Act Now! : Turning Your Idea into the Next Million-dollar Product
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Idea to Success: Turn dreams into reality.
Act Now! is a great read for anyone looking to turn their innovative idea into a successful business. Kevin Harrington shares his valuable insights and strategies for creating a winning product, marketing it effectively, and choosing the right spokespeople and timing for infomercials. Harrington encourages readers to act quickly and persist through challenges, reminding us that success is achievable with the right mindset and determination.
Act Now! : Turning Your Idea into the Next Million-dollar Product
- Unit price
- / per
Description
Product and Pitch Advice from the Man Who Turned Television into Sellevision
The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Little's Ab Isolator--all have sold millions and have become household names thanks to Kevin Harrington's insightful vision to bring the traveling salesman's pitch to television. Since the late 1980s when Harrington's first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams.
Some people take life as it comes; some grab it by the ears and shake and shake. Kevin Harrington is one of the shakers. When he has an idea, he 'acts now!' and he doesn't get discouraged by challenging situations--he finds a way around them.
The story he tells in Act Now! is partly about his role in bringing about changes in the industry and the business methods, marketing tactics, and strategic decisions he's made along the way. Budding entrepreneurs, creative inventors, and ambitious businesspeople will reap the benefits of Harrington's insightsÂhow he chooses his products, what criteria he demands of his infomercials, and the details surrounding his choices in spokespeople, timing, and synergy.
Author: Kevin Harrington
Format: Paperback
Number of Pages: 264
Publisher: Health Communications
Publication Date: 03 Aug 2009
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Idea to Success: Turn dreams into reality.
Act Now! is a great read for anyone looking to turn their innovative idea into a successful business. Kevin Harrington shares his valuable insights and strategies for creating a winning product, marketing it effectively, and choosing the right spokespeople and timing for infomercials. Harrington encourages readers to act quickly and persist through challenges, reminding us that success is achievable with the right mindset and determination.
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