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Sale

Advertising: More Fun in the Philippines

by Tony Harris
₱539.55 Now ₱242.55 Save 55%
Advertising: More Fun in the Philippines - Thryft
Advertising: More Fun in the Philippines - Thryft

Philippines’ tourism boom through clever marketing.

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.

  • NBDB National Book Awards Nominee for Professions (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising: More Fun in the Philippines

by Tony Harris
₱539.55 Now ₱242.55 Save 55%
ISBN: 9789712730092
Authors: Tony Harris
Publisher: Anvil Publishing, Inc.
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Travel, Business, Biographies & Memoirs
Related Topics: Communication, Travelogue, Entrepreneurship, Personal Development, Memoir, Biography, Management, Leadership
Goodreads rating: 4.38
(rated by 13 readers)

Description

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon—“It’s more fun in the Philippines.” The campaign by BBDO Guerrero, the Philippines’ most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications.After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Philippines’ tourism boom through clever marketing.

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.

  • NBDB National Book Awards Nominee for Professions (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Travel

Greek to Me: Adventures of the Comma Queen - Thryft
Mary Norris | W. W. Norton & Company

Greek to Me: Adventures of the Comma Queen

₱688.05 from ₱391.05 43% off

Goodreads rating: 3.62

₱688.05 from ₱391.05 43% off

58% off est. retail

In stock: Like New

If you're smitten by words and their origins, or if you harbor a secret love affair with the intricacies of language, Mary Norris's "Greek to Me" could be a delightful escape. It's like taking a trip to Greece without leaving your armchair, accompanied by a guide whose enthusiasm for linguistics and Greek culture is as infectious as it is educational. For fellow grammar geeks and Hellenophiles, it's a must-read that combines travel, memoir, and etymology in one.
The Catalogue of Shipwrecked Books: Christopher Columbus, His Son, and the Quest to Build the World's Greatest Library
New
Edward Wilson-Lee | Scribner

The Catalogue of Shipwrecked Books: Christopher Columbus, His Son, and the Quest to Build the World's Greatest Library

from ₱539.55

Goodreads rating: 3.68

from ₱539.55

55% off est. retail

In stock: Well Read

If you're intrigued by the interplay of history, adventure, and the birth of modern knowledge, "The Catalogue of Shipwrecked Books" could be the treasure you're seeking. It's like unearthing a forgotten map leading to the intellectual fervor of the Renaissance. Edward Wilson-Lee takes you on Hernando Colón's epic journey, not only to remote lands but also through the labyrinthine corridors of a library that aimed to encompass human understanding. It's history, it's drama, and it's a testament to the enduring quest for knowledge.
Bali Houses: New Wave Asian Architecture
Gianni Francione, Luca Invernizzi Tettoni  | Periplus Editions

Bali Houses: New Wave Asian Architecture

₱440.55 from ₱391.05 20% off

Goodreads rating: 4.27

₱440.55 from ₱391.05 20% off

In stock: Like New

If you're captivated by the allure of Bali and intrigued by the fusion of traditional and modern design, "Bali Houses" will be a feast for your eyes and inspiration for your living space. Gianni Francione takes you on a visual journey, demonstrating how contemporary architecture can harmoniously blend with Bali's timeless beauty. This could be the spark that ignites your own interior or architectural project, combining the new with the culturally rich.
Rajasthan, Delhi & Agra
Lonely Planet, Lindsay Brown  | Geoplaneta

Rajasthan, Delhi & Agra

₱589.05 from ₱440.55 27% off

Goodreads rating: 4.02

₱589.05 from ₱440.55 27% off

77% off est. retail

In stock: Well Read

This Lonely Planet guide is your trusty ally if you're venturing to the culturally rich regions of Rajasthan, Delhi, and Agra. It's not just a treasure trove of meticulously researched information but also a collection of inspirational photographs and maps that will equip you for the journey ahead. The guide's comprehensive planning tools and in-depth background will make you feel like you're exploring alongside an expert who prioritizes authenticity in travel experiences.
Vietnam
Lonely Planet, Nick Ray, Wendy Yanagihara  | Lonely Planet

Vietnam

from ₱440.55

Goodreads rating: 4.03

from ₱440.55

In stock: Very Good

If you're dreaming of exploring the vibrant streets of Vietnam or indulging in its natural wonders, this Lonely Planet guide could be your travel bible. It dives deep into the heart of the country, offering a rich blend of historical insights and practical tips that could help craft your perfect adventure. Whether you're hankering for local gastronomy, keen to trek through untamed landscapes, or eager to immerse yourself in Vietnamese culture, this guide has got you covered with its meticulous details and inspiring itineraries.
Lonely Planet Pocket Dubai - Thryft
Lonely Planet, Andrea Schulte-Peevers  | Lonely Planet

