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Managing Customer Relationships: A Strategic Framework

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Strategic insights into elevating customer relationship management.

If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Managing Customer Relationships: A Strategic Framework

Regular price ₱638.55 Now ₱539.55 Save 16%
Unit price
per
Compare to estimated retail price: ₱6,879.60 PHP  
ISBN: 9780470423479
Publisher: Wiley
Date of Publication: 2011-01-11
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.61
(rated by 38 readers)
Condition guide
 

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Strategic insights into elevating customer relationship management.

If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.