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Identity Designed: The Definitive Guide to Visual Branding

Regular price ₱1,600.00
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Navigate visual branding's intricacies with expert guidance.

If you're looking to deepen your appreciation for the power of visual branding, "Identity Designed" is an essential companion. David Airey serves as a knowledgeable guide, revealing the processes behind impactful design with vivid case studies. Whether you're a student or a seasoned entrepreneur, you'll find value in its pages, learning how a thoughtful design strategy can propel a business forward.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Identity Designed: The Definitive Guide to Visual Branding

Regular price ₱1,600.00
Unit price
per
Compare to estimated retail price: ₱2,500.00 PHP  
ISBN: 9781631595943
Authors: David Airey
Publisher: Rockport Publishers
Date of Publication: 2019-01-22
Format: Hardcover
Related Collections: Art, Business
Related Topics: Art Design, Design
Goodreads rating: 4.17
(rated by 193 readers)

Description

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Condition guide
 

Navigate visual branding's intricacies with expert guidance.

If you're looking to deepen your appreciation for the power of visual branding, "Identity Designed" is an essential companion. David Airey serves as a knowledgeable guide, revealing the processes behind impactful design with vivid case studies. Whether you're a student or a seasoned entrepreneur, you'll find value in its pages, learning how a thoughtful design strategy can propel a business forward.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.