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Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

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Goodreads rating: 3.74

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If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Connectography: Mapping the Future of Global Civilization

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If you're intrigued by the way globalization and connectivity are reshaping the geopolitical landscape, "Connectography" might well be your kind of read. Parag Khanna unpacks a complex subject with authority and engaging storytelling, painting a convincing picture of a world where infrastructure bonds are mightier than territorial claims. It's an optimistic, forward-thinking take that chimes especially with those interested in how economics, technology, and policy converge to define our global society.
Fast Food Nation: The Dark Side of the All-American Meal - Thryft
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

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Goodreads rating: 3.75

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"Fast Food Nation" is more than just an eye-opener; it's a deep dive into a cultural phenomenon that shapes how millions live. If you've ever enjoyed the convenience of a quick meal but sensed an underlying issue with the industry, Eric Schlosser's rigorous investigation and engaging storytelling will confirm your suspicions and then some. It's the kind of book that doesn't just inform you; it transforms the way you view every bite.
Fast Food Nation: The Dark Side of the All-American Meal

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If you've ever questioned the societal and health consequences of America's love affair with fast food, "Fast Food Nation" is an enlightening deep dive. Through his investigative skills, Schlosser uncovers the unsettling reality behind those quick meals. This book might change how you view your next hamburger, highlighting the industry's impact on everything from obesity to economy, making it a compelling read for anyone interested in the intersection of health, culture, and capitalism.
The Rules of People: A Personal Code for Getting the Best from Everyone
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Reasons to read: - This book offers a unique set of rules that can help you navigate and master the art of human interactions. - It provides practical advice on understanding, communicating, and building better relationships with people in all areas of your life. - The author's insights and strategies can empower you to improve your personal and professional relationships, ultimately leading to a more fulfilled and successful life.
The World Is Flat: The Globalized World in the Twenty-First Century - Thryft
Thomas L. Friedman | Penguin Uk

The World Is Flat: The Globalized World in the Twenty-First Century

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Goodreads rating: 3.69

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Picture the world as a level playing field where technology connects you to opportunities but also pits you against a global workforce. "The World is Flat" offers that perspective. It's perfect for you if you're curious about how rapid technological advances are shaping our society and economy, and what it means for you as an individual to navigate this interconnected world. Thomas Friedman weaves a compelling narrative that not only explores these dramatic shifts but also serves as a guide to understanding and adapting to them.
Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations

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If you're always seeking ways to innovate and empower your team, "Ideas Are Free" might resonate with you. Robinson and Schroeder have compiled rich research demonstrating how valuable employee contributions can be, not just for morale, but for a company’s bottom line. It's a particularly insightful read if you're in a leadership role and aiming to foster a culture of participation and continuous improvement at your workplace.
Organizational Behaviour
David A. Buchanan, Andrzej Huczynski  | Prentice Hall

Organizational Behaviour

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Goodreads rating: 3.71

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If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

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If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

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Goodreads rating: 2.93

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If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan | Nus Press

Renaissance Singapore? Economy, Culture, and Politics

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Goodreads rating: 3.5

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If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.
How to Make People Like You in 90 Seconds or Less
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Whether you're networking, dating, or interviewing, "How to Make People Like You in 90 Seconds or Less" can be a game-changer. Nicholas Boothman's approach will equip you with the skills to create instant trust and connection using body language and effective communication. It's an insightful read that can transform your interactions and help you connect with anyone swiftly and genuinely. Give it a read, and watch as your personal and professional relationships flourish.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Chinese Etiquette & Ethics in Business
Boyé Lafayette de Mente | Mcgraw-hill

Chinese Etiquette & Ethics in Business

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Goodreads rating: 2.5

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Whether you're a seasoned entrepreneur or new on the scene of international commerce, understanding the nuances of negotiations and partnerships is crucial. "Chinese Etiquette & Ethics in Business" offers an invaluable inside look into the complexities of Chinese business etiquette. Boye De Mente's experience gives you a firsthand perspective on how to adeptly navigate the economic landscape of China, making this book an essential resource for anyone eager to succeed in this challenging yet rewarding market.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Goodreads rating: 2.0

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Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

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The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Organization Development & Change - Thryft
Christopher G. Worley, Thomas G. Cummings  | Cengage Learning

Organization Development & Change

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Goodreads rating: 3.93

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As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.
European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Mary Murray Bosrock | Meadowbrook

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

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Goodreads rating: 4.11

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If you're looking to engage with European businesses, this guide is indispensable. Mary Bosrock has put together a comprehensive resource that will save you from making faux pas and help you make a good impression, whether you're dining in Italy or negotiating in Norway. Understanding the subtle cultural nuances can make all the difference in successful business dealings, and this book acts as your personal cultural advisor.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

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Goodreads rating: 3.8

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

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Goodreads rating: 3.6

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If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič  | Routledge

Public Relations Metrics : Research and Evaluation

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Goodreads rating: 4.0

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This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.
Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

