₱900 flat-rate shipping on orders above ₱3,500

*VALID ONLY ON ORDERS ABOVE ₱3,500. Ensure cart value is at least ₱3,500 after discounts to see shipping option at check-out. Ships in 3-6 weeks, opt for standard shipping for a faster shipping option. Offer cannot be combined with other offers or discounts. Not valid for cash or cash equivalent and is not good towards any previous purchase. Offer is subject to change without notice. Other restrictions may apply.

Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Buy 3 Get Another Free On All Under ₱440

Made to Stick : Why Some Ideas Survive and Others Die

Regular price ₱688.05
Unit price
per
Compare to estimated retail price: ₱1,828.35 PHP  

Uncover the secrets of irresistibly sticky ideas.

If you're looking to elevate your message or simply understand why certain things catch on while others fizzle out, "Made to Stick" is a treasure trove of insights. You'll enjoy the Heaths' lively storytelling as they dissect real-world examples, giving you a toolkit to make your next idea unforgettable. Whether you're marketing, teaching, or trying to inspire change, this book could shift how you share your message with the world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Made to Stick : Why Some Ideas Survive and Others Die

Regular price ₱688.05
Unit price
per
Compare to estimated retail price: ₱1,828.35 PHP  
ISBN: 9781400064281
Authors: Dan Heath, Chip Heath
Publisher: Random House
Date of Publication: 2007-01-02
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.98
(rated by 92416 readers)

Description

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
Condition guide
 

Similar Reads

Uncover the secrets of irresistibly sticky ideas.

If you're looking to elevate your message or simply understand why certain things catch on while others fizzle out, "Made to Stick" is a treasure trove of insights. You'll enjoy the Heaths' lively storytelling as they dissect real-world examples, giving you a toolkit to make your next idea unforgettable. Whether you're marketing, teaching, or trying to inspire change, this book could shift how you share your message with the world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.