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We Are All Weird : The Rise of Tribes and the End of Normal

Regular price ₱433.80
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Celebrates individuality and markets to tribes.

Recommendation: This book is a must-read for those looking to understand why individuality should be celebrated and how companies can benefit from marketing to specific tribes. Seth Godin's unique perspective and insights provide valuable lessons that will leave readers feeling empowered and enlightened.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

We Are All Weird : The Rise of Tribes and the End of Normal

Regular price ₱433.80
Unit price
per
ISBN: 9780241209011
Authors: Seth Godin
Date of Publication: 2015-09-24
Format: Paperback
Related Collections: Personal Development, Sociology, Business
Goodreads rating: 3.55
(rated by 4373 readers)

Description

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival.In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
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Celebrates individuality and markets to tribes.

Recommendation: This book is a must-read for those looking to understand why individuality should be celebrated and how companies can benefit from marketing to specific tribes. Seth Godin's unique perspective and insights provide valuable lessons that will leave readers feeling empowered and enlightened.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.