Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Social Psychology, Media and Research Update : United States Edition - Thryft
Elliot Aronson, Tim Wilson, Robin M. Akert  | Prentice Hall

Social Psychology, Media and Research Update : United States Edition

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"Social Psychology, Media and Research Update" offers an engaging way to learn social psychology through storytelling. This book is perfect for undergraduate students looking to grasp the concepts of social psychology in a fascinating and memorable manner. The book uses a scientific approach to teach social psychology while emphasizing on engaging storytelling. Highly recommended for students looking for an entertaining yet educational read.
Image & Environment - Cognitive Mapping And Spatial Behavior - Thryft
David Stea | Routledge

Image & Environment - Cognitive Mapping And Spatial Behavior

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Goodreads rating: 3.8

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Image & Environment explores cognitive processes of acquiring and manipulating spatial information. This book is ideal for individuals who want to understand the nature of their spatial environment and develop their spatial decision-making skills. The volume is divided into six sections, ranging from theoretical to developmental and practical applications. Contributors include renowned individuals in geography, psychology, and planning. Image & Environment is an essential guide to unlocking your cognitive mapping ability and understanding your relationship with your surroundings.
Naturally Selected : The Evolutionary Science of Leadership - Thryft
Mark Van Vugt, Anjana Ahuja  | Harper Business

Naturally Selected : The Evolutionary Science of Leadership

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Goodreads rating: 3.78

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"Naturally Selected" offers a fresh perspective on the evolution of leadership. The book examines why some individuals are more naturally suited for leadership, offering insights on why tall presidential candidates are more likely to win. It also explains why great athletes often make lousy managers, and why women chief executives attract hostility. Overall, this book makes a compelling case for how understanding the evolution of leadership can help us improve our individual and collective leadership skills.
How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft

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"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.
Romancing the Net : A "Tell- All" Guide to Love Online - Thryft
Richard Booth | Prima Lifestyles

Romancing the Net : A "Tell- All" Guide to Love Online

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Romancing the Net is an excellent guide to navigating the uncharted waters of online relationships. The book provides a comprehensive introduction to online etiquette and safety practices, preparing readers for the potentially risky terrain of the internet. The authors' expert advice is accompanied by numerous real-life examples of online relationships, highlighting the joys and pitfalls of love in the digital age. If you're interested in exploring the world of online dating, Romancing the Net is an invaluable resource to help you find your soulmate on the cyber-highway.
His Secret Life - Thryft
Bob Berkowitz | Simon & Schuster

His Secret Life

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If you're curious about the inner workings of the male psyche, particularly regarding their intimate fantasies, Bob Berkowitz's "His Secret Life" could offer you a candid peek. It's a read that promises to challenge preconceived notions and provide unfiltered insight into a side of men often left unspoken about, which could be both enlightening and provocative.
Essentials of Statistics for the Behavioral Sciences - Thryft
Larry B. Wallnau, Frederick J. Gravetter  | Wadsworth Publishing Company

Essentials of Statistics for the Behavioral Sciences

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This book is a must-read for anyone in the behavioral sciences who wants to understand statistics. With its straightforward instruction and real-world examples, it goes beyond just memorizing formulas and helps you develop a conceptual understanding of statistics. By the end, you'll be able to comprehend published findings and become a savvy consumer of information in your field. Don't let statistics intimidate you any longer - let this book unlock its power for you.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Social Research Methods - Thryft
David Dooley | Prentice Hall College Div

Social Research Methods

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Goodreads rating: 2.33

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"Social Research Methods is an essential handbook for students and professionals alike. Its unique approach to organizing material around the concept of validity ensures that every research conducted is sound and reliable. The broad range of topics covered, from Needleman's work on lead’s impact on IQ to the ethics of unobtrusive research, makes this book suitable for interdisciplinary research. Moreover, the clear and practical instructions on statistical methods such as the kappa coefficient and meta-analytic review make this book an ideal reference guide for conducting research that can influence society’s legal and social policies."
How to Make People Like You in 90 Seconds or Less
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Whether you're networking, dating, or interviewing, "How to Make People Like You in 90 Seconds or Less" can be a game-changer. Nicholas Boothman's approach will equip you with the skills to create instant trust and connection using body language and effective communication. It's an insightful read that can transform your interactions and help you connect with anyone swiftly and genuinely. Give it a read, and watch as your personal and professional relationships flourish.
The Un-Affirmed Core - Understanding the Factors Behind and Around Homosexuality - Thryft