Lonely Planet Pocket Dubai

₱292.05 from ₱193.05 59% off

Goodreads rating: 3.96

₱292.05 from ₱193.05 59% off

80% off est. retail

In stock: Well Read

Lonely Planet Pocket Dubai is perfect for travelers seeking the most relevant and updated advice on the best of Dubai. The guidebook includes full-color maps and images, insider tips, and honest reviews for all budgets. It also comes with a free pull-out Dubai map and is organized by neighborhood for easy navigation. Whether you're looking to explore the historic district and architecture, shop at the world's largest mall, or experience the chaos and charm of the Gold Souq, Lonely Planet Pocket Dubai is the perfect travel companion to help you tailor your trip to your personal needs and interests.
Discover Paris - Experience The Best Of Paris - Thryft
Lonely Planet, Catherine le Nevez  | Geoplaneta

Discover Paris - Experience The Best Of Paris

₱292.05 from ₱193.05 59% off

Goodreads rating: 4.02

₱292.05 from ₱193.05 59% off

89% off est. retail

In stock: Well Read

This travel book is a must-read for anyone planning a trip to Paris who wants to experience the most iconic sights and top experiences in the city. Written by experienced authors, it provides insider tips on how to enjoy the real Paris with the minimum of fuss. The book is especially recommended for romantic travelers looking to explore the city's romantic essence, from the stunning architecture to the picturesque streets and the beautiful river Seine.
Southern Italy - Travel Guide
Gregor Clark, Cristian Bonetto, Lonely Planet  | Lonely Planet

Southern Italy - Travel Guide

₱440.55 from ₱341.55 22% off

Goodreads rating: 3.93

₱440.55 from ₱341.55 22% off

78% off est. retail

In stock: Well Read

Whether you're fascinated by history or charmed by the hustle and bustle of local life, Southern Italy has something for you. Imagine strolling through ancient ruins in Pompeii one day and being enchanted by the lively Neapolitan markets the next. This guidebook is an essential companion for delving into the heart of Italy's south, offering insights into both celebrated attractions and lesser-known gems.
Travels in Siberia
Ian Frazier | Farrar, Straus And Giroux

Travels in Siberia

from ₱440.55

Goodreads rating: 3.91

from ₱440.55

74% off est. retail

In stock: Very Good

If you're intrigued by vast landscapes with a complex history, "Travels In Siberia" might just be the companion for your curiosity. Ian Frazier doesn't just explore Siberia's notorious reputation; he brings to life its human stories and the humor that permeates Russian culture. It's more than travel writing; it's an invitation to experience the "amazingness" of a place marked by beauty and tragedy, often in the same breath.
Christmas at Historic Houses
Katharine Kaye McMillan, Patricia Hart McMillan  | Schiffer

Christmas at Historic Houses

₱1,183.05 from ₱836.55 29% off

Goodreads rating: 4.06

₱1,183.05 from ₱836.55 29% off

72% off est. retail

In stock: Very Good

If you're mesmerized by how the past intertwines with the present during the festive season, "Christmas at Historic Houses" offers a visual and narrative feast. The detailed photographs and engaging stories show how traditions have been celebrated in various historic American homes, potentially inspiring your own holiday decor and celebrations while providing a heartfelt connection to the shared human experience of Christmas through time.

Business Books

Management 101 - Adams 101 Series
New
Stephen Soundering | Adams Media

Management 101 - Adams 101 Series

from ₱440.55

Goodreads rating: 3.51

from ₱440.55

55% off est. retail

In stock: Very Good

Management 101 is your go-to guide if you’re delving into the responsibilities that come with leading a team. Here's a book that translates what could be dry management doctrine into bite-sized, engaging lessons. Whether you're starting out or already in the trenches, Stephen Soundering's years of HR expertise condensed into this book could be just the tool you need to manage effectively, without getting drowned in jargon.
Thinking, Fast and Slow
New
Daniel Kahneman | Penguin

Thinking, Fast and Slow

₱490.05 from ₱432.45 15% off

Goodreads rating: 4.18

₱490.05 from ₱432.45 15% off

51% off est. retail

In stock: Like New

This book could be a good read for you because it delves deep into the human mind's decision-making process. It uncovers the hidden biases and errors that affect our choices, providing practical techniques to enhance your thinking. With its engaging insights and real-life examples, "Thinking, Fast and Slow" will empower you to make smarter decisions in all aspects of your life. It's a must-read for anyone seeking a deeper understanding of their own thought patterns. Get ready to unlock the potential of your mind!
The Rules of People
Richard Templar | Pearson Business

