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Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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The Long Tail - Thryft
Chris Anderson | Hachette Books

The Long Tail

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Goodreads rating: 3.82

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In stock: Well Read

"The Long Tail" is a must-read for anyone interested in how the rise of the niche is fundamentally altering our markets. With clear examples spanning from Netflix to Google, Chris Anderson lucidly explains how unlimited choice is shifting our markets from a one-size-fits-all model, to one of unlimited variety. Anderson's book is a manifesto for the new economics of distribution, redefining what is commercially viable in the 21st century.
Success Built to Last: Creating a Life That Matters
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If you're on a quest to lead a life of lasting significance, "Success Built to Last" is the compass you need. This isn't just a compilation of success stories; it's a distillation of the enduring practices of people who've made a real impact. Think of it as mentorship through the ages, with insights that can help pivot the way you define and achieve your own success.
How Google Does It
Jonathan Rosenberg, Alan Eagle, Eric Schmidt  | John Murray

How Google Does It

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Goodreads rating: 4.05

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If you're fascinated by how a small startup grew into a tech giant, "How Google Does It" is your window into that world. Schmidt and Rosenberg pull back the curtain on Google's success, sharing insights that are as empowering as they are strategic. It's like having a seasoned mentor explain not only what makes Google tick but also how you might apply these lessons in your own ventures or career.
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Jason Mendelson, Brad Feld  | Wiley

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

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Goodreads rating: 4.11

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In stock: Well Read

If you're setting sail in the startup world, the currents of venture capital can be treacherous. "Venture Deals" is your navigation chart. Feld and Mendelson map out not just the dry terrain of Term Sheets but also the human ecosystem that animates venture financing. Exciting for aspiring entrepreneurs and founders, it’s like having experienced captains whispering over your shoulder, steering you away from the reefs of financial injury.
Execution: The Discipline of Getting Things Done
Ram Charan, Larry Bossidy  | Random House

Execution: The Discipline of Getting Things Done

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Goodreads rating: 3.87

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This book is for individuals who are looking for practical strategies to achieve their goals in business. With insights from acclaimed CEOs and expert advisors, "Execution" provides a step-by-step approach to creating an execution culture within organizations. It emphasizes the importance of setting clear priorities, assigning the right people, setting milestones, measuring performance, and staying aligned with market realities. If you're looking for a results-oriented guide that will help you get things done and drive success in your business, this book is a must-read.
Cassidy:Choose Possibility - Thryft
Sukhinder Singh Cassidy | October 11, 2022

Cassidy:Choose Possibility

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Goodreads rating: 3.94

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If you've ever felt paralyzed by career decisions or feared the repercussions of a wrong turn, "Cassidy: Choose Possibility" could be the beacon you need. Sukhinder Singh Cassidy shares her Silicon Valley experiences with candor to illustrate that success is really about embracing risk and learning from the missteps. Her insights could help you reframe your approach to professional choices, encouraging a more adventurous and resilient mindset in the face of uncertainty.
Money-Making Mom: How Every Woman Can Earn More and Make a Difference - Thryft
Crystal Paine | Thomas Nelson

Money-Making Mom: How Every Woman Can Earn More and Make a Difference

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Goodreads rating: 3.96

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In stock: Very Good

Imagine stepping into a life where financial stress is a distant memory, where every dollar you earn fuels not just your bank balance but also your passions and the causes you believe in. "Money-Making Mom" by Crystal Paine isn't just a stepping stone towards financial liberation; it's a catalyst for personal triumph and making a meaningful impact. This read is for you if you're looking to blend purpose with your pursuit of financial independence.
The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done
Gary Hamel, Stephen Denning  | Amacom

The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done

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Goodreads rating: 3.83

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In stock: Like New

If staying ahead of the curve sounds vital to you, then dive into "The Age of Agile." Here's a book that doesn't just theorize but provides concrete examples of how Agile principles are transforming the business landscape. Whether you're leading a startup or steering a large corporation, this book is a gateway to adopting a nimble mindset and reshaping your organization for the fast-paced digital era.
The Five Dysfunctions of a Team
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Patrick Lencioni | Fisicalbook

