Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Game-Changer: Game Theory and the Art of Transforming Strategic Situations

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If you're looking to sharpen your strategic thinking, "Game-Changer" is a must-read. David McAdams distills complex game theory into accessible strategies that can transform your approach to life's challenges. Whether you're a professional or simply love strategic problem-solving, this book offers tools to turn situations in your favor seamlessly.
The Art of Growing a Beard - Thryft

The Art of Growing a Beard

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Goodreads rating: 3.62

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This book is a must-read for anyone who is considering growing a beard or is already a fan of one. The Art of Growing a Beard provides a diverse gallery of beard styles to suit different personalities and face shapes. The witty and practical guide offers advice on various topics such as selecting, growing, grooming, shaving, and maintenance. It is also perfect for gifting to a friend or family member who is a fan of facial hair.
The Leadership Challenge: How to Get Extraordinary Things Done in Organizations
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If you've ever felt that leadership is a nebulous concept, "The Leadership Challenge" might just change your perspective. Kouzes and Posner pack this book with actionable insights based on extensive research. It's tailored not just for corporate honchos but also for leaders in education and nonprofits. Dive in to discover how you can make extraordinary things happen wherever you are.
Pacing for Growth: Why Intelligent Restraint Drives Long-term Success - Thryft
Alison Eyring | Berrett-koehler Publishers

Pacing for Growth: Why Intelligent Restraint Drives Long-term Success

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Goodreads rating: 4.36

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"Pacing for Growth" feels like a coach in book form, really. Alison Eyring brings a fresh perspective by paralleling the principles of endurance training with growing a business. Imagine understanding the limits and maximizing the potential of your team like an athlete who knows when to push and when to conserve energy. It’s about finding that sweet spot – maintaining momentum without risking burnout. This book could change the way you navigate your company's growth, with strategies that are as practical as they are insightful.
Stop the Bullying
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Andrew Matthews | Seashell Publishers Pty Ltd

Stop the Bullying

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Goodreads rating: 4.39

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'Stop the Bullying' by Andrew Matthews is a compelling resource if you’re grappling with bullying, whether personally or as a concerned parent or teacher. It offers insight into why bullying happens and practical advice on how to deal with it effectively. This book can be empowering, lending both understanding and tools to help address this challenging issue.
The Emotional Intelligence Quick Book: Everything You Need to Know to Put Your EQ to Work

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If you're looking to enhance both personal and professional relationships, "The Emotional Intelligence Quick Book" acts like a compass, guiding you through the complex landscape of emotions. It's not just about understanding how you feel, but also how to manage those feelings and understand others'. This book offers practical, actionable strategies that could help you navigate social situations more effectively and could contribute to your overall success and happiness.
Intercultural Communication : An advanced resource book for students - Thryft
Martin Hyde, John Kullman, Adrian Holliday  | Routledge

Intercultural Communication : An advanced resource book for students

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Goodreads rating: 3.57

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This book is a great resource for anyone interested in learning about different cultures and how to communicate effectively across them. The book delves into the theories behind intercultural communication and explores issues related to identity, otherization, and representation. The readings from well-known authors in the field make this book a valuable tool for students and professionals alike.
Relationship Rescue : A Seven-step Strategy for Reconnecting with Your Partner - Thryft
Phillip C. McGraw | Hyperion Books

Relationship Rescue : A Seven-step Strategy for Reconnecting with Your Partner

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Goodreads rating: 3.66

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Relationship Rescue by Dr. Phil McGraw provides a straightforward approach to identifying and taking responsibility for relationship issues, offering practical steps to reconnect with your partner. It challenges common relationship myths and sets realistic expectations for what a good relationship entails. This book is most suited for individuals looking to take an active role in repairing and strengthening their relationship.
Here's To Your SUCCESS - Thryft

Here's To Your SUCCESS

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Goodreads rating: 3.88

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This book is recommended for anyone looking to improve their attitude and achieve success in their personal and professional life. Jeff Keller's essays provide practical and actionable techniques to develop a positive attitude and apply success principles. Readers will feel inspired and motivated to fulfill their potential and lead a happier life.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