The Un-Affirmed Core - Understanding the Factors Behind and Around Homosexuality

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If you're seeking a deeper understanding of the intricate factors influencing homosexuality, "The Un-Affirmed Core" could provide you with a nuanced perspective. Shen's approach aims to dissect the multifaceted layers of the topic, offering insights that could challenge and enrich your comprehension on the matter.
Statistical Methods for Psychology - Thryft

Statistical Methods for Psychology

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"Statistical Methods for Psychology" focuses on the importance of analyzing data before testing a hypothesis, emphasizing the relationship between the statistical test used and the theoretical questions being asked. The book provides real-world examples to help students understand the purpose behind experiments and the predictions made by theory. Recommended for intermediate level students and above with no prior statistics or advanced math background.
Difficult Conversations: How to Discuss What Matters Most
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If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
Porn and You : How porn harms you, children, families, and women. Assess if you have an addiction and learn how to break free from porn today. - Thryft

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Recommendation: Porn and You by Joshua Wong is a thought-provoking read that delves deep into the harms of porn addiction. With a lively and easy-to-read style, Wong sheds light on the negative effects of porn on sex, relationships, young adults, families, and women. The book helps readers assess whether they have a porn addiction and provides strong strategies and tips to break free from it. A must-read for those seeking to understand the dark side of porn and how to overcome it.
Basics of Biopsychology (Book Alone) : International Edition - Thryft
John P.J. Pinel | Not Avail

Basics of Biopsychology (Book Alone) : International Edition

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Basics of Biopsychology is an excellent read for anyone interested in understanding how the brain and behavior interact. Pinel's accessible writing style and engaging examples make complex concepts easy to understand. One unique aspect of the book is how it emphasizes the relevance of biopsychology to everyday life, helping readers see the connections between the science and their own experiences. Overall, this book is a great choice for anyone looking to gain a deeper understanding of the biology of behavior.
How to Raise a Boy: The Power of Connection to Build Good Men
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If you're invested in the well-being and future of a young boy, whether as a parent, educator, or mentor, "How to Raise a Boy" by Michael Reichert should be on your shelf. Reichert merges cutting-edge research with practical advice to transform how we guide boys towards healthy manhood. This book will empower you with strategies to encourage emotional openness and resilience, fostering a generation of respectful and self-aware men.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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If you're about to embark on an international journey, be it for study, work, or pleasure, "The Psychology of Culture Shock" could be an invaluable companion. It delves deep into the mental labyrinth you'll navigate when crossing cultures. You'll find solace in understanding the affective and cognitive challenges ahead, and with this book's guidance, you're likely to emerge from the experience richer in perspective and cultural intelligence. It's more than theory; it's a roadmap for thriving amidst change.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

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This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective - Thryft
Michael R. Solomon, Gary Bamossy, Søren Askegaard

Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective

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If you're curious about what drives shopping trends or why certain ads seem to pull you in, "Solomon: Consumer Behaviour" could prove to be captivating. It's like having a conversation about the hidden psychological triggers in our daily lives, revealing insights that are both enlightening and immediately applicable to understanding our own consumer patterns.
Lovelaw: Love, sex & marriage around the world - Thryft
Anthony Clare | Bbc Books

Lovelaw: Love, sex & marriage around the world

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Lovelaw could be a good read for someone who is interested in understanding the diversity and complexity of love and relationships across different cultures. The book provides insights into the personal lives of people from various parts of the world. It discusses the challenges and issues faced by individuals when it comes to falling in love, getting married, having children, and even getting divorced, in different cultures, including Britain, the U.S., Japan, Kenya, Hungary, India, Italy, and Egypt. The book highlights how personal relationships are deeply intertwined with social issues and impact society as a whole. Lovelaw provides a unique, eye-opening perspective on personal relationships and would be an interesting read for anyone seeking to broaden their knowledge and gain a better understanding of different cultures.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.
Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right
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If your digital clutter is overwhelming, "Getting Organized in the Google Era" can feel like a breath of fresh air. It's for those of us who struggle with the barrage of information that hits us every day. The author offers practical advice on managing emails, files, and reminders so that you can find what you need when you need it, making productivity seem effortless. This is especially relevant in a time where being digitally savvy is not just an asset, but a necessity.
Watching the English: The Hidden Rules of English Behaviour

