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The Brandgym - A Practical Workout for Boosting Brand and Business

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Strengthen your brand with targeted strategic exercises.

If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Brandgym - A Practical Workout for Boosting Brand and Business

Regular price ₱836.55 Now ₱490.05 Save 41%
Unit price
per
Compare to estimated retail price: ₱3,131.10 PHP  
ISBN: 9780470847107
Authors: David Taylor
Publisher: Wiley
Date of Publication: 2002-12-20
Format: Hardcover
Goodreads rating: 4.14
(rated by 21 readers)

Description

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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Strengthen your brand with targeted strategic exercises.

If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.