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Media Relations

Regular price ₱440.55
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Strategic guide to mastering media communication.

If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Media Relations

Regular price ₱440.55
Unit price
per
ISBN: 9780195557343
Authors: Richard Stanton
Date of Publication: 2007-01-11
Format: Paperback
Related Collections: Business
Related Topics: Communication, Leadership, Management
Goodreads rating: 3.0
(rated by 1 readers)

Description

Media and public relations combines practical hands-on strategies with a firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages, and how the media deals with the message prior to dissemination to the public. It takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media. It provides a comprehensive guide to media relations, including how to prepare media material for a diverse range of clients and how to measure the success of the message delivery and the media campaign.
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Strategic guide to mastering media communication.

If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.