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Delving into "Watching the English" is akin to being handed a secret map to navigate the intricate labyrinth of English culture. Kate Fox's approach is both scholarly and accessible, allowing you to chuckle while you appreciate the subtleties that make English people tick. It's perfect for anyone intrigued by cultural idiosyncrasies or for an expat attempting to decode the social maze of England.
The Complete Idiot's Guide Dream Dictionary: Discover the Meaning of Over 1,500 Dream Symbols - Thryft
Dream Genie, Eve Adamson  | Alpha

The Complete Idiot's Guide Dream Dictionary: Discover the Meaning of Over 1,500 Dream Symbols

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This book is a must-have for anyone who is curious about the secrets and hidden messages their dreams hold. With over 15,000 entries, it covers a wide range of dream symbols, from the ordinary to the unusual. The dream thesaurus and interpretation checklist provide valuable tools for understanding the significance of each dream. Whether you're a skeptic or a believer, this comprehensive guide will take you on a fascinating journey into the realm of dreams, helping you decode their mysteries and gain deeper insights into your own psyche.
Culture and Psychology - Thryft
David Matsumoto, Linda Juang  | Wadsworth Publishing

Culture and Psychology

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If you're fascinated by the intricate ways in which our cultural backgrounds shape who we are, "Culture and Psychology" offers a deep dive into that dynamic. It’s a book that'll stretch your mind by presenting psychology from different cultural perspectives, challenging you to reconsider how traditional theories apply globally. Great for those who love blending anthropology with psychology.
Survival of the Prettiest: The Science of Beauty
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Nancy L. Etcoff | Anchor

Survival of the Prettiest: The Science of Beauty

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"Survival of the Prettiest" is a compelling dive into understanding our perceptions of beauty. Nancy Etcoff combines her expertise in psychology with evolutionary biology to unravel the intrinsic value of beauty in human behavior. If you've ever wondered why certain features captivate us or how beauty has shaped our evolution, Etcoff's approachable yet scholarly narrative promises an enlightening read. It's a book that might change the way you see beauty, arguing that our pursuit of it is more than skin deep.
Research In Psychology : Methods and Design - Thryft
C. James Goodwin | Wiley

Research In Psychology : Methods and Design

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Goodreads rating: 3.39

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This book is a comprehensive guide for individuals looking to master the basics of research in psychology. It offers insight into research methodologies, hypothesis development, study design, data analysis, and conclusion drawing. With updated research methodologies and real-life examples from recent studies, this book provides psychologists with the most up-to-date information in the field, making it an essential read for anyone looking to conduct research in psychology.
Much More Than Academic Abilities - Thryft
David Chan | World Scientific Pub Co Inc

Much More Than Academic Abilities

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Recommendation: This book is a must-read for anyone who believes in the power of a holistic approach to education and success. It delves into the importance of non-academic factors such as personality, interests, motivations, and values, providing new perspectives on the relationship between academic abilities and real-world applications. The book also offers valuable insights into the connections between education, work, civil society, and politics. With its thought-provoking content and in-depth analysis, it challenges conventional notions of success and inspires readers to make a positive difference in their lives and society as a whole.
Psychological Testing - Thryft
Anne Anastasi | Prentice Hall International Paperback Editions

Psychological Testing

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Goodreads rating: 3.73

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If you're looking to understand the world of psychological testing, this book is your go-to resource. Anne Anastasi takes a complex subject and breaks it down into easily digestible information, making it accessible even for those with little testing experience. From test construction to interpreting scores, this book covers it all, equipping you with the knowledge to evaluate and choose tests effectively. With its broad coverage and clear explanations, Psychological Testing is an essential read for anyone interested in this field.
Combating a Crisis: The Psychology of Singapore's Response to Covid-19 - Thryft
David Chan | World Scientific Publishing

Combating a Crisis: The Psychology of Singapore's Response to Covid-19

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This book could be a good read for someone who wants to understand the psychological aspects of the COVID-19 crisis and how it relates to Singapore's response. It offers valuable insights into human reactions, leadership strategies, and the importance of psychological preparedness. With its focus on adaptability and building psychological capital, it provides practical guidance for navigating the challenges of living with the pandemic. By examining Singapore's experiences, it offers valuable lessons that can be applied to other contexts. Overall, it is an informative and thought-provoking exploration of the psychological dimensions of the crisis.
Palmistry - Family Matters - Thryft
Lori Reid | Ward Lock Limited.

