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For God, Country and Coca-Cola : The Unauthorized History of the Great American Soft Drink and the Company That Makes it

Regular price ₱796.05
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Unique The Untold Story of America's Bubbly Beverage

This book is a must-read for history buffs and those curious about the origins and success of one of America's most iconic brands. With captivating storytelling, it reveals the hidden tales of the entrepreneurs behind Coca-Cola and the colorful characters who propelled its rise to fame. Prepare to be immersed in the business history behind the world's most recognized trademark, and savor the fascinating journey of Coke from its roots as a patent medicine to becoming an emblem of American culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

For God, Country and Coca-Cola : The Unauthorized History of the Great American Soft Drink and the Company That Makes it

Regular price ₱796.05
Unit price
per
ISBN: 9780465054688
Authors: Mark Pendergrast
Publisher: Basic Books
Date of Publication: 2000-03-17
Format: Paperback
Related Collections: Economics, Business, History
Related Topics: Management, Microhistory
Goodreads rating: 3.9
(rated by 726 readers)

Description

For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the 21st century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, �The Real Thing. It even contains the original Coca-Cola formula
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Unique The Untold Story of America's Bubbly Beverage

This book is a must-read for history buffs and those curious about the origins and success of one of America's most iconic brands. With captivating storytelling, it reveals the hidden tales of the entrepreneurs behind Coca-Cola and the colorful characters who propelled its rise to fame. Prepare to be immersed in the business history behind the world's most recognized trademark, and savor the fascinating journey of Coke from its roots as a patent medicine to becoming an emblem of American culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.