Sociology

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.

This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.

If your soul is itching for travel and understanding distant cultures, this book is a gentle guide into the rich tapestry of Sri Lanka's history, traditions, and landscapes. It's like having a wise local by your side, showing you why this island is such a gem in the Indian Ocean.

The Observational Research Handbook would be a valuable read for marketing and advertising professionals, market researchers, and manufacturers of consumer products who want to gain insights into consumer behavior. The book provides a comprehensive guide on how to conduct an observational research study, including tips on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, and analyzing the results. The most unique and distinctive feature of the book is the in-depth case study included in the appendix, which provides readers with a real proposal and analysis of the results. Overall, The Observational Research Handbook is a must-read for anyone interested in conducting observational research.