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Goodreads rating: 3.75

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Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
The Garden at Hidcote
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Tony Lord, Fred Whitsey  | Frances Lincoln

The Garden at Hidcote

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Goodreads rating: 4.5

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If the dance of horticulture with architecture fascinates you, "The Garden at Hidcote" could be your next great read. Fred Whitsey takes you into the core of Hidcote Manor's influential English gardens; its contemplative 'garden rooms' and spirited borders could inspire the green thumb in you. Imagine strolling through a living gallery, each turn a page—this book promises to deliver just that experience, all from your armchair.
Chambers Desktop Guides: Writing for the Web - Thryft
Susannah Ross, Chambers  | Chambers Harrap Pub Ltd

Chambers Desktop Guides: Writing for the Web

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Goodreads rating: 3.57

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This book is a must-read for anyone looking to improve their web content writing, offering practical advice on language and content organization. The book is full of helpful tips and illustrations, providing clear explanations and examples that make it easy to apply the concepts to your own writing. Overall, readers will find this book to be an invaluable resource for creating user-friendly web content that both engages and informs visitors.
A People Numerous and Armed: Reflections on the Military Struggle for American Independence - Thryft

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If you're into the textures of history, "A People Numerous and Armed" digs deeper than the common narrative of American independence. This read does more than recount battles; it connects the dots between the war's impact on society, politics, and ideas. John Shy ensures you won't just see the American Revolution—you'll understand the fabric of the nation it wove.
The Good Confession - Thryft
Watchman Nee | Christian Fellowship Publishers

The Good Confession

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Goodreads rating: 4.05

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This book, "The Good Confession," is a powerful guide for those looking to strengthen their faith and spiritual journey. With lessons on public confessions, witnessing, and leading others to Christ, it offers practical advice and insights to help you grow in your relationship with God. Through the author's teachings, you will discover the transformative power of confession and how it can bring you closer to eternal life. This book is perfect for anyone seeking to deepen their faith and live a life aligned with their beliefs.
Mechanics of Materials - Thryft
Ferdinand P. Beer, E. Russell Johnston Jr., John T. DeWolf  | Mcgraw-hill Higher Education

Mechanics of Materials

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Goodreads rating: 3.94

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If you're an engineering student or professional looking to grasp the fundamentals of mechanics, this book is tailored for you. Its logical approach simplifies complex concepts and provides clear, applicable formulas. Plus, it's interactive with online tools and in-class experiments that truly enhance the learning experience.
Prozac Nation
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Elizabeth Wurtzel | Riverhead Books

Prozac Nation

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Goodreads rating: 3.63

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"Prozac Nation" could resonate with you if you're interested in personal battles with mental health, particularly from the perspective of a young person coming of age in the '90s. Wurtzel's voice is unflinchingly honest and fervent, delving into the depths of depression with a cultural backdrop that might feel familiar—or intriguingly historical if you're of a younger generation. It's a memoir that doesn't shy away from the dark, yet it captures a certain zeitgeist that makes it compelling beyond its own narrative.
Eternity - Reclaiming A Passion For What Endures - Thryft
Joseph M. Stowell | Moody Pub

Eternity - Reclaiming A Passion For What Endures

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Goodreads rating: 3.65

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"Eternity" is a refreshing book that encourages readers to live with a balanced perspective of the world, inner spirituality, and heaven. Dr. Stowell's insight offers valuable wisdom to Christians who seek to live a life that truly endures. This book is recommended for readers who desire a newfound passion for lasting truth and purpose.
The Essays of Warren Buffett: Lessons for Investors and Managers

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Considering you're looking to sharpen your financial acumen, this book is like grabbing a coffee with Warren Buffett himself. The wisdom inside is distilled from decades of Buffett's own letters to shareholders, providing timeless advice that's applicable whether you're a budding investor or a seasoned manager. Its clear, pragmatic guidance is a compendium that doubles as both a solid grounding in the philosophy of value investing and a master class in business leadership.
Innovate Like Edison: The Five-Step System for Breakthrough Business Success - Thryft
Michael J. Gelb, Sarah Miller Caldicott  | Plume

