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Consumer Behavior & Marketing Strategy, 9th Edition

Regular price ₱589.05 Now ₱341.55 Save 42%
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Strategic guide to consumer behavior for marketers.

If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Consumer Behavior & Marketing Strategy, 9th Edition

Regular price ₱589.05 Now ₱341.55 Save 42%
Unit price
per
ISBN: 9780071267816
Authors: Peter Olsen
Date of Publication: 2010-01-01
Format: Paperback
Related Collections: Business, Personal Development, Sociology
Goodreads rating: 3.91
(rated by 11 readers)

Description

This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
Condition guide
 

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Strategic guide to consumer behavior for marketers.

If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.