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UX Strategy: How to Devise Innovative Digital Products That People Want

Regular price ₱985.05
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Crafting innovative digital products with strategic UX.

If you're immersed in the digital world, innovating, and creating user-centered designs, "UX Strategy" could become your go-to manual. Jaime Levy offers tangible tools and methods to fuse business acumen with design, ensuring the products you're part of resonate with users and stand out in the marketplace. It's not just about ideas; it's about making them work in the real world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

UX Strategy: How to Devise Innovative Digital Products That People Want

Regular price ₱985.05
Unit price
per
ISBN: 9781449372866
Authors: Jaime Levy
Publisher: O'Reilly Media
Date of Publication: 2015-06-30
Format: Paperback
Related Collections: Business
Related Topics: Technology, Leadership
Goodreads rating: 3.98
(rated by 1128 readers)

Description

How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build. With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments about their roles and experience. With this book, UX designers, product stakeholders, and startup founders will learn how to conduct a competitive analysis on the online marketplace, perform guerrilla user research for your MVP, design for conversion, develop a funnel matrix for understanding customer acquisition, extract innovative online opportunities from market research, validate customer research with continuous feedback loops, and adapt traditional and contemporary business approaches to implement a successful strategy.
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Similar Reads

Crafting innovative digital products with strategic UX.

If you're immersed in the digital world, innovating, and creating user-centered designs, "UX Strategy" could become your go-to manual. Jaime Levy offers tangible tools and methods to fuse business acumen with design, ensuring the products you're part of resonate with users and stand out in the marketplace. It's not just about ideas; it's about making them work in the real world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.