Innovate Like Edison: The Five-Step System for Breakthrough Business Success

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Goodreads rating: 3.83

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This book could be a good read for anyone looking to tap into their creative potential and make a mark in the business world. Michael J. Gelb and Sarah Miller Caldicott provide a five-step system inspired by the innovative methods of Thomas Edison, helping readers unleash their own inventiveness. By merging principles from the past with contemporary business situations, this book empowers leaders and entrepreneurs to think outside the box, driving them towards breakthrough success.
Photographing Your Family: And All the Kids and Friends and Animals Who Wander Through Too - Thryft
Joel Sartore, John Healey  | National Geographic

Photographing Your Family: And All the Kids and Friends and Animals Who Wander Through Too

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Goodreads rating: 3.91

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Imagine your family album transformed into a visual masterpiece—that's the invitation Joel Sartore extends to you. As a National Geographic photographer, he not only shares breath-taking family moments, but also equips you with the skills to document life's everyday magic. Sartore's engaging approach strips away the intimidation of photography, making it accessible and enjoyable. With this guide, those precious fleeting moments with your loved ones become timeless treasures.
Going Solo
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Roald Dahl | Penguin

Going Solo

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Goodreads rating: 4.06

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If you've ever been gripped by Dahl's fictional tales, "Going Solo" will take you on a real-life adventure just as riveting. You'll find yourself on the edge of your seat, marvelling at his wartime bravery and the wildness of his African experiences. It's a rare glimpse into the experiences that shaped one of the world's most imaginative storytellers.
The Science of You
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Time-Life Books | Time Home Entertainment

The Science of You

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Goodreads rating: 4.11

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If you've ever been curious about what makes you distinctly you, "The Science of You" is a must-read. It's a fascinating exploration that weaves together genetics, psychology, and sociology to reveal the building blocks of your identity. This book is perfect for anyone who enjoys understanding the complex dance between nature and nurture, providing insights that are sure to spark self-reflection and conversation.
Animal Welfare in Islam - Thryft
Al-Hafiz Basheer Ahmad Masri | The Islamic Foundation

Animal Welfare in Islam

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Goodreads rating: 3.64

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If you're intrigued by the intersection of faith and animal rights, "Animal Welfare in Islam" might resonate deeply with you. It opens up a nuanced dialogue on how religion shapes our treatment of animals, offering a perspective that's both spiritually grounded and forward-thinking in terms of ethical meat production. It's thought-provoking and could add a new dimension to your understanding of Islamic teachings.
Re-entry : Making the Transition from Missions to Life at Home - Thryft
Peter Jordan | Y W A M Pub

Re-entry : Making the Transition from Missions to Life at Home

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Goodreads rating: 3.82

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This book would be a good read for missionaries who are about to return home or have already returned. It offers practical advice and guidance on how to navigate the challenges of re-entry and transition back into normal life. The most unique and distinctive feature of this book is its focus on the often-overlooked difficulties that missionaries face when returning home and the practical steps they can take to overcome them. Overall, users would likely appreciate the clear insights and advice provided by the author in this must-read book.
The Mirror Test: How to Breathe Life into Your Business : How to Breathe New Life into Your Business - Thryft

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The Mirror Test is an entertaining and unique guide for small business owners, managers, and anyone interested in strengthening their business's foundation. With blunt yet inspirational anecdotes, Jeffrey Hayzlett runs readers through the ins and outs of how to evaluate, deconstruct, and ultimately reconstruct a business. He emphasizes the importance of adaptability and the necessity of staying attentive to the bottom line. Through his direct leadership, Hayzlett empowers readers to take charge of their businesses' health and growth.
The Leadership Dojo
Richard Leider, Richard Strozzi-Heckler  | Frog Books

The Leadership Dojo

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Goodreads rating: 4.06

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If you're aspiring to lead with more than just intellectual know-how, "The Leadership Dojo" might resonate with you. Richard Strozzi-Heckler navigates beyond traditional leadership rhetoric by incorporating body awareness and Eastern philosophies for a holistic growth experience. Ideal for reflecting on your leadership journey, it could offer you a fresh perspective on embodying values and guiding with authenticity.
The Thirteen Original Clan Mothers: Your Sacred Path to Discovering the Gifts, Talents, and Abilities of the Feminine

