Buy 3 Get Another Free On All Under S$10
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Stay in touch and win free books! Sign up
Sale

Business Journey to the East

Regular price ₱341.55 ₱193.05 43% off
Unit price
per

East meets West: the New Business Approach

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Business Journey to the East

Regular price ₱341.55 ₱193.05 43% off
Unit price
per
ISBN: 9780071278027
Date of Publication: 2008-11-25
Format: Paperback
Related Collections: Philosophy, Business, History, Economics
Goodreads rating: 3.78
(rated by 9 readers)

Description

With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very early failure leads to frustration and stagnation. But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate? Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world. Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.
Condition guide
Availability
 
(0 in cart)

Similar Reads

East meets West: the New Business Approach

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.