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Clueless in Advertising

Regular price ₱490.05
Unit price
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Compare to estimated retail price: ₱1,984.95 PHP  

Insider's roadmap to advertising career success.

If you're contemplating a dive into the bustling world of advertising, "Clueless in Advertising" could be your go-to guide. Authored by industry award-winner Jim Aitchison, the book offers a comprehensive peek behind the curtain of ad agencies, providing practical advice for landing a job and excelling in this dynamic field. Its valuable insights come from a seasoned perspective, making it a treasure for new graduates or anyone eager to join the creative and strategic world of advertising.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Clueless in Advertising

Regular price ₱490.05
Unit price
per
Compare to estimated retail price: ₱1,984.95 PHP  
ISBN: 9780130083784
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.32
(rated by 38 readers)

Description

What is it like to work in advertising? What career paths are available? How do you get a job in an agency? Clueless in Advertising is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested. Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media. Pick up tips on how to make the most of an interview, what you need to say and show, and how headhunters can help you. There’s lots of advice from the world’s top names in advertising and a great selection of ads to inspire you. This is the ONE book you need to get your career started!
Condition guide
 

Insider's roadmap to advertising career success.

If you're contemplating a dive into the bustling world of advertising, "Clueless in Advertising" could be your go-to guide. Authored by industry award-winner Jim Aitchison, the book offers a comprehensive peek behind the curtain of ad agencies, providing practical advice for landing a job and excelling in this dynamic field. Its valuable insights come from a seasoned perspective, making it a treasure for new graduates or anyone eager to join the creative and strategic world of advertising.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.