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Business of Crafts: The Complete Directory of Resources for Artisans

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Essential guide to craft marketing and business.

If you're serious about selling your crafts and turning your passion into profit, this book is a goldmine. It's like having a seasoned mentor guiding you through the ins and outs of the industry. You'll get specific advice on pricing, marketing, and where to sell your items – whether it's galleries, online, or retail stores. Reading this book could be the key step in transitioning from artisan to successful entrepreneur.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Business of Crafts: The Complete Directory of Resources for Artisans

Regular price ₱440.55
Unit price
per
ISBN: 9780823005420
Authors: Crafts Center
Publisher: Watson-Guptill
Date of Publication: 1996-10-01
Format: Hardcover
Related Collections: Business, Art
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Description

The Business of Crafts is a complete guide to marketing crafts. Created by The Crafts Center as a tool for crafts artisans, this unique book is the only reference of its kind, providing information on how to develop, price, and market crafts, and how to run an efficient and profitable crafts business. In its most outstanding feature, it supplies extensive address listings of businesses to contact in each of the various crafts venues, which include art galleries, retail stores, museum gift shops, mail-order catalogs, and the Internet among many others. To further help the craftsperson, The Business of Crafts explains the common business practices of each market and accompanies this information with interviews with store owners, buyers, and sales representatives to provide real insights into the business world and help novice craft marketers know what to expect. Useful suggestions and marketing strategies are offered so that artisans will be able to successfully sell their products. A forward by Jane Alexander, an essay on the history of crafts in America, an extensive glossary of business terms, and a helpful list of suggested reading make this a truly comprehensive volume.
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Essential guide to craft marketing and business.

If you're serious about selling your crafts and turning your passion into profit, this book is a goldmine. It's like having a seasoned mentor guiding you through the ins and outs of the industry. You'll get specific advice on pricing, marketing, and where to sell your items – whether it's galleries, online, or retail stores. Reading this book could be the key step in transitioning from artisan to successful entrepreneur.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.