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Goodreads rating: 3.09

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This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

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Goodreads rating: 2.44

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This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

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Goodreads rating: 3.13

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If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Communication Mosaics : An Introduction to the Field of Communication, International Edition - Thryft
Julia T. Wood | Cengage Learning

Communication Mosaics : An Introduction to the Field of Communication, International Edition

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Goodreads rating: 3.49

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This book is a great choice for anyone who wants to improve their communication skills, both in their personal and professional life. Its unique feature is its focus on the mosaic-like nature of communication, emphasizing the different contexts in which communication takes place. The author's first-person narrative style and relatable student commentaries make the text engaging and easy to read, while its up-to-date research and practical advice provide readers with concrete steps to becoming a more effective communicator. Overall, this book is highly recommended for anyone looking to enhance their communication skills and succeed in their personal and professional endeavors.
CQ: Developing Cultural Intelligence at Work

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If you're planning to work abroad or manage diverse teams, "CQ: Developing Cultural Intelligence at Work" could be a game-changer for you. The book provides practical insights and relatable case studies, empowering you to comprehend and engage effectively with various cultural dynamics. It's like gaining a compass for navigating the complexities of intercultural interactions in the professional world.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

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Goodreads rating: 3.64

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As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion
Johan Fischer | Palgrave Macmillan

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

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Goodreads rating: 2.6

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If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
Methodology for Creating Business Knowledge - Thryft
Björn Bjerke, Ingeman Arbnor  | Sage Publications, Inc

Methodology for Creating Business Knowledge

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"Methodology for Creating Business Knowledge" is a valuable guide for business and social science research students, providing a clear overview of different methodological approaches for understanding complex business problems. The authors discuss in detail the analytical, systems and actor approaches and the techniques employed for collecting data, measurement and controlling reliability, which help students refine their methodology skills. The book's emphasis on historical studies, case studies, and language development make it an ideal resource for research investigations, making it well-suited for research students in business and the social sciences.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

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Goodreads rating: 3.92

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"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
Cross-Cultural Management in Work Organisations - Thryft
Ray French | Cipd - Kogan Page

Cross-Cultural Management in Work Organisations

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Goodreads rating: 3.5

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If you’re stepping into a role that demands managing teams across borders or if you're intrigued by the influence of culture in the corporate world, "Cross-Cultural Management in Work Organisations" offers a deep dive into navigating cultural nuances professionally. It unpacks how cultural factors shape workplace dynamics and decision-making, offering frameworks that could transform your approach to international collaboration. This isn't just theory; it’s practical insight wrapped in real-world examples, updated to address today’s global challenges.
Personal Conflict Management : Theory and Practice - Thryft
Suzanne McCorkle, Melanie J. Reese  | Pearson

Personal Conflict Management : Theory and Practice

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Goodreads rating: 3.96

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This book can be a valuable resource for individuals who want to learn how to manage conflicts in various situations. With the help of its theories and skills approach, it emphasizes both theoretical and practical aspects of conflict resolution. The book discusses competitive and cooperative theories that present contrasting perspectives on conflict management. It also provides case studies, examples, essay suggestions, and discussion questions to facilitate an interactive learning environment for students and instructors alike. Overall, the book is an enjoyable and thought-provoking guide to enhance conflict management skills.
International Dimensions of Organizational Behavior - Thryft
Nancy J. Adler | South-western College Pub

International Dimensions of Organizational Behavior

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Goodreads rating: 3.64

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This book could be a good read for individuals seeking to expand their understanding of global cultural differences and improve their interactions with people from diverse backgrounds. The book offers practical insights and strategies based on successful managerial approaches in navigating international workplaces. It provides a comprehensive and updated analysis of various cultures from Asia, Africa, Eastern and Western Europe, the Middle East, and more. Users may review this book as a valuable resource for building cultural intelligence that could lead to more effective leadership and better communication skills in a globalized world.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
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Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Organisational Behaviour: Concepts, Controversies and Applications
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Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Difficult Conversations: How to Discuss What Matters Most
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If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

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Goodreads rating: 3.46

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If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Goodreads rating: 2.0

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If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

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Goodreads rating: 3.67

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow  | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

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Goodreads rating: 3.51

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If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

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This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft
Wilkins Lee, Martha Steffens, Esther Thorson  | Routledge

Reporting Disaster on Deadline : A Handbook for Students and Professionals

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Goodreads rating: 4.5

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In stock: Very Good

"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Asia - A Fearless Guide to International Communication and Behavior - Thryft
Mary Murray Bosrock | Intl Education Systems

Asia - A Fearless Guide to International Communication and Behavior

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Goodreads rating: 3.0

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This book is a must-read for anyone who wants to do business or travel to Asia. Mary Murray Bosrock offers in-depth knowledge and strategies to help readers successfully communicate and interact with people from different cultural backgrounds. One of the most unique features of this book is that it addresses the various cultural differences within Asia itself, making it an inclusive and comprehensive guide for any traveler or business person.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.