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Comprehensive primer on navigating public relations.
Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Clueless in Public Relations
Regular price
₱600.00
Now ₱200.00
Save 67%
- Unit price
- / per
Save 50%
Save 67%
Save 60%
Save 60%
ISBN: 9789812445063
Publisher: Pearson Education Asia
Date of Publication: 2003-07-03
Format: Paperback
Goodreads rating: 3.43
(rated by 14 readers)
Description
What's it like to work in public relations? What career paths are there? How do you get a PR job? Clueless in Public Relations is the first book with all the answers for students, jobseekers and new recruits. You will discover how public relation works, how PR strategies are formulated and how PR campaigns are implemented. Step behind the scenes in a PR company and find out all about the different jobs available today. Pick up tips on how to make the most of your job interview. What you need to say and show and how headhunters can help your career take off. Be Clued About Your Career with the Clueless Series! ------ Other titles in the 1. Clueless in Advertising 2. Clueless in Marketing Communications 3. Clueless in Starting a Business
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Comprehensive primer on navigating public relations.
Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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