
New
Paul Arden
|
Phaidon
Press
It's Not How Good You Are, It's How Good You Want to Be
Regular price
₱400.00
₱300.00
25% off
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Goodreads rating: 3.64
Regular price
₱400.00
₱300.00
25% off
- Unit price
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63% off est. retail
In stock: Well Read
If you're feeling blocked or unsure about your path to success, Paul Arden's book could be just the jolt you need. It's a quick read packed with anecdotal advice, sharp wit, and a motivating attitude that has the potential to kickstart your ambition. It's particularly handy for creative professionals, but truly, anyone chasing success might find it a punchy source of inspiration.
New
Terry Anderson, Heather Kanuka |
Allyn
&
Bacon
E-Research: Methods, Strategies, and Issues
₱300.00
- Unit price
- / per
Goodreads rating: 4.0
₱300.00
- Unit price
- / per
In stock: Very Good
If you are delving into the world of academic research or any field that requires an in-depth understanding of online research methodologies, "E-Research" could serve as your compass. It's a practical guide that simplifies complex processes, ensuring you're equipped to conduct thorough and credible research online with a clear perspective on ethical implications. Whether you're a student or professional, this book can help streamline your approach to web-based research.
New
Kenichi Ohmae
|
Free
Press
The End of the Nation State: The Rise of Regional Economies
₱800.00
- Unit price
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Goodreads rating: 3.57
₱800.00
- Unit price
- / per
In stock: Well Read
If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
New
Peggy Klaus
|
Harper
Business
The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner
₱500.00
- Unit price
- / per
Goodreads rating: 3.51
₱500.00
- Unit price
- / per
58% off est. retail
In stock: Well Read
If you've ever felt like your career's plateaued despite being great at your job, "The Hard Truth About Soft Skills" might just be the breakthrough you're looking for. Peggy Klaus taps into the corporate world's often undervalued skill set—soft skills. She doesn't just offer insights; she provides actionable steps to refine your communication, leadership, and social dexterity. This could be the guide that takes you from career stagnation to stellar growth.
New
Jim Aitchison
|
September
1,
2007
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
₱2,000.00
- Unit price
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Goodreads rating: 4.02
₱2,000.00
- Unit price
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In stock: Very Good
If you're looking to sharpen your understanding of contemporary advertising, "Cutting Edge Advertising" could be your go-to resource. It's especially perfect if you're in the branding or marketing field and looking to craft messages that not only stand out visually but also resonate on a deeper level with consumers in this fast-paced digital age.
New
Karl Albrecht
|
Pfeiffer
Social Intelligence: The New Science of Success
₱500.00
- Unit price
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Goodreads rating: 3.63
₱500.00
- Unit price
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64% off est. retail
In stock: Well Read
If you've ever felt a bit out of step during social interactions or keen to improve your ability to connect with others, Karl Albrecht's "Social Intelligence" could be your handbook. It's not just theory; this book is packed with anecdotes and practical strategies that could help you boost your own "social radar" and thrive in various personal and professional settings. Consider this your workout plan for the social muscles you never knew you had.
New
Jochen Wirtz, Christopher Lovelock, Patricia Chew |
Pearson
College
Div
Essentials of Services Marketing
₱1,500.00
- Unit price
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Goodreads rating: 3.95
₱1,500.00
- Unit price
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In stock: Well Read
If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
New
Carl D. McDaniel, Roger H. Gates |
John
Wiley
&
Sons
Ltd
Marketing Research
₱700.00
- Unit price
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Goodreads rating: 3.03
₱700.00
- Unit price
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In stock: Well Read
If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
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If marketing feels daunting, this book simplifies it beautifully. Kotler and Armstrong have a knack for making the complex world of marketing approachable and relatable. Whether you're new to the field or looking to refresh your knowledge, this book balances theory, practical application, and educational pedagogy in a way that's both engaging and helpful. It's like having a mentor guide you through the maze of marketing concepts with real-world insights and clear explanations.
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