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How to Get People to Do Stuff : Master the art and science of persuasion and motivation

Regular price ₱1,084.05 ₱836.55 23% off
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Persuasion through psychology, achieve effective motivation.

If you’ve ever felt like you’re repeating the same strategies to persuade people with varying success, this one's for you. Dr. Susan Weinschenk combines the art of persuasion with scientific research to not only enhance your influence techniques but also to explain why certain strategies work. Reading this book, you’ll gain a toolkit of psychological insights that’ll change how you approach motivation and collaboration in your personal and professional life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

How to Get People to Do Stuff : Master the art and science of persuasion and motivation

Regular price ₱1,084.05 ₱836.55 23% off
Unit price
per
₱752.90 Thryft Club Member Price
ISBN: 9780321884503
Publisher: New Riders
Date of Publication: 2013-03-11
Format: Paperback
Related Collections: Business, Personal Development, Science
Goodreads rating: 3.83
(rated by 670 readers)

Description

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.In this book you’ll learn the 7 drives that motivate The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will
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Persuasion through psychology, achieve effective motivation.

If you’ve ever felt like you’re repeating the same strategies to persuade people with varying success, this one's for you. Dr. Susan Weinschenk combines the art of persuasion with scientific research to not only enhance your influence techniques but also to explain why certain strategies work. Reading this book, you’ll gain a toolkit of psychological insights that’ll change how you approach motivation and collaboration in your personal and professional life.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.