The Five Dysfunctions of a Team

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Goodreads rating: 4.1

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If you're finding team management challenging or you're a keen student of leadership, "The Five Dysfunctions of a Team" offers not just a gripping narrative but valuable, actionable lessons. Lencioni masterfully blends storytelling with practical advice to present a model for transforming dysfunctional dynamics into effective teamwork, which could resonate deeply with your experiences and aspirations as a leader.
The Long Tail - Thryft

The Long Tail

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Goodreads rating: 3.82

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In stock: Well Read

The Long Tail could be a good read for those interested in understanding the economics of digital media and the power of a niche market. The book explains how businesses can leverage the power of the internet to reach a wider audience and sell niche products. Readers would appreciate Anderson's engaging writing style, as well as the data he provides to support his arguments. Overall, The Long Tail is an eye-opening read for anyone interested in the digital age we live in.
Creativity, Inc
Ed Catmull, Amy Wallace  | Bantam Press

Creativity, Inc

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Goodreads rating: 4.22

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"Creativity, Inc." isn't just a corporate chronicle; it's a masterclass in nurturing creativity amidst a bustling business environment. Imagine being a fly on the wall of one of the world's most innovative animation studios—this book offers just that, with a candid look into the practices that keep creativity at the core of Pixar. It's an insightful read for those looking to spark inspiration in their teams or within themselves, showcasing how combining artistry with a strong cultural foundation can lead to extraordinary outcomes.
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
Gary Vaynerchuk | Harper Business

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

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Goodreads rating: 3.85

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In stock: Like New, Very Good

Twelve and a Half by Gary Vaynerchuk gives practical exercises and real-life examples to develop emotional intelligence for better leadership, faster growth, and successful organizations that last.
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed

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If you're looking to decode the digital marketplace, "Click.ology" could be your digital Rosetta Stone. Graham Jones delves into the human psychology behind online shopping, offering practical insights that could revolutionize your e-commerce strategy. Understanding the nuances of why consumers click 'buy' or abandon their cart can be the edge your business needs in the ever-evolving online economy.
Rework
David Heinemeier Hansson, Jason Fried  | Crown Currency

Rework

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Goodreads rating: 3.97

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You might find "Rework" refreshing because it challenges established business norms and presents a minimalist approach to entrepreneurship. It's the book for you if you're feeling bogged down by traditional business strategies and are seeking a more straightforward, no-nonsense path to building your own venture. This could be a game-changer in the way you think about work and productivity.
From Nothing - Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, E-Commerce and More¿ Starting With - Thryft

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Recommendation: This book is perfect for anyone looking to finally crack the code of making money online. Ian Pribyl breaks down the process step-by-step, making it easy for beginners or those who have been struggling for years. With a refreshing, no-nonsense approach, Pribyl's book is the trusted guide you've been searching for. Trust this ginger millennial and start your journey to online business success today!
Small Actions: Leading Your Career to Big Success
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Simon Mortlock, Eric Sim  | Wspc

Small Actions: Leading Your Career to Big Success

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Goodreads rating: 4.3

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In stock: Very Good

This book could be a good read for someone who wants practical and actionable tips to navigate their career journey. Eric Sim, a key opinion leader on LinkedIn, shares relatable stories and case studies to provide valuable career lessons. The book's bite-sized chapters make it easy to read and absorb the advice. Whether you're starting out or looking to get ahead, let this book inspire you to take small actions that can lead to big success in your career.
Decode and Conquer: Answers to Product Management Interviews
Lewis C. Lin | Impact Interview

Decode and Conquer: Answers to Product Management Interviews

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Goodreads rating: 4.08

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If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
Start With Why
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Simon Sinek | Portfolio Penguin

