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Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective

Regular price ₱1,232.55 ₱787.05 36% off
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Deciphering consumer habits through a European lens.

If you're curious about what drives shopping trends or why certain ads seem to pull you in, "Solomon: Consumer Behaviour" could prove to be captivating. It's like having a conversation about the hidden psychological triggers in our daily lives, revealing insights that are both enlightening and immediately applicable to understanding our own consumer patterns.

Sale

Solomon: Consumer Behaviour Enhanced Media Edition : A European Perspective

Regular price ₱1,232.55 ₱787.05 36% off
Unit price
per
ISBN: 9780273714729
Date of Publication: 2001-10-30
Related Collections: Sociology, Personal Development, Business
Related Topics: Psychology, Business, Social Issues
Goodreads rating: 3.79
(rated by 97 readers)

Description

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Deciphering consumer habits through a European lens.

If you're curious about what drives shopping trends or why certain ads seem to pull you in, "Solomon: Consumer Behaviour" could prove to be captivating. It's like having a conversation about the hidden psychological triggers in our daily lives, revealing insights that are both enlightening and immediately applicable to understanding our own consumer patterns.