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Marketing campaigns that shaped consumer culture.

Recommended for history and marketing enthusiasts. Explores the origins of popular brands like Coca-Cola, Kellogg's, Wrigley's, and Kodak. Provides insight into the creation of mass-produced products and consumer culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Regular price ₱490.05 ₱242.55 51% off
Unit price
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ISBN: 9780394552927
Estimated First-hand Retail Price: ₱1,493.10
Authors: Susan Strasser
Publisher: Pantheon
Date of Publication: 1989-11-05
Format: Hardcover
Related Collections: History, Business, Sociology
Related Topics: History, American History
Goodreads rating: 3.63
(rated by 68 readers)

Description

A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day
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Marketing campaigns that shaped consumer culture.

Recommended for history and marketing enthusiasts. Explores the origins of popular brands like Coca-Cola, Kellogg's, Wrigley's, and Kodak. Provides insight into the creation of mass-produced products and consumer culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.