Palmistry - Family Matters

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Goodreads rating: 3.48

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If family connections fascinate you, consider this your guidebook. Lori Reid's expertise in palmistry offers a captivating lens for examining family dynamics. Beyond mere predictions, you'll find deeper insights into the relationships that shape us, all etched into the palms of our hands. It's an unconventional approach that might just give you a newfound appreciation for the intricacies of familial ties.
Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis - Thryft
Paul J. Traudt | Pearson

Media, Audiences, Effects : An Introduction to the Study of Media Content and Audience Analysis

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Goodreads rating: 3.33

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This book is recommended for anyone interested in understanding how media impacts society. The book covers a wide range of topics, such as television violence and advertising bans, and introduces readers to over 300 research studies. It provides a comprehensive framework for evaluating media effects research and is an essential read for media and communication students.
As Tough as Necessary: Countering Violence, Aggression, and Hostility in Our Schools - Thryft

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If you're feeling overwhelmed by aggressive behavior in your school, "As Tough as Necessary" offers a practical and humane roadmap for creating a safer, more inclusive educational environment. The authors' experience shines through, delivering insightful strategies that honor the dignity of all students, including the most challenging ones, while ensuring education can thrive in a non-violent atmosphere. This book will make you feel empowered to tackle difficult situations with skill and compassion.
Sperm Wars, 10th anniversary edition : Infidelity, Sexual Conflict, and Other Bedroom Battles - Thryft
Robin Baker | Basic Books

Sperm Wars, 10th anniversary edition : Infidelity, Sexual Conflict, and Other Bedroom Battles

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Goodreads rating: 3.91

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This book would be helpful for readers interested in understanding the evolutionary reasons behind sexual behavior. It reveals the implications of sperm competition and the impact of evolution in building human sexual desires and preferences. With thought-provoking fictional scenarios, this book opens a new perspective about infidelity, homosexuality, and the female orgasm that will make readers reconsider everything they thought they knew about sex.
Eyes Wide Open: How to Make Smart Decisions in a Confusing World
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If you find yourself overwhelmed by the relentless stream of information in today's world, 'Eyes Wide Open' by Noreena Hertz can be your compass. It's not just about making decisions; it’s about making them smarter and with a clear head amidst the noise. Trust Hertz’s guidance to sharpen your judgment and cut through the clutter.
Understanding Generalist Practice, International Edition - Thryft

Understanding Generalist Practice, International Edition

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Goodreads rating: 3.2

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This book is a great resource for social work students and aspiring generalist practitioners, as it provides a comprehensive overview and practical approach to social work practice. The Generalist Intervention Model introduced in the book can help practitioners navigate different levels of social work practice and partner with clients in an empowering and strengths-based manner. The authors' extensive experience in teaching and practice, as well as their contributions to the social work profession, make this book a trusted and valuable guide for anyone interested in generalist social work practice.
Personal Conflict Management : Theory and Practice - Thryft
Suzanne McCorkle, Melanie J. Reese  | Pearson

Personal Conflict Management : Theory and Practice

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This book can be a valuable resource for individuals who want to learn how to manage conflicts in various situations. With the help of its theories and skills approach, it emphasizes both theoretical and practical aspects of conflict resolution. The book discusses competitive and cooperative theories that present contrasting perspectives on conflict management. It also provides case studies, examples, essay suggestions, and discussion questions to facilitate an interactive learning environment for students and instructors alike. Overall, the book is an enjoyable and thought-provoking guide to enhance conflict management skills.
Little Girls Can Be Mean: Four Steps to Bully-Proof Girls in the Early Grades
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You've noticed the tough social landscape your daughter navigates in school—the cliques, the whispers, maybe those tears that don't tell the whole story. "Little Girls Can Be Mean" is like having a roadmap through that tricky terrain. It's not just insightful, it equips you with a four-step plan that's like a shared secret strategy between you and your girl, to boost her confidence and help her handle the social hurdles like a champ.
Preparing for Adolescence : How to Survive the Coming Years of Change - Thryft

Preparing for Adolescence : How to Survive the Coming Years of Change

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In "Preparing for Adolescence", Dr. James Dobson offers practical advice on how teenagers can navigate the challenges of puberty, peer pressure, and decision-making. Written in an accessible style, this book includes valuable insights on how to avoid feelings of inferiority, overcome discouragement, and handle independence. If you're a teenager or a parent looking for guidance on adolescent issues, this book is a great resource that can help you build confidence and resilience.
Statistics For Behavioral Sciences - Thryft
Kenneth M. Rosenberg | William C Brown Pub

