This book would be a good read for someone who wants to learn about the history and core principles of content analysis, as well as its practical applications in today's society. The author discusses the distinguishing characteristics of contemporary content analysis, making it an important resource for those interested in public opinion research, tracking markets, settling legal disputes, and exploring individual human minds. The updated edition includes new information on computer-aided text analysis, and the book serves as a valuable resource for advanced students and practitioners across a variety of disciplines.

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The Second Edition of Content An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices – that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition , integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.

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