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The Public Relations Handbook

Regular price ₱391.05 ₱193.05 51% off
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Comprehensive guide to Public Relations industry

The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Public Relations Handbook

Regular price ₱391.05 ₱193.05 51% off
Unit price
per
ISBN: 9780415428026
Estimated First-hand Retail Price: ₱3,396.60
Authors: Alison Theaker
Publisher: Routledge
Date of Publication: 2008-02-01
Format: Paperback
Related Collections: Business, Politics, Philosophy
Goodreads rating: 3.54
(rated by 26 readers)

Description

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including Devon County Council s Don t Let Devon Go To Waste campaign, Airbus, Somerfield, BT, the Alzheimer s Society and Emirates Airlines. It is supported by a companion website at www.routledge.com/textbooks/978041542... which features international case studies.The Public Relations Handbook includes:case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities specialist chapters on financial public relations, internal communications and marketing public relations strategic overviews of corporate identity, globalization and evaluation a thorough examination of ethics and professionalism over twenty illustrations from recent PR campaigns a new chapter dealing with public relations for charities a completely revised chapter on dealing with the internet effectively.
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Comprehensive guide to Public Relations industry

The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.