Start With Why

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Goodreads rating: 4.1

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Recommendation: - This book is a game-changer that will transform your perspective on life and work. By exploring the concept of "why," Simon Sinek delves into the minds of successful individuals and reveals their secret to long-lasting success. It's a thought-provoking read that will inspire you to uncover your own purpose and lead a more purposeful and fulfilling life.
Building Brand Communities: How Organizations Succeed by Creating Belonging
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If you're intrigued by the power of community-building and its potential to elevate a brand, this book is right up your alley. It unpacks the concept of creating a sense of belonging through a brand and provides practical advice that could transform how you engage with customers or members. Reading it may spark innovative ideas for nurturing your own organization's community and brand loyalty.
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money -- That the Poor and Middle Class Do Not!

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This book is a must-read for anyone wanting to gain control over their finances and achieve financial success. Kiyosaki challenges commonly held beliefs about money and provides practical advice on building wealth through investing in assets. One of the most unique and valuable aspects of this book is Kiyosaki's emphasis on financial education as a key component of building wealth. Readers will come away from this book with a new perspective on money and the tools to begin taking control of their financial future.
The Thank You Economy
Gary Vaynerchuk | Harpercollins

The Thank You Economy

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Goodreads rating: 3.84

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"The Thank You Economy" is a refreshing take on modern commerce, where Gary Vaynerchuk champions the shift from transactional to relational business. It's thought-provoking, especially if you're looking to adapt to the evolving market landscapes where customer appreciation isn’t just nice—it’s critical for success. This book will resonate with you if you believe in genuine connections over pure profitability.
Delivering Happiness: A Path to Profits, Passion and Purpose
Tony Hsieh | Fisicalbook

Delivering Happiness: A Path to Profits, Passion and Purpose

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Goodreads rating: 4.03

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This book could be a good read for someone looking for inspiration in both business and life. Tony Hsieh shares his valuable lessons and experiences from starting a worm farm to running a successful online retailer. His emphasis on building a unique corporate culture centered around happiness makes this book a compelling read for anyone interested in achieving personal and professional success.
Strategy Safari - The Complete Guide Through The Wilds Of Strategic Management - Thryft

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If you're navigating the complexities of strategic management, "Strategy Safari" could be your indispensable guide. Henry Mintzberg, Bruce Ahlstrand, and Joseph Lampel have mapped the terrain of strategy in a way that's both accessible and thorough. The authors don't just present theories; they offer a critical, insightful tour of the strategy 'jungle'. With this book, you'll find a wealth of perspectives that could transform how you tackle strategy in your organization.
Het Weekend Van 7 Dagen
Ricardo Semler | Portfolio Hardcover

Het Weekend Van 7 Dagen

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Goodreads rating: 4.06

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If traditional workplaces with rigid structures and overwhelming stress aren't your cup of tea, Ricardo Semler's "Het weekend van 7 dagen" might be the eye-opener you need. Semler shares an unorthodox approach towards work-life balance and employee empowerment that has proven extraordinarily successful for his own company, Semco. It's a compelling read for anyone interested in radical business ideas that challenge the norm while boosting both employee satisfaction and company profits.
Do More Faster: Techstars Lessons to Accelerate Your Startup
Brad Feld, David B. Cohen  | Wiley

Do More Faster: Techstars Lessons to Accelerate Your Startup

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Goodreads rating: 3.98

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If you're intrigued by startup culture and want to avoid common pitfalls, "Do More Faster" is like having a roundtable with the pros. Brad Feld and David Cohen, along with other experts, offer a condensed mentorship experience, providing insights that mirror what TechStars participants receive. If you're looking to absorb tried-and-true advice that has a track record of success, this book could be your crash course.
Finding My Virginity
Richard Branson | Virgin Books

Finding My Virginity

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Goodreads rating: 4.08

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If you're fascinated by the blend of business acumen and the spirit of adventure, "Finding My Virginity" will resonate with you. Sir Richard Branson, with his relatable yet aspirational storytelling, invites you on a journey through his continuous quest for innovation. The balance of personal life insights and professional challenges offers an authentic look into the evolution of a global brand and the man behind it. This autobiography isn't just a narrative; it's an inspiration to dare and dream, making it a compelling read for aspiring entrepreneurs and adventurers alike.
All You Need to Know About the Music Business
Donald S. Passman | Simon & Schuster

