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Advertising Media Planning, Seventh Edition

Regular price ₱959.40 Now ₱575.55 Save 40% more
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising Media Planning, Seventh Edition

Regular price ₱959.40 Now ₱575.55 Save 40% more
Unit price
per
ISBN: 9780071703123
Estimated First-hand Retail Price: ₱6,645.15
Publisher: McGraw Hill
Date of Publication: 2010-08-06
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Marketing, Technology
Goodreads rating: 3.64
(rated by 99 readers)

Description

Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.