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Unselling: The New Customer Experience

Regular price ₱688.05 Now ₱292.05 Save 58%
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Reimagining business beyond the transaction.

Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Unselling: The New Customer Experience

Regular price ₱688.05 Now ₱292.05 Save 58%
Unit price
per
Compare to estimated retail price: ₱1,437.30 PHP  
ISBN: 9781118943007
Authors: Scott Stratten
Publisher: John Wiley
Date of Publication: 2014-09-29
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 4.02
(rated by 185 readers)

Description

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
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Similar Reads

Reimagining business beyond the transaction.

Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.