All You Need to Know About the Music Business

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Goodreads rating: 4.29

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If you're dreaming of a music career or looking to better understand the business side of the tunes you love, Donald Passman's book could be your backstage pass. Its updated content caters not only to industry hopefuls but also to curious music aficionados, equipping readers with essential knowledge for negotiating deals and utilizing new media, all relayed by a trusted industry insider.
The Cluetrain Manifesto : 10th Anniversary Edition - Thryft
Rick Levine | Basic Books

The Cluetrain Manifesto : 10th Anniversary Edition

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Goodreads rating: 3.83

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The Cluetrain Manifesto is a must-read for aspiring entrepreneurs and business leaders. The book emphasizes the importance of treating customers as human beings rather than faceless entities. The 10th-anniversary edition also includes new commentaries from industry experts, making it a valuable read for anyone interested in the ever-changing world of business.
Talent - How to Identify Energizers, Creatives, and Winners Around the World
Tyler Cowen, Daniel Gross  | St. Martin's Press

Talent - How to Identify Energizers, Creatives, and Winners Around the World

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Goodreads rating: 3.58

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If you're bent on discovering untapped potential within individuals or looking for ways to stand out yourself, "Talent" could be your guidebook. Cowen and Gross offer a compelling, research-backed approach to finding and nurturing the innovators and game-changers of tomorrow. Packed with practical insights, it'll change the way you think about interviews and talent scouting, potentially giving you an edge whether you're building a team or aiming to be noticed.
Rich Dads Conspiracy of the Rich
Robert T. Kiyosaki | Plata Publishing

Rich Dads Conspiracy of the Rich

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Goodreads rating: 4.02

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If you're curious about the roots of financial crises and how they affect you, Robert Kiyosaki's "Conspiracy of the Rich" could be a real eye-opener. His interactive writing style invites you to be more than just a passive reader but rather to engage with the content. For those wanting to understand the economic systems that shape our lives and how to navigate them during hard times, this book feels immediate and practical.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft

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If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin | Portfolio

Purple Cow: Transform Your Business by Being Remarkable

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Goodreads rating: 3.78

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In stock: Well Read

If the idea of standing out in a crowded marketplace excites you, 'Purple Cow' is a must-read. Seth Godin's refreshing take on marketing strategies will guide you through the necessity of innovation and distinctiveness. It's for anyone eager to leave behind the safety of the ordinary and embrace the potential of being noteworthy in their field.
Anything You Want: 40 Lessons for a New Kind of Entrepreneur
Derek Sivers | The Domino Project

Anything You Want: 40 Lessons for a New Kind of Entrepreneur

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Goodreads rating: 4.11

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In stock: Well Read

"Anything You Want" isn't just another business book. Derek Sivers shares his personal journey in a way that's both inspiring and practical. It's a concise guide that's packed with insightful tales from his own experience, perfect for anyone looking to cultivate an entrepreneurial spirit without losing their personal values and happiness in the process.
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

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Considering diving into the digital economy? "Platform Revolution" is a must-read if you want to grasp how companies like Facebook and Uber are dominating their markets. It's a deep dive into the mechanics of platform businesses that can empower you to rethink and perhaps reinvent your approach to your business in the digital age. The book acts as a playbook for entrepreneurs and established business owners alike, looking to harness the power of networked markets.
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money -- That the Poor and Middle Class Do Not!
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Recommendation: - This book is a game-changer for anyone seeking financial independence. By challenging conventional wisdom and providing practical advice, Robert T. Kiyosaki teaches readers how to think differently about money. Unveiling the secrets that the rich use to build wealth, he emphasizes the importance of financial education and offers a roadmap for achieving financial success. If you're ready to break free from the limitations of traditional thinking and unlock your true financial potential, this book is a must-read.
Why We Want You To Be Rich: Two Men, One Message - Thryft
Donald J. Trump | Rich Press

