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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Regular price ₱829.35
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per

Transform competition, grow with uncontested markets.

Blue Ocean Shift could be a great read for entrepreneurs and business leaders looking to gain a competitive edge in the market. This book provides a step-by-step guide on how to move beyond competition and create new markets by combining insights from human psychology with practical market-creating tools. It is filled with real-world examples of leaders who have successfully made the shift and offers valuable lessons on what works and what doesn't. The unique and distinctive feature of this book is its emphasis on nondisruptive creation, which can be just as important as disruption in seizing new growth opportunities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Regular price ₱829.35
Unit price
per
ISBN: 9781509832163
Estimated First-hand Retail Price: ₱1,257.30
Authors: W. Chan Kim
Publisher: Macmillan
Date of Publication: 2017-09-21
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.92
(rated by 1724 readers)

Description

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
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Similar Reads

Transform competition, grow with uncontested markets.

Blue Ocean Shift could be a great read for entrepreneurs and business leaders looking to gain a competitive edge in the market. This book provides a step-by-step guide on how to move beyond competition and create new markets by combining insights from human psychology with practical market-creating tools. It is filled with real-world examples of leaders who have successfully made the shift and offers valuable lessons on what works and what doesn't. The unique and distinctive feature of this book is its emphasis on nondisruptive creation, which can be just as important as disruption in seizing new growth opportunities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.