Thryft Singapore
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J.M. Coetzee
|
Vintage
Boyhood : Scenes from provincial life
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Goodreads rating: 3.77
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In Boyhood, J. M. Coetzee revisits the South Africa of half a century ago, to write about his childhood and interior life. Boyhood's young narrator grew up in a small country town. With a father he imitated but could not respect, and a mother he both adored and resented, he picked his way through a world that refused to explain its rules, but whose rules he knew he must obey. Steering between these contradictions, Boyhood evokes the tensions, delights and terrors of childhood with startling, haunting immediacy. Coetzee examines his young self with the dispassionate curiosity of an explorer rediscovering his own early footprints, and the account of his progress is bright, hard and simply compelling."As funny, cruel and terrifying as life itself. It is also intense and elegant, clearly the product of the complex, subtle imagination which shapes Coetzee's outstanding fiction-As austerely beautiful as would be expected of Coetzee the artist-its aloof, edgy grace and seething passion ensure the narrative is both truthful and mysterious". Irish Times
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Usha K R
|
Speaking
Tiger
Boys From Good Families: A Novel
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Goodreads rating: 2.44
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"Boys From Good Families" is a richly woven tapestry of life in Bangalore, painted with the nuanced brushstrokes Usha K R is known for. Delving into the lives of the youth straddling tradition and modernity, this novel speaks to those interested in the human experience amidst India's rapidly changing landscape. The book's profound exploration of personal identity and societal expectations might resonate with you if you enjoy character-driven narratives that offer a window into diverse worldviews.
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Yōko Kamio
|
Viz
Media
Boys Over Flowers, Vol. 11 - Hana Yori Dango
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Goodreads rating: 4.13
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This manga is a great read for fans of high school romance with a twist of class drama. Set in an elite academy, Makino faces challenging social situations which keep the reader engaged. The unique feature of this manga is the dynamic of the romantic relationships which make it a page-turner until the end.
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from ₱192.15
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This book is perfect for those who enjoy a classic love triangle with a twist - the protagonist, Tsukushi, is a strong and independent female character who refuses to be swept off her feet by the rich and popular boys at her elite school. Readers will be captivated by the drama and intrigue as Tsukushi navigates the complicated dynamics of high school and catches the eye of a surprising suitor.
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Boys Over Flowers, Vol. 2 is a romantic comedy manga set in Japan, following the story of high school girl Makino Tsukushi as she navigates relationships with her classmates, including the rich and handsome boys of the F4 group. The book is a good read for fans of shojo manga and those interested in Japanese culture. The unique feature of this book is the depiction of the struggles and power dynamics in the relationships of young adults in a high-pressure environment.
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神尾葉子, Yōko Kamio |
Viz
Media
Boys Over Flowers, Vol. 3 - Hana Yori Dango
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Goodreads rating: 4.05
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This book is a must-read for teens who love romantic high school stories. Boys Over Flowers is a tale of a poor girl who wins over the heart of a rich jerk in an exclusive high school setting. It has a captivating plot, unique characters, and various twists that keep readers hooked to the end. The comic book format means it's a fast read, making it perfect for a lazy afternoon.
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Yōko Kamio, 神尾葉子 |
Viz
Media
Boys Over Flowers, Vol. 8 - Hana Yori Dango
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Goodreads rating: 4.13
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"Boys Over Flowers, Vol. 8" is a must-read for fans of romance novels that deal with class struggles. This volume features Tsukushi Makino's journey as she navigates the complicated world of Eitoku academy while fighting for her relationship with the wealthy Tsukasa Domyoji. Kamio's writing and characters make for an engaging and emotional read.
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Lisi Harrison
|
Poppy
Boys R Us
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Goodreads rating: 3.76
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Massie Block: After disbanding the Pretty Committee, Massie takes charge like Visa, forming OCD's hawtest clique yet: Massie And Crew. Even though money can't buy love, it can buy new friends . . . or at least model-actresses who will act like your besties until you get real ones. Lights, camera, MACtion! Alicia Rivera: Hearts her new role as alpha of the Soul-M8s, BOCD's first ever boy-girl clique. But when the boys head back to the newly renovated Briarwood Academy, will the remaining Soul-M8s become 4Squares? Dylan Marvil: Is happy times ten to finally have a crush who's crushing back, especially since they luh-v all the same things: marshmallows, lip-kissing, and chugging Red Bull. Buuuuuuuuurrrrrrrp! Kristen Gregory: Scored three goals on the soccer field last week-and Massie's crush . . . which earned her an ejection from her ex-BFF's heart. Can Massie forgive and forget, or is Kristen out of the game forever? Claire Lyons: Has declared herself neutral in the battle of the cliques. But dividing her time among Massie, the Soul-M8s, and Cam has left her stretched thinner than extra-small Spanx. Can she get her friends to reunite, or will she be forced to pick a side once and for all? The Clique . . . the only thing harder than getting in is staying in.