Why We Want You To Be Rich: Two Men, One Message

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Goodreads rating: 3.94

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In stock: Very Good, Well Read

This book could be a good read for anyone looking to gain financial wisdom and learn about entrepreneurship. The unique appeal of "Why We Want You To Be Rich" lies in the fact that it brings together the insights of two highly successful entrepreneurs, Donald Trump and Robert T. Kiyosaki. They provide practical advice and clear answers to questions that every entrepreneur has, such as how to become wealthy, how to invest to make money, and the advantages of being an investor rather than a saver. If you're eager to gain financial independence and create a successful business, this book is a must-read.
Scaling Up: How a Few Companies Make It...and Why the Rest Don't - Thryft
Verne Harnish | Gazelles, Inc.

Scaling Up: How a Few Companies Make It...and Why the Rest Don't

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Goodreads rating: 4.15

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In stock: Very Good

If you've ever wondered why some businesses flourish while others flounder, "Scaling Up" offers a compelling deep-dive. It provides you with a toolkit, not just theory, which is immensely practical whether you're a frontline employee or a top executive. Imagine your company where everyone is actively engaged and success is a collective venture. This book acts as a guide to build that momentum and sustain growth, so if you're passionate about taking your business to the next level, this could be the roadmap you need.
Delivering Happiness: A Path to Profits, Passion, and Purpose
Tony Hsieh | Grand Central Publishing

Delivering Happiness: A Path to Profits, Passion, and Purpose

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Goodreads rating: 4.03

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In stock: Well Read

Delivering Happiness is an insightful and inspirational book that explores the importance of company culture, employee satisfaction, and customer service in achieving success. Tony Hsieh shares his personal experiences and lessons learned from his entrepreneurial journey, while providing tips on how to create and maintain a strong company culture. If you're looking for a book that can help you create a more fulfilling and happier work environment, Delivering Happiness is a must-read.
Street Coder
Sedat Kapanoglu | Manning

Street Coder

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Goodreads rating: 3.94

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In stock: Well Read

If you're at the start of your coding journey, but traditional guides bore you to tears, Street Coder is your ally. It coaches you through prioritizing your programming tasks and encourages thinking outside the box, all while keeping a devilish grin on your face with its sharp wit. It's not just a manual; it's a mentor with attitude.
Start-Up Nation: The Story of Israel's Economic Miracle
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If you're intrigued by the idea of innovation flourishing under adversity, "Start-Up Nation" is a must-read. It's a deep dive into how a small, young, and resource-limited nation like Israel has become a powerhouse in the global start-up scene. The book doesn't just recount facts; it brings you face-to-face with a culture that encourages risk-taking and has an impressive way of turning challenges into entrepreneurial opportunities. This could be the spark you need to rekindle your own can-do spirit or innovate in your sector.
The Cashflow Quadrant : The Rich Dad's Guide to Financial Freedom - Thryft
Robert T. Kiyosaki, Sharon L. Lechter  | Techpress Incorporated

The Cashflow Quadrant : The Rich Dad's Guide to Financial Freedom

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Goodreads rating: 4.14

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In stock: Well Read

This book is a must-read for anyone looking to understand how to achieve financial freedom. With clear explanations and practical advice, Robert T. Kiyosaki guides readers through the different quadrants of income generation, helping them understand the mindset and strategies necessary to move from being an employee to becoming a successful business owner or investor. Through real-life examples and thought-provoking questions, this book will inspire and motivate readers to take control of their financial future and create lasting wealth.
Why the Rich Are Getting Richer
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Robert Kiyosaki's "Why the Rich Are Getting Richer" could be a game-changer if you're feeling stuck in conventional financial wisdom. It's a deep dive into the sophisticated strategies the wealthy use to amplify their wealth – strategies often not covered in traditional education. Perfect for those searching for a financial roadmap that challenges the status quo and empowers you with advanced insights.
Zone to Win: Organizing to Compete in an Age of Disruption
Geoffrey A. Moore | Diversion Books

