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Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis

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Media analysis made easy in 8 topics.

This book is recommended for anyone interested in understanding how media impacts society. The book covers a wide range of topics, such as television violence and advertising bans, and introduces readers to over 300 research studies. It provides a comprehensive framework for evaluating media effects research and is an essential read for media and communication students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis

Regular price ₱1,034.55 Now ₱440.55 Save 57%
Unit price
per
ISBN: 9780205395675
Authors: Paul J. Traudt
Publisher: Pearson
Date of Publication: 2005-09-15
Format: Paperback
Related Collections: Sociology, Personal Development, Politics
Goodreads rating: 3.33
(rated by 3 readers)

Description

"Media, Audiences, Effects" teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.
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Similar Reads

Media analysis made easy in 8 topics.

This book is recommended for anyone interested in understanding how media impacts society. The book covers a wide range of topics, such as television violence and advertising bans, and introduces readers to over 300 research studies. It provides a comprehensive framework for evaluating media effects research and is an essential read for media and communication students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.