Mari Mancusi
|
Berkley
Boys That Bite
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Goodreads rating: 3.67
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"Boys That Bite is a fun and fast-paced read that will appeal to fans of young adult vampire fiction. The unique premise of mistaken identity and the bond between sisters adds depth to the story. Mancusi's writing style keeps the reader engaged and eager to find out what happens next."
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If you've got a knack for both horticulture and swooning over plant-loving gents, 'Boys With Plants' is an easy choice for your shelf. It's breezy, aesthetically pleasing, and a conversation starter—it might just inspire you to give your own green buddies a little extra TLC. Plus, it's a vibrant meld of community and hobby, captivating for anyone who appreciates the marriage of beauty and botany.
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Bradley Wiggins, William Fotheringham |
Yellow
Jersey
Press
(random
House)
Bradley Wiggins : My Time An Autobiography
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Goodreads rating: 3.59
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On 22 July 2012 Bradley Wiggins became the first British man ever to win the Tour de France. In an instant 'Wiggo' became a national hero. Ten days later, having swapped his yellow jersey for the colours of Team GB, he won Olympic gold in the time trial, adding to his previous six medals to become the nation's most decorated Olympian of all time.Outspoken, honest, intelligent and fearless, Wiggins has been hailed as the people’s champion. In My Time he tells the story of the remarkable journey that led to him winning the world’s toughest race. He opens up about his life on and off the bike, about the personal anguish that has driven him on and what it’s like behind the scenes at Team Sky: the brutal training regimes, the sacrifices and his views on his teammates and rivals. He talks too about his anger at the spectre of doping that pursues his sport, how he dealt with the rush of taking Olympic gold and above all what it takes to be the greatest.
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Mary Anne Wilson
|
Silhouette
Books
Brady's Law
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Goodreads rating: 3.75
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Brady's Law is a thrilling romance novel with elements of danger and suspense. The main character, Brady, is a gruff yet caring hero who will do anything to protect the woman he loves. The unique and distinctive element of the book is the unlikely pairing of the tough cop and the vulnerable lady in need of protection. This book is recommended for readers who enjoy a blend of action, romance, and suspense.
Paul Bragg
|
Bragg
Bragg Healthy Lifestyle
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Goodreads rating: 4.03
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Learn the Bragg Healthy Lifestyle that can keep you ageless. Their proven system of body purification, toxicless diet and healthy habits helps cleanse your body of toxins to strengthen nerves, increase energy, enhance mental clarity and promote longevity. This book inspires super health and youthfulness!
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Braiding Sweetgrass : Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
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This book is perfect for readers interested in natural history and botany, as it combines scientific inquiry with indigenous teachings about the world around us. The author, who is both a botanist and a member of the Citizen Potawatomi Nation, writes in a captivating and compassionate style that will leave readers with a deeper appreciation for the natural world and its many wonders.
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Charles Phillips
|
Connections
Book
Publishing
Brain Builder Numbers
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Goodreads rating: 2.0
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This collection of puzzles provides key guidance on how to cope effectively with numerical problems, together with a wealth of practical advice and insights to enable improved confidence with numbers.
Julie Beer
|
National
Geographic
Kids
Brain Candy - 500 Sweet Facts To Satisfy Your Curiosity
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Goodreads rating: 4.55
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Brain Candy is a great book for trivia lovers and anyone looking to boost their brainpower. Each page presents a fascinating fact in a fun and engaging way, making it an addictive addition to your bookshelf. Users will appreciate the variety of topics covered, from history to science and pop culture, ensuring there is something for everyone.
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Stephanie Warren Drimmer
|
National
Geographic
Kids
Brain Games
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Goodreads rating: 4.32
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Brain Games is a great read for anyone looking to expand their mind and have fun while doing it! With a variety of challenges and puzzles, there's something for everyone in this book. Additionally, the short explanations of the neuroscience behind the games make this book informative as well as entertaining. Users are likely to appreciate the range of activities and the opportunity to learn something new while having fun.
from ₱440.55
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If you're on the lookout for a fun way to keep your first grader's mind sharp, look no further. These Q&A cards are a blast and they align perfectly with what kids their age should be learning. Teachers give it a thumbs-up, which means you can trust it to be both educational and entertaining. It's learning, just disguised as playtime!