Statistics For Behavioral Sciences

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This book is a great read for anyone interested in behavioral sciences and wants to understand the role of statistics in this field. With clear explanations and practical examples, it simplifies complex statistical concepts, making them accessible to beginners. The author's approachable writing style ensures that readers grasp statistical techniques, allowing them to confidently apply them in their research and analysis.
Theories of Human Communication - Thryft
Stephen W. Littlejohn | Wadsworth

Theories of Human Communication

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Goodreads rating: 3.9

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Theories of Human Communications, used for my college class.
Statistics for the Behavioral Sciences - Thryft
Frederick J. Gravetter, Larry B. Wallnau  | Wadsworth

Statistics for the Behavioral Sciences

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This book provides a practical and comprehensive introduction to statistical analysis that is essential for any behavioral scientist. It explains complex statistical concepts in a clear and concise manner, making them accessible to readers with little or no statistical background. The book includes real-world examples and exercises that help the reader apply the concepts they have learned. The authors are renowned experts in the field and have written this book with the aim of helping students and researchers gain a thorough understanding of statistical analysis.
Killing Monsters: Our Children Need Fantasy, Super Heroes, and Make-Believe Violence
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"Killing Monsters" is a thought-provoking read if you're intrigued by the intersection of child psychology and popular culture. Gerard Jones presents a counterintuitive take that challenges common criticisms of media violence, arguing that it plays a vital role in helping children navigate their emotions and self-identity. The personal anecdotes and research-backed insights make for a compelling case that may shift how you understand children's engagement with fictional worlds.
The Pub Landlord's Book of British Common Sense - Thryft
Al Murray | Hodder & Stoughton

The Pub Landlord's Book of British Common Sense

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Goodreads rating: 3.16

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If you're itching for a laugh wrapped in a blanket of unabashed nostalgia for British common sense, then Al Murray's "The Pub Landlord's Book of British Common Sense" could just hit the spot. It's a satirical take on modern absurdities that champions the wisdom often overheard at your local pub. You'll chuckle, you might cringe, but you'll definitely recognize the frank and ironic humor that tackles everyday observations. Plus, it's a bit like having a pint with a friend who has no filter – refreshing and, at times, eye-opening.
The Elements of Social Scientific Thinking - Thryft
Kenneth R. Hoover | Wadsworth Publishing Company

The Elements of Social Scientific Thinking

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Goodreads rating: 3.15

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If you're dabbling in the social sciences, this book is like your gateway to understanding the nuts and bolts of social scientific research without getting lost in jargon. Todd Donovan brings clarity to concepts that might seem intimidating at first, making this an invaluable resource not just for launching your studies, but also for referencing throughout your academic journey.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

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If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
Suicidal Behaviour in the Asia-Pacific Region

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If you're fascinated by the interplay between culture and mental health, this book offers a compelling dive into how social and cultural factors shape suicidal behaviors across the Asia-Pacific region. It doesn't just skim the surface but provides a comparative analysis that would enrich any mental health professional's or researcher's understanding of this complex phenomenon, within specific cultural contexts. It shines a light on the unique features of various societies and how they correlate with such a critical aspect of human behavior.
Statistical Methods for Psychology, International Edition - Thryft
David C. Howell | Cengage Learning, Inc

Statistical Methods for Psychology, International Edition

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Goodreads rating: 3.52

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This textbook is a great guide for psychology students who need to understand statistics. David Howell, a professor with extensive experience in statistics and experimental methods, is the author and has written extensively on the subject. This book is particularly helpful for those with little to no prior knowledge of statistics. The explanations are clear and concise, making it easy to grasp difficult concepts. It also includes examples and exercises to aid in understanding. Overall, this book is a must-read for anyone interested in psychology and statistics.
Making of Captains of Lives, The: Prison Reform in Singapore: 1999 to 2007 - Thryft

Making of Captains of Lives, The: Prison Reform in Singapore: 1999 to 2007

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Recommendation: This book is a must-read for anyone interested in the power of leading change in the public sector. Chin Kiat Chua's personal account provides an inspiring tale of how a prison system was transformed from a custody-focused mindset to a rehabilitation-centered culture. Through his journey, Chua offers valuable insights into successful change management and the dedication required to make a positive impact on society. It will leave you feeling uplifted and motivated to make a difference in your own work.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.