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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

Regular price ₱688.05
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Strategy over perfection for consumer relevance.

If you've ever questioned the prevailing wisdom that a company must excel in all areas to succeed, "The Myth of Excellence" provides a potent counterargument. This intriguing study, based on impressive research and real-world examples, challenges the notion of universal excellence. It's an insightful read that offers a blueprint for focusing on what truly matters to consumers, potentially changing how you approach business strategy and customer engagement.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

Regular price ₱688.05
Unit price
per
₱619.25 Thryft Club Member Price
ISBN: 9780609608203
Publisher: Crown Business
Date of Publication: 2001-06-26
Format: Hardcover
Related Collections: Personal Development, Economics, Business
Goodreads rating: 3.76
(rated by 72 readers)

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Strategy over perfection for consumer relevance.

If you've ever questioned the prevailing wisdom that a company must excel in all areas to succeed, "The Myth of Excellence" provides a potent counterargument. This intriguing study, based on impressive research and real-world examples, challenges the notion of universal excellence. It's an insightful read that offers a blueprint for focusing on what truly matters to consumers, potentially changing how you approach business strategy and customer engagement.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.