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If you have a thirst for spiritual growth and a respect for indigenous knowledge, "The Thirteen Original Clan Mothers" by Jamie Sams could offer you a harmonious blend of ancestral wisdom and personal empowerment. It's a guide that invites you to connect with the cycles of the moon and explore the unique strengths within you, all while paying tribute to feminine insight and tradition. This book could be the bridge between ancient teachings and your personal development journey.
Tabletops: Easy, Practical, Beautiful Ways to Decorate the Table
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If you have a passion for entertaining and a keen eye for aesthetics, "Tabletops" is a treasure trove you shouldn't miss. Barbara Milo Ohrbach's expertise in transforming the mundane into the magnificent shines through each page, making it an essential companion for anyone looking to elevate their table setting game with easy yet impactful ideas. Whether you're preparing for an intimate dinner or a grand celebration, the vivid photographs and accessible tips will inspire you to create tablescapes that guests will remember long after the last course.
I Love a Cop: What Police Families Need to Know - Thryft
Ellen Kirschman | The Guilford Press

I Love a Cop: What Police Families Need to Know

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Goodreads rating: 3.95

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This book is a must-read for anyone in a relationship with a police officer. Dr. Ellen Kirschman's wealth of experience working with law enforcement offers practical strategies for managing the unique stressors that come with the territory. Filled with real-life stories, it provides a comprehensive guide on how to cope with the emotional roller coaster, reduce spillover from on-the-job stress, and tackle sensitive issues like alcohol abuse and domestic violence. Whether you're struggling with loneliness during deployments or seeking advice on building a resilient relationship, "I Love a Cop" is your indispensable companion.
Essentials of Negotiation

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If the art of negotiation is a skill you're looking to sharpen, 'Essentials of Negotiation' is a treasure trove. With its focused exploration of negotiation psychology, this book could be a compact companion for improving your bargaining techniques, managing conflicts, and understanding the complex dynamics of human interactions in professional and personal settings.
The Power of a Praying Parent : Prayer and Study Guide - Thryft
Stormie Omartian | Harvest House Publisher

The Power of a Praying Parent : Prayer and Study Guide

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Goodreads rating: 4.52

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Recommendation: As a parent, you may struggle with finding the right words to pray for your children. This book offers guidance and practical tips on how to strengthen your relationship with God through prayer. The study guide at the end of the book offers a helpful resource for personal or group study. Readers have praised the author for her relatable stories and powerful message, making this book a must-read for any Christian parent wanting to deepen their prayer life.
Getting Together : Building Relationships As We Negotiate - Thryft
Scott Brown, Roger Fisher  | Penguin Publishing Group

Getting Together : Building Relationships As We Negotiate

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Goodreads rating: 3.88

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Recommendation: "Getting Together" is a valuable read for anyone looking to improve their negotiation skills and build lasting, positive relationships. The book offers a step-by-step approach to initiating, negotiating, and sustaining relationships in various areas of life. With insights and wisdom from the bestselling book "Getting to Yes", the authors provide a straightforward approach to dealing with difficulties that may arise in relationships. This book could be especially helpful for business professionals, government officials, or anyone looking to improve their interpersonal relationships.
Win With Advanced Business Analytics - Creating Business Value From Your Data - Thryft
Jesse Harriott, Jean-Paul Isson  | Wiley

Win With Advanced Business Analytics - Creating Business Value From Your Data

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Goodreads rating: 3.75

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This book could be a good read for someone who wants to understand how to leverage data analytics to gain a competitive edge in their business. With clear explanations and real-life case studies from different industries, the book helps you see the value of analytics and provides a comprehensive framework for implementing business analytics strategies. By reading this book, you will learn how to utilize various types of data intelligence, such as web analytics, customer feedback, and industry intelligence, to make informed decisions and outpace the competition.
Strengthening Your Grip - Essentials In An Aimless World - Thryft
Charles R. Swindoll | Hodder & Stoughton Religious

