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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Regular price ₱1,628.55
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Unlocking innovation in the advertising world.

If you're intrigued by the spark behind some of the most memorable ad campaigns, "Creative Advertising" could be a treasure trove for you. This book will not only fuel your own creativity but also give you a behind-the-scenes look at the ingenuity involved in crafting ads that resonate with audiences. Think of it as a masterclass in marketing creativity from the sharpest minds in the business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Regular price ₱1,628.55
Unit price
per
ISBN: 9780500284766
Authors: Mario Pricken
Publisher: Thames & Hudson
Date of Publication: 2004-05-01
Format: Paperback
Related Collections: Business, Art, Science
Related Topics: Design, Art Design
Goodreads rating: 4.07
(rated by 594 readers)

Description

What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable advertisements, from finding the elusive "big idea" to reworking classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry, such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based Mother Ltd. All demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor. Interviews with international luminaries of the advertising world provide invaluable insights into the working practices of top agencies. Entertaining and inspirational, Creative Advertising is an indispensable book for designers, art directors, copywriters, and students of advertising. Over 450 illustrations, 380 in color.
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Similar Reads

Unlocking innovation in the advertising world.

If you're intrigued by the spark behind some of the most memorable ad campaigns, "Creative Advertising" could be a treasure trove for you. This book will not only fuel your own creativity but also give you a behind-the-scenes look at the ingenuity involved in crafting ads that resonate with audiences. Think of it as a masterclass in marketing creativity from the sharpest minds in the business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.