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Marketing Warfare

Regular price ₱468.90
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per

Marketing is war - learn to win.

"Marketing Warfare" is an essential read for anyone looking to gain a competitive edge in their industry. Using real-world examples, the book explores offensive, defensive, flanking, and guerrilla tactics that can be used to conquer market share. Readers will gain a deeper understanding of how to strategize and execute plans that will help them succeed amidst fierce competition, making it a must-read for business leaders seeking to stay ahead in the game.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Warfare

Regular price ₱468.90
Unit price
per
ISBN: 9780070666009
Authors: Jack Trout, Al Ries
Publisher: McGraw-Hill Inc.,US
Date of Publication: 1986-12-01
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 4.1
(rated by 1688 readers)

Description

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
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Similar Reads

Marketing is war - learn to win.

"Marketing Warfare" is an essential read for anyone looking to gain a competitive edge in their industry. Using real-world examples, the book explores offensive, defensive, flanking, and guerrilla tactics that can be used to conquer market share. Readers will gain a deeper understanding of how to strategize and execute plans that will help them succeed amidst fierce competition, making it a must-read for business leaders seeking to stay ahead in the game.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.