Zone to Win: Organizing to Compete in an Age of Disruption

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Goodreads rating: 3.86

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In stock: Very Good

If you're immersed in the high-tech industry or lead a company facing the whirlwinds of technological change, "Zone to Win" is tailored for you. Moore draws from a rich history of advising tech giants, delivering a blueprint to not just survive but excel amidst marketplace disruption. It's like having a seasoned mentor explain how to pivot and capitalize on innovation—indispensable for today's corporate strategists.
50 Prosperity Classics: Attract It, Create It, Manage It, Share It
Tom Butler-Bowdon | Nicholas Brealey

50 Prosperity Classics: Attract It, Create It, Manage It, Share It

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Goodreads rating: 4.14

Regular price ₱589.05 from ₱292.05 Save up to 50%

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In stock: Well Read

If you're eager to navigate the vast ocean of wealth creation literature, "50 Prosperity Classics" might just be your compass. Tom Butler-Bowdon has meticulously curated a library-in-a-book that could transform your understanding of wealth beyond mere dollars and cents. Think of it as a masterclass from the likes of Branson to Buffett, distilled into bite-sized wisdom. Whether you’re starting your financial journey or looking to enhance your abundance, this book is like a financial advisor tucked between two covers.
Beyond Measure: The Big Impact of Small Changes
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"Beyond Measure" could be a brilliant pick if you're keen on understanding how seemingly trivial adjustments within a workplace can lead to substantial success. If you're tired of over-the-top transformation plans that fail, Margaret Heffernan’s insights on tiny tweaks will resonate with you. Her real-world anecdotes and sharp observations might just be the catalyst for positive change in your professional environment.
Execution: The Discipline of Getting Things Done
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Ram Charan, Charles Burck, Larry Bossidy  | Crown Currency

Execution: The Discipline of Getting Things Done

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Goodreads rating: 3.87

Regular price ₱539.55 from ₱440.55 Save up to 22%

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This book is a great read for those who want to learn more about the art of execution and how to make things happen. It provides practical insights and strategies for leaders who want to close the gap between results promised and results delivered. The authors share their experiences and best practices with real-life examples to illustrate their points. The book emphasizes the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. Overall, this book is a great resource for those who want to become better leaders and achieve greater success through effective execution.
The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

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If you're intrigued by the idea of turning one-time purchasers into committed members, Baxter's book is for you. It's not just theory; it's a practical guide full of strategies used by successful companies. Especially if you run a business or are interested in the economics of membership models, reading this could be the game-changer you need to boost your recurring revenue and create lasting relationships with your customers.
The Fifth Discipline Fieldbook
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If you're striving to transform your workplace into a hub where learning and innovation thrive, "The Fifth Discipline Fieldbook" is your treasure map. It dives deep into creating an environment that fosters teamwork, personal mastery, and systemic thinking – the very foundations of a learning organization. This isn't just theory; the Fieldbook is jam-packed with hands-on strategies and real-world examples that will inspire you to start a meaningful change in your organization.
The Visual MBA: Your Shortcut to a World-Class Business Education
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Imagine distilling the essence of an MBA course into a visual feast that's both engaging and efficient. That's exactly what you get with 'The Visual MBA'. Perfect for the visual learner, it's an investment in your business education without the daunting price tag or time commitment. With Jason Barron's hand-drawn notes, you'll absorb the core principles of business much faster than traditional text, making this book a smart choice for your professional development.
Good to Great: Why Some Companies Make the Leap... and Others Don't
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If you're aiming to elevate your company, "Good to Great" is a treasure trove of insights. Jim Collins doesn’t just offer abstract theories; instead, he delves into practical case studies that demonstrate the crucial shifts from average to outstanding. This book could reframe your approach to leadership and strategy, making it invaluable for aspiring business leaders and entrepreneurs looking for that competitive edge.

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