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Niche: Why the Market No Longer Favours the Mainstream

Regular price ₱1,727.55
Unit price
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Innovation thrives in well-defined global niches.

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Niche: Why the Market No Longer Favours the Mainstream

Regular price ₱1,727.55
Unit price
per
ISBN: 9780349123004
Authors: James Harkin
Publisher: Abacus Software
Date of Publication: 2012-01-01
Format: Paperback
Goodreads rating: 3.36
(rated by 75 readers)

Description

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
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Similar Reads

Innovation thrives in well-defined global niches.

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.