Strengthening Your Grip - Essentials In An Aimless World

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Goodreads rating: 4.0

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Strengthening Your Grip is a highly recommended book for anyone seeking guidance in their spiritual journey. With a mix of biblical insights and personal stories, Charles Swindoll inspires readers to strengthen their grip on important issues like family, prayer, integrity, and purity. The author's extensive writing ministry and leadership experience also make this book a valuable tool for anyone seeking to prepare themselves for a life of ministry.
From the Top Down - The Executive Role in Successful Volunteer Involvement

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If you're looking to reshape or refine your organization's approach to volunteer engagement, "From The Top Down" is a must-read. Susan J. Ellis targets the pressing need for senior leaders to understand and value the role of volunteers. With this book, you’ll be empowered with the knowledge to create impactful, sustainable volunteer strategies that truly benefit your organization. It dives deep into policy creation, budget considerations, and the nuances of volunteer appreciation, making it an essential tool for executives who want to lead with empathy and efficiency.
The Etiquette Advantage in Business: Personal Skills for Professional Success - Thryft

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This book could be a good read for someone who wants to enhance their professional image and succeed in the business world. With practical advice on personal etiquette and treating others with respect and courtesy, Peggy Post's expertise helps readers navigate the complex social dynamics of the workplace, making them stand out and gain a competitive advantage.
Keeping Score - Using The Right Metrics To Drive World-Class Performance - Thryft
Mark Graham Brown | Quality Resources

Keeping Score - Using The Right Metrics To Drive World-Class Performance

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Goodreads rating: 3.52

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This book is a must-read for anyone who wants to improve their organization's performance. By teaching you how to identify the right metrics and measure them effectively, "Keeping Score" provides a practical framework for achieving success. With its emphasis on customer satisfaction, product quality, and employee engagement, this book will guide you in creating a measurement system that truly reflects your organization's goals. Through its step-by-step approach and insightful examples, "Keeping Score" equips you with the tools necessary to drive continuous improvement and achieve world-class performance.
Lawyer: A Life of Counsel and Controversy - Thryft
Arthur L. Liman | Publicaffairs

Lawyer: A Life of Counsel and Controversy

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Goodreads rating: 3.81

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If the intricacies of a legal career and the stories behind major cases pique your interest, Arthur L. Liman's memoir will be an engaging read. You'll get an insider's perspective on the evolution of the legal profession and reflecting on controversial decisions, it's a real treat for anyone fascinated by the ethics and drama of the courtroom.
The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership

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As you navigate the demands of contemporary leadership, 'The New Alpha' could be your compass. Danielle Harlan provides not just insights but also practical tools that will guide you in transforming not only your approach to leadership but also your life's pursuits. Infused with customizable assessments and strategic planning aids, this book is crafted for those ready to lead with influence and advance positive change in today's dynamic world. If you aspire to marry personal success with meaningful contributions to society, this read is your stepping stone.
Potentiate Your DNA: A Practical Guide to Healing & Transformation with the Regenetics Method - Thryft

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If you're open to alternative healing modalities and intrigued by the nexus of genetics and consciousness, "Potentiate Your DNA" could be an illuminating read. Sol Luckman dives into the Regenetics Method, promising transformation through vocal codes. Imagine unlocking a layer of wellbeing that conventional medicine hasn't reached, all within your own genetic blueprint. This book is not just theoretical; it offers a practical guide you can apply to yourself and others, which can be particularly appealing if you're a hands-on learner or healer.
Secrets of Happy Children : A Guide for Parents - Thryft

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This book would be a good read for parents who want to learn more about developing a strong relationship with their children. With practical tips and advice from author Steve Biddulph, parents can learn how to effectively communicate with their children from infancy to their teenage years, while also addressing specific issues such as tantrums, shyness, and single-parenting. The book's most unique and distinctive feature is its emphasis on the long-term benefits of positive parenting and how it can promote a happier and healthier family dynamic.
Kiss My Tiara - Thryft
Susan Jane Gilman | James Patterson - Gcp

Kiss My Tiara

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Goodreads rating: 3.6

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"Kiss My Tiara" is a witty and insightful guide for the modern, empowered woman. With unconventional advice on beauty, men, money and politics, Susan Jane Gilman delivers an irreverent take on female empowerment that will have you laughing out loud. Her unique perspectives on how to use humor and intelligence as weapons in a world that too often underestimates women are refreshing and inspiring. If you're looking for a fun and thought-provoking read that will make you feel like a true "Smart Mouth" goddess, "Kiss My Tiara" is the book for you.
The Essential Guide to Chakras: Discover the Healing Power of Chakras for Mind, Body and Spirit

