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Agile Product Management With Scrum: Creating Products That Customers Love

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Navigate product management intricacies with agile Scrum.

If you're steeped in the intricate world of product management, or simply a Scrum enthusiast looking to deepen your understanding of the product owner's role, Roman Pichler's guide is an essential addition to your professional library. It offers pragmatic insights and real-world examples that can transform the way you think about creating products. The practical advice on overcoming common challenges will be especially valuable, guiding you to excel in the dynamic environment of Scrum-based product development.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Agile Product Management With Scrum: Creating Products That Customers Love

Regular price ₱886.05
Unit price
per
₱797.45 Thryft Club Member Price
ISBN: 9780321605788
Authors: Roman Pichler
Date of Publication: 2010-04-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.83
(rated by 1627 readers)

Description

The first guide to Scrum-based agile product management. In Agile Product Management With Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes this book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.
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Navigate product management intricacies with agile Scrum.

If you're steeped in the intricate world of product management, or simply a Scrum enthusiast looking to deepen your understanding of the product owner's role, Roman Pichler's guide is an essential addition to your professional library. It offers pragmatic insights and real-world examples that can transform the way you think about creating products. The practical advice on overcoming common challenges will be especially valuable, guiding you to excel in the dynamic environment of Scrum-based product development.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.