The Rules of People

₱440.55 from ₱341.55 28% off

Goodreads rating: 3.66

₱440.55 from ₱341.55 28% off

62% off est. retail

In stock: Well Read

Reasons to read: - This book offers a unique set of rules that can help you navigate and master the art of human interactions. - It provides practical advice on understanding, communicating, and building better relationships with people in all areas of your life. - The author's insights and strategies can empower you to improve your personal and professional relationships, ultimately leading to a more fulfilled and successful life.
Every Gift Matters: How Your Passion Can Change the World
John Perry, Carrie Morgridge  | Greenleaf Book Group Press

Every Gift Matters: How Your Passion Can Change the World

from ₱440.55

Goodreads rating: 3.45

from ₱440.55

61% off est. retail

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If you're someone who believes in the power of generosity and are looking for inspiration on how to amplify your impact, "Every Gift Matters" might be just the book for you. Its personal anecdotes and strategic advice underscore the idea that no contribution is too small and that with the right mindset and approach, you can turn giving into a catalyst for meaningful change. With Morgridge's experience at the helm, you'll find practical wisdom that might just reshape how you view philanthropy.
Talent - How to Identify Energizers, Creatives, and Winners Around the World
Tyler Cowen, Daniel Gross  | St. Martin's Press

Talent - How to Identify Energizers, Creatives, and Winners Around the World

₱440.55 from ₱391.05 20% off

Goodreads rating: 3.58

₱440.55 from ₱391.05 20% off

69% off est. retail

In stock: Like New

If you're bent on discovering untapped potential within individuals or looking for ways to stand out yourself, "Talent" could be your guidebook. Cowen and Gross offer a compelling, research-backed approach to finding and nurturing the innovators and game-changers of tomorrow. Packed with practical insights, it'll change the way you think about interviews and talent scouting, potentially giving you an edge whether you're building a team or aiming to be noticed.
Developing the Leaders Around You: How to Help Others Reach Their Full Potential
John C. Maxwell | Harpercollins Leadership

Developing the Leaders Around You: How to Help Others Reach Their Full Potential

₱341.55 from ₱193.05 56% off

Goodreads rating: 4.21

₱341.55 from ₱193.05 56% off

81% off est. retail

In stock: Very Good

This book could be a good read for anyone in a leadership role or aspiring to become a leader. It focuses on the important principle that the success of a leader is determined by the people they surround themselves with. Through practical advice and examples, John C. Maxwell teaches readers how to create an environment that fosters leadership growth, identify and nurture future leaders, and equip and develop them to their highest potential. By applying the principles in this book, readers can transform their organizations and achieve greater success in their leadership journey.
Winning With Honour: In Relationships, Family, Organisations, Leadership, And Life
New
Joanne H Lim, Lim Siong Guan  | World Scientific Publishing Company

Winning With Honour: In Relationships, Family, Organisations, Leadership, And Life

from ₱193.05

Goodreads rating: 3.86

from ₱193.05

93% off est. retail

In stock: Very Good

If the concept of honour resonates with you, then "Winning with Honour" might just be the kind of book you're looking for. Imagine a blend of wisdom from various cultures and times, all converging on the idea that integrity is the bedrock of true success—in our personal lives, families, businesses, and even nations. This book isn't just a guide; it's a reflection on what it means to win at life by staying true to one's values. It sounds like the perfect inspiration for anyone striving to lead a purposeful and principled existence.
The Great Fragmentation : And Why the Future of Business is Small - Thryft

The Great Fragmentation : And Why the Future of Business is Small

₱341.55 from ₱193.05 51% off

Goodreads rating: 3.96

₱341.55 from ₱193.05 51% off

80% off est. retail

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The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.
Leadership Hacks - Clever Shortcuts to Boost Your Impact and Results
Scott Stein | Wiley

Leadership Hacks - Clever Shortcuts to Boost Your Impact and Results

₱440.55 from ₱391.05 20% off

Goodreads rating: 3.32

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68% off est. retail

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If you're swimming in leadership duties, "Leadership Hacks" might be your lifebuoy. Scott Stein stitches together time-saving strategies and actionable tips to help redefine your role's effectiveness. Imagine bypassing common roadblocks with ease, fine-tuning delegation, and transforming meetings into productive power sessions. This book is for leaders aiming to leave a mark while managing the clock.
Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail
New
Ray Dalio | Avid Reader Press / Simon & Schuster

Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail

from ₱688.05

Goodreads rating: 4.28

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56% off est. retail

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If you're fascinated by the big picture of global economies and how historical patterns tend to repeat themselves, Ray Dalio's "Principles For Dealing With the Changing World Order" is a thought-provoking read. It could be especially insightful if you enjoy combining deep historical insights with practical strategies for the future—whether you're an investor, historian, or just curious about the world's financial and political ebbs and flows.