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John Medina
|
Pear
Press
Brain Rules (Updated and Expanded) : 12 Principles for Surviving and Thriving at Work, Home, and School
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Goodreads rating: 4.01
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Recommendations:
- A must-read for anyone interested in optimizing their cognitive abilities. Medina explores fascinating brain rules that are applicable in both personal and professional settings, providing transformative ideas for everyday life. With witty anecdotes and valuable insights, this book will help you understand your brain's inner workings and empower you to unlock its full potential.
- Medina's engaging storytelling and infectious sense of humor make complex brain science accessible to all readers. From the impact of exercise on cognition to the link between sleep and learning, this book offers practical knowledge that will help you thrive in various aspects of your life. Whether you're a parent, educator, or simply curious about the brain, "Brain Rules" is an essential and enjoyable read.
John Medina
|
Pear
Press
Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five
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Goodreads rating: 4.3
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If you're deliberating on how to blend best parenting practices with hard science, "Brain Rules for Baby" can offer you solace—and guidance. John Medina doesn't simply pontificate theories; he explains in layman's terms, rooted in developmental biology, how certain behaviors can influence your child's future intellect and happiness. This blend of storytelling with scientific research makes the book an illuminating read for any parent aiming to make informed, nurturing choices in their child-rearing approaches.
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John Medina
|
Pear
Press
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
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Goodreads rating: 4.01
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If you're curious about the nuts and bolts of your grey matter, "Brain Rules" is your treasure trove. John Medina unpacks complex cognitive science with a relatable and humorous touch, bridging the gap between academia and daily application effortlessly. Whether you’re a teacher, a parent, or simply a lifelong learner, this book will change the way you think about thinking.
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John Medina
|
Pear
Press
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
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Goodreads rating: 4.01
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Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?In Brain Rules , Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.You will discover Every brain is wired differentlyExercise improves cognitionWe are designed to never stop learning and exploringMemories are volatileSleep is powerfully linked with the ability to learnVision trumps all of the other sensesStress changes the way we learnIn the end, you’ll understand how your brain really works—and how to get the most out of it.
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Don Hahn
|
Disney
Editions
Brain Storm : Unleashing Your Creative Self
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Goodreads rating: 4.13
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Whether you're writing a novel, painting with watercolors, composing a symphony, or baking peanut butter cookies, creativity plays a crucial role in achieving satisfaction and excellence. But, for many of us, accessing our creative core is difficult, if not impossible. Now, acclaimed film producer Don Hahn offers his own unorthodox, yet highly effective methods for reawakening the creative spirit. Blending personal and often hilarious anecdotes with presciptive advice for rediscovering your creative self, Hahn explores the emotions that accompany creativity and discusses the important of constructing a creative environment. Hahn describes the creative process in stages and lists the forces that drive balance, chaos, persistence, truth--plus chocolate and coffee. Best of all, he demonstrates how his theories can be put into practice, using his own highly successful career as an example. Filled with humor and empathy, along with some good old-fashioned practical advice, Brain Storm takes readers on an exciting journey to creative greatness.
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Unknown
|
Reader's
Digest
Brain Stretchers
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"Brain Stretchers is a great read for anyone looking to challenge and exercise their brain. With over 1000 puzzles and mind-bending challenges, this book is perfect for those who want to improve their mental agility, memory, and lateral thinking skills. Readers will enjoy a variety of puzzle types, including sudoku and wordsearch puzzles, mini-mysteries, conundrums, and verbal teasers. This book is a must-read for anyone who loves a good mental workout!"
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Carlton Books
|
Carlton
Books
Brain Training Puzzles - Quick Book 2
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Goodreads rating: 0.0
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This book is perfect for those who love to challenge and exercise their brain. With a progression in difficulty levels, it will keep you engaged and help improve your cognitive abilities. The color illustrations make it visually appealing and the variety of puzzles will keep you entertained for hours. Don't miss the opportunity to boost your brain power with this innovative puzzle book.
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Brain Training Puzzles: Intermediate Book 1
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Recommendation: This book is packed with engaging puzzles that gradually increase in difficulty, allowing you to test and improve your cognitive abilities. With its colorful illustrations and variety of puzzle types, it offers an enjoyable and stimulating brain workout for intermediate puzzlers. Whether you're looking to sharpen your problem-solving skills or simply want to challenge yourself, Brain Training Puzzles: Intermediate Book 1 is the perfect companion for a mental workout.
