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Marketing 3.0 - From Products to Customers to the Human Spirit

Regular price ₱638.55 ₱292.05 54% off
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Marketing 3.0 - Level up your marketing game

Recommendation: If you're tired of traditional marketing strategies and want to connect with your customers on a deeper level, Marketing 3.0 is the book for you. Philip Kotler, a renowned marketing guru, explains how to shift from treating customers as mere consumers to understanding their complex needs and values. Through inspiring examples and practical insights, this book will guide you in creating products, services, and company cultures that resonate with your target audience, helping you stay ahead in this evolving marketing landscape. Get ready to take your marketing to the next level with Marketing 3.0.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing 3.0 - From Products to Customers to the Human Spirit

Regular price ₱638.55 ₱292.05 54% off
Unit price
per
ISBN: 9780470598825
Publisher: Wiley
Date of Publication: 2010-04-12
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.0
(rated by 1548 readers)

Description

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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Marketing 3.0 - Level up your marketing game

Recommendation: If you're tired of traditional marketing strategies and want to connect with your customers on a deeper level, Marketing 3.0 is the book for you. Philip Kotler, a renowned marketing guru, explains how to shift from treating customers as mere consumers to understanding their complex needs and values. Through inspiring examples and practical insights, this book will guide you in creating products, services, and company cultures that resonate with your target audience, helping you stay ahead in this evolving marketing landscape. Get ready to take your marketing to the next level with Marketing 3.0.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.