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Cisco Unauthorized

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Cisco's dramatic journey in the Information Age.

If you're fascinated by the high-stakes world of tech industry titans, 'Cisco Unauthorized' offers a front-row seat. It's not merely about the dry intricacies of networking technology, but rather, Jeffrey S. Young captures the pulsating drama of a corporation and its CEO at a crossroads. This book would take you into the thrilling, competitive sphere of Silicon Valley, revealing Cisco's battles and the constant threat from nimble upstarts. It's the struggle for the future of information, presented as a deeply human narrative.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Cisco Unauthorized

Regular price ₱589.05
Unit price
per
ISBN: 9780761527756
Authors: Jeffrey S. Young
Publisher: Prima Lifestyles
Date of Publication: 2001-01-26
Format: Hardcover
Related Collections: Business, History
Related Topics: Technology, Entrepreneurship
Goodreads rating: 3.77
(rated by 30 readers)

Description

Over the course of one treacherous year, Cisco Systems, the company that wired the Information Age, has seen its stock price crumble and its market domination challenged. For the first time ever, there are whispers about this Silicon Valley titan. Does Cisco still have what it takes to continue its mastery over the New Economy, a world in which lightning-fast shifts in technology and market demand can destroy, in the blink of an eye, billion-dollar corporations and garage start-ups alike? "A great book about a great company by a great writer." — Guy Kawasaki CEO, Garage.com and author of Rules for Revolutionaries. In this engrossing book, bestselling author and high-tech chronicler Jeffrey S. Young goes deep inside the new information technology that is radically changing the face of business and, at the same time, profoundly touching each of our lives. Standing alone in the eye of this electronic maelstrom is Cisco Systems, a company whose personality and drive mirror that of its tenacious CEO, John Chambers. Through guts and guile, Chambers has built an extraordinarily aggressive company that owns the infrastructure through which more than 75 percent of the world's data travels. This remarkable achievement, however, is now under withering assault from all sides. Today, Cisco's domination of the $100 billion networking market is threatened not only by such multinational corporations as Nortel and Lucent but also by a new breed of start-ups that are sprouting like weeds. Young, savvy companies
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Cisco's dramatic journey in the Information Age.

If you're fascinated by the high-stakes world of tech industry titans, 'Cisco Unauthorized' offers a front-row seat. It's not merely about the dry intricacies of networking technology, but rather, Jeffrey S. Young captures the pulsating drama of a corporation and its CEO at a crossroads. This book would take you into the thrilling, competitive sphere of Silicon Valley, revealing Cisco's battles and the constant threat from nimble upstarts. It's the struggle for the future of information, presented as a deeply human narrative.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.