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Neil Pavitt
|
Capstone
Brainhack : Tips and Tricks to Unleash Your Brain's Full Potential
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Goodreads rating: 3.88
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Brainhack would be a good read for individuals who want to improve their cognitive abilities and unlock their creativity. This book delves into innovative techniques that can help readers re-programme their brains and solve problems in a new and creative way. Users will appreciate the tips and tricks shared by the author, Neil Pavitt, and how they can unlock their brain blocks. Overall, Brainhack can provide readers with a valuable perspective on how to think smarter, become more focused, and generate ideas through innovative approaches.
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Keith Kay
|
Ing
Brainstrains - Great Color Optical Illusions
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Goodreads rating: 1.0
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Are you ready to have your mind blown? Brainstrains - Great Color Optical Illusions is a collection of mesmerizing and mind-boggling optical illusions that will make you question reality. Each page is filled with vibrant colors and deceptive designs that will keep you guessing. From hidden images to 3D effects, this book will have you constantly doing double-takes. Get ready to have your perception challenged and your mind blown with this captivating read!
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from ₱490.05
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"Braised Pork" is both a contemplative and ethereal journey that could resonate deeply if you've ever felt adrift in the wake of loss. An Yu's prose weaves a spell that carries you alongside Jia Jia through the streets of Beijing and the mountains of Tibet, blending the real with surreal in a quest for meaning. If the idea of a transformative narrative that marries the everyday with the otherworldly intrigues you, this might just be your next treasured read.
Jessie Haas, Alison Friend |
Candlewick
Press
Bramble and Maggie: Horse Meets Girl: Candlewick Sparks
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₱589.05
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Goodreads rating: 3.9
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Bramble and Maggie's tale is a heartwarming journey that will resonate with anyone who's ever wanted a true friend, especially one with four hooves. Young readers, particularly those with a soft spot for animals, will find joy and comfort in the exploration of this special relationship. It's a beautiful representation of companionship and empathy that blossoms between a girl and her horse, capturing those moments of mutual understanding that are so precious in friendship.
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Alan E. Branch, Michael Robarts |
Routledge
Branch's Elements of Shipping
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Goodreads rating: 3.96
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This book is a must-read for shipping executives, students and academics alike. It provides a comprehensive understanding of all the elements of global shipping, including operational, commercial, legal, economic and financial considerations. It is also an excellent resource for those interested in seaports, international trade and logistics. The book is particularly valuable in that it explores how shipping markets behave and provides an overview of the international shipping industry and its impact on the global economy. Overall, it is an essential guide to the shipping industry that provides unique insights into its workings and challenges.
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Jan-Benedict E.M Steenkamp, Nirmalya Kumar |
Palgrave
Macmillan
Brand Breakout : How Emerging Market Brands Will Go Global
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Goodreads rating: 4.02
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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Fiona Humberstone
|
Copper
Beech
Press
Brand Brilliance : Elevate Your Brand, Enchant Your Audience
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Goodreads rating: 4.47
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As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game. This book will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised! Branding your business well is more important today than it s ever been. And it s about more than visuals. It s about having a strong message, a clear vision and owning your style. It s about knowing your worth, celebrating your magic and creating a destination brand. It s about making your business the only logical choice for your ideal clients. Cutting through the noise , captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfil. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that s just the marketing... Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
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Mainak Dhar
|
Wiley
Brand Management 101 - 101 Lessons from Real-World Marketing
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Goodreads rating: 3.21
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If you're venturing into the realm of marketing or brand management, "Brand Management 101" could be an enlightening companion. Mainak Dhar delivers compact, digestible nuggets of wisdom that are grounded in real-world experiences, making this a practical read rather than a theoretical textbook. It's a book that speaks to marketers looking for actionable insights.
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Paul Hitchens, Julia Hitchens |
Mcgraw-hill
Education
Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps
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Goodreads rating: 3.33
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Learn successful brand management in 7 days and advance your careerWritten by Paul and Julia Hitchens, leading experts in branding, "Successful Brand Management in a Week" quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.
