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Confessions of an Advertising Man

Regular price ₱589.05
Unit price
per

Quintessential insights from an advertising legend.

If you've ever wondered how advertising can feel like alchemy, transforming the mundane into the coveted, then "Confessions of an Advertising Man" is your spellbook. Ogilvy's wisdom is not just for those in advertising but extends to anyone interested in the art of persuasion and compelling storytelling. Reading this, you'll find that its lessons are timeless, its observations are sharp, and its advice is as actionable today as it was when first written.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Confessions of an Advertising Man

Regular price ₱589.05
Unit price
per
ISBN: 9781904915010
Date of Publication: 2004-08-01
Format: Paperback
Related Collections: Biographies & Memoirs, Business
Goodreads rating: 4.0
(rated by 5648 readers)

Description

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
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Quintessential insights from an advertising legend.

If you've ever wondered how advertising can feel like alchemy, transforming the mundane into the coveted, then "Confessions of an Advertising Man" is your spellbook. Ogilvy's wisdom is not just for those in advertising but extends to anyone interested in the art of persuasion and compelling storytelling. Reading this, you'll find that its lessons are timeless, its observations are sharp, and its advice is as actionable today as it was when first written.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.