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Delving into 'The Essential Guide to Chakras' is like opening a toolbox for your soul. Whether you're seeking physical healing, emotional grounding, or spiritual clarity, Swami Saradananda's insights provide practical ways to interact with and balance each energy center. The book doesn't just explain; it equips you with yoga, meditation, and lifestyle adjustments tailored to your individual journey toward harmonious wellness.
Oxford Handbook Of Clinical Specialties - Thryft
J.M. Longmore | Oxford University Press

Oxford Handbook Of Clinical Specialties

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Goodreads rating: 4.08

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The Oxford Handbook of Clinical Specialties is a must-have reference guide for medical students and professionals. The book covers a wide range of specialties in clinical medicine, and its evidence-based guidelines and updated sections make it particularly useful. The blank pages in the book also allow for the addition of personalized notes and local information. The book's boxed information also makes it easier to read and understand. Overall, the handbook is an essential resource for anyone in the medical field.
Ina May's Guide to Childbirth
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Ina May Gaskin | Bantam

Ina May's Guide to Childbirth

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Goodreads rating: 4.36

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"Ina May's Guide to Childbirth" is more than a manual; it's a source of empowerment and confidence for expectant mothers intrigued by the idea of natural birth. Ina May draws from deep experience, inspiring you to trust your body and consider a path less dependent on medical intervention. Her storytelling interweaves practical advice with transformative birth stories, making you feel supported and informed in exploring your own birthing journey.
Master the Art of Swimming - Raising Your Performance with the Alexander Technique
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Imagine gliding through the water with ease and grace, where every stroke becomes a therapeutic movement rather than a strain. That's what Steven Shaw offers in "Master The Art Of Swimming." It's not just a swimming manual; it's a holistic approach to improving your swimming by being mindful of how your body moves. If you love swimming but feel like you're fighting the water rather than working with it, this might just be the book that transforms your experience in the pool.
The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution - Thryft

The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution

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Goodreads rating: 3.55

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The Company of the Future is an essential read for managers at all levels who want to stay ahead in our rapidly changing digital landscape. The book emphasizes the need to embrace and exploit the technology that is disrupting traditional business models, and to focus on building strong relationships among employees, customers, suppliers, and partners. Cairncross lays out ten critical capabilities for success in this new era, making this book a valuable roadmap for navigating the challenges and opportunities of the communications revolution.
The Prayer of Jabez for Teens - Thryft
Bruce H. Wilkinson | Multnomah Books

The Prayer of Jabez for Teens

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Goodreads rating: 4.12

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In stock: Well Read

If you're a teen eager to deepen your spiritual life, "The Prayer of Jabez for Teens" can be a guiding beacon. It adapts the powerful message from the original book, showing you how to seek blessings and live a life open to God's possibilities. With relatable stories and thoughtful questions, it's a meaningful exploration of faith that could resonate with your journey and inspire your personal growth. Plus, the included leader's guide makes it a great choice for group study, helping you and your peers grow together.
Dr. McDougall's Digestive Tune-Up
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John A. McDougall, Howard Bartner  | Book Pub Co

Dr. McDougall's Digestive Tune-Up

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Goodreads rating: 4.18

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Struggling with digestive issues? Dr. McDougall's Digestive Tune-Up offers more than just relief; it's a transformative guide to understanding and improving your digestive health through plant-based eating. Imagine easing your discomfort, steering clear of medication or surgery, and embarking on a lifestyle that promotes intestinal well-being. This is a candid, insightful read for anyone ready to take a natural and informed step towards better digestive health.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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Goodreads rating: 3.85

Regular price ₱429.75 from ₱242.55 Save up to 45%

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If you're delving into the depths of marketing with a desire to understand the unique challenges and strategies relevant to Asia, this is your read. Philip Kotler offers a rich blend of theory and practice, examining how economic turmoil has shaped marketing's evolution in the region, essential for anyone looking to succeed in these vibrant markets.

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