Rob Meyerson
|
Business
Expert
Press
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
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Goodreads rating: 4.43
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Imagine diving into the art of naming with finesse—Brand Naming is your guide. It's not just learning about what makes a name stick; it's absorbing the wisdom and secret maneuvers of professional namers. The book bridges creativity with a methodical approach, ensuring that the name chosen isn't just good, but resonates and endures. Whether you're a startup founder, marketer, or simply intrigued by the power of names, this book turns the seemingly daunting task into an exciting creative journey.
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Mike Gayle
|
Hodder
&
Stoughton
Canada
Brand New Friend
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Goodreads rating: 3.81
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"Brand New Friend" could be a good read for someone who has moved to a new city and is struggling to make friends. The book's unique and distinctive feature is its exploration of the difficulties of making friends as an adult. The story is engaging and relatable, and readers will find themselves rooting for the protagonist as he navigates the ups and downs of new friendships. Ultimately, the book is a heartwarming tale that will leave readers feeling hopeful and inspired.
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David A. Aaker
|
Free
Press
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Goodreads rating: 3.98
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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the • Brands are underleveraged• The business strategy is at risk because of inadequate brand platforms• The business faces a relevance threat caused by emerging subcategories• The firm's brands are tired and bland• Strategy is paralyzed by a lack of priority among the brands• Brands are cluttered and confusing to both customers and employees• The firm needs to move into the super-premium or value arenas to create margin or sales volume• Margin pressures require points of differentiationRenowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
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Koh Buck Song
|
Marshall
Cavendish
Corp/ccb
Brand Singapore
from ₱184.05
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Goodreads rating: 3.55
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Without nation branding, there would be no Singapore.Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset.Singapore s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts.How did Singapore create this country brand, cultivate and guard it, sell it to its shareholders , and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at and candid critique of a country brand that is as rich in resource as it is potent with promise.
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David Taylor
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Wiley
Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds
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Goodreads rating: 4.09
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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
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Paul Temporal
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Wiley
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
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Goodreads rating: 2.88
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"Branding in Asia" might be your compass in the intriguing world of Asian brand development for the global arena. Temporal’s expertise shines as he applies global branding principles within the unique fabric of Asian culture. His collection of case studies lends credence to the idea that Asia could be the next breeding ground for worldwide megabrands. It might just change the way you view brand potential on a global scale, particularly through an Asian lens.
Jonathan Salem Baskin
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Business
Plus
Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)
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Goodreads rating: 3.31
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This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.
James Hammond
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Kogan
Page
Branding Your Business
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Goodreads rating: 3.23
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This book is a must-read for any aspiring entrepreneur or business owner looking to elevate their brand. With practical guidance and a focus on real-world application, "Branding Your Business" breaks down the complexities of branding into easy-to-understand terms. From conducting a brand audit to leveraging marketing psychology, this book will empower you to create a powerful and memorable brand that sets you apart from the competition. Get ready to increase your profits and leave a lasting impact on your customers.
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Herbert M. Meyers
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Palgrave
Macmillan
branding@thedigitalage
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Goodreads rating: 3.71
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If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.
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Randall G. Chapman
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Prentice
Hall
BRANDMAPS : The Competitive Marketing Strategy Game
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Goodreads rating: 3.0
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BRANDMAPS offers a realistic marketing simulation game for students to learn marketing strategies in a competitive environment. Recommended for students pursuing advanced marketing courses, this game challenges students to navigate through complex and uncertain situations in a competitive marketing world. It offers players a unique experience of understanding the various complexities in marketing decision-making and analysis processes.
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Martin Lindstrom
|
Random
House
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Goodreads rating: 3.81
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Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
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Becky Sue Epstein
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Reaktion
Books
Brandy : A Global History
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Goodreads rating: 3.08
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Made from distilled wine, brandy has a long, noble tradition of refined consumption, but it has also recently experienced a surge in popularity thanks to new cocktail trends. Brandy chronicles the history of this very popular spirit, traveling from medieval alchemists to present-day drink mixologists and exploring brandy’s production and consumption from the Middle Ages to today. Delving into brandy’s fascinating story, Becky Sue Epstein reveals that many cultures have contributed to the history of the beverage, from the Dutch calling the drink “burnt wine” to the Spanish colonials in Peru and California who produced the first brandies in the New World. She also explores the distillation and aging processes, and she discusses the spirit’s many varieties, including the elegant, amber Cognac and the more overlooked Armagnac. In addition, Epstein offers advice on buying, storing, and serving brandy, while also providing recipes for both classic and new cocktails. Taken neat or mixed in a sidecar, Brandy is a tasty book for both connoisseurs and first-time drinkers to enjoy.
