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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Regular price ₱490.05
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Crafting compelling narratives for successful marketing.

If you're intrigued by the intersection of psychology and business, "All Marketers Are Liars" is an eye-opening read. Seth Godin dives into the art of storytelling as a marketing strategy, emphasizing that authenticity makes a brand memorable. It's not just about the story told, but how it aligns with the customers' beliefs and desires, convincing them to choose one product over another. As a marketer or entrepreneur, this book could transform the way you approach your message and branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Regular price ₱490.05
Unit price
per
ISBN: 9781591843030
Authors: Seth Godin
Publisher: Portfolio
Date of Publication: 2009-11-12
Format: Hardcover
Related Collections: Personal Development, Business, Economics
Goodreads rating: 3.88
(rated by 16079 readers)
Condition guide
 

Similar Reads

Crafting compelling narratives for successful marketing.

If you're intrigued by the intersection of psychology and business, "All Marketers Are Liars" is an eye-opening read. Seth Godin dives into the art of storytelling as a marketing strategy, emphasizing that authenticity makes a brand memorable. It's not just about the story told, but how it aligns with the customers' beliefs and desires, convincing them to choose one product over another. As a marketer or entrepreneur